亿滋食品的动态

Are these true innovations or just gimmicks? It seems like many brands are struggling to find real innovation, so they mash up products with other brands, spend oodles of money on development and marketing, and call it "innovation." Here’s the difference. You be the judge: ?? Real Innovation: ?? Solves Real Problems: Addresses genuine needs, improving lives and efficiency. ?? Long-Term Impact: Creates lasting value, setting new standards or driving industry shifts. ?? Scalable: Can grow and evolve, fitting into broader applications. ?? User-Centric: Based on user insights, ensuring practical and enhanced experiences. ?? Sustainable: Continues to provide value as markets and technologies evolve. ?? Economic Value: Generates cost savings, efficiency, and new revenue streams. ??,Gimmicks: ?? Surface-Level Appeal: Focuses on aesthetics or novelty without solving real problems. ?? Short-Lived: Quickly loses appeal as novelty fades. ?? Lacks Depth: Designed to attract attention rather than offer practical solutions. ?? Marketing-Driven: Created for buzz or quick sales, not user needs. ?? Limited Usefulness: Offers little long-term value or scalability. Plant-Based Meat Alternatives, Sustainable Packaging, Waterless Personal Care Products, Eco-Friendly Cleaning Products are all recent examples of Real Innovation. #innovation #shoppercentric #improvinglives #sustainability #realneed #helpsconsumers #nogimmicks

The Coca-Cola Company to collaborate with Oreo ?? The global soft drinks giant has joined forces with the Mondelēz International-owned biscuit brand to release an exclusive and limited-edition 'fizzy cookie flavoured' drink and 'coke flavoured' cookie. Aimed at celebrating friendships around the world, the drink will feature a fresh design and packaging, whilst combining the Coca-Cola taste with hints of the popular cookies. Alongside the launch, both companies will offer unique marketing activation and digital experiences, rolling out a 'Bestie Mode' exclusive platform and a first-of-its-kind musical experience with Spotify. Coca-Cola's Senior Director of Global Strategy, Oana Vlad commented: "Bringing together the playfulness of Oreo and the real magic of Coca-Cola is so unexpected, but also feels so right because we are alike in so many ways." “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.” Mondelez Internation Global Head of Marketing and Brand, Eugenia Zalis added: "At Oreo we strive to identify fresh ways to excite consumers and with this collaboration, we have truly upped the ante. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.” #News #Food #Snack #Drinks #Collaboration #Marketing #Strategy

'??????????????' ?????????????? ????????????! When two iconic global brands join hands for a collaboration, the world sits up and take notice. #CocaCola has teamed up with #Oreo to launch a limited-edition Coca-Cola Zero Sugar “with flavourful hints inspired by Oreo cookies”, and positioned it as a celebration of ‘besties’. ????????'?? ?????? ?????????????????? ????????????????? The launch is part of Coca-Cola’s ‘Creations’ platform, which has seen the brand bring several limited-edition flavours to market in recent years. Oreo is the sixth Coca-Cola Creations product to launch globally. ?????? ???????????? ???? ?????? ?????????????????? ??????????????? These two brands coming together would surprise the fan base of both the brands, as such a collaboration is so unexpected! The #marketing teams of The Coca-Cola Company and Mondelēz International do believe that this is a playful way to unite the fanbases and celebrate the power of connection and togetherness. ???????????????? ?????? ?????????? ???????????????????? To drive sales and brand engagement further, the two brands have also partnered with Spotify to allow shoppers to merge music tastes with their ‘bestie’ by scanning a QR code on pack. This will generate a combined playlist featuring artists enjoyed by both participants. ?????????????????????? ?????? ?????? ?????????????????? The packaging ?? of the can is adorned with distinctive Oreo cookie embossments and stacked Coca-Cola bottles! This should help it stand out on the retail shelves! Such collaborations bring as much excitement internally to the brand and sales teams as to the consumers and retailers externally.

What is so interesting about the snacking sector is its constant state of evolution, driven largely by the ever-changing preferences and habits of consumers, which we can read in the Mondelez State of Snacking 2024 Report. What I find most interesting is how the consumer plays a pivotal role in shaping the landscape of this fast paced business.

The Coca-Cola Company's new "portfolio" ad "The New Guy" is terrifically-executed nod to the "Seven Fishes" episode from The Bear, season 2. But before it gets lauded for being revolutionary, it's actually one in a long line of solutions-based ads that have attempted to speak to the consumer in an authentic way, presenting branded products that are part of a relatable human experience. Back in the 90's I was privileged to help usher in such commercials (shoutout J. Brown/LMC) for the Campbell's portfolio, Kraft and even P&G (Tide+Downy), all within the context of co-branded retailer spots (what we now call shopper). While apparently Coke had some "discomfort" with executing a portfolio spot (different beverage brand managers all needing to be in alignment I suppose), there is clearly great power in naturally and emotionally presenting multiple products in use in an engaging setting. I'd argue from experience that the miss here is many other product categories (snacks, baking, cooking) that were so obviously not featured while multiple brands of soft drinks were. The marketing potential of a cross-category, cross-company execution grounded in emotional story-telling - maybe even with links to retailer carts - is huge in my opinion. Yes the "discomfort level" ratchets up exponentially when different brand companies engage, but if viewed through the lens of how people build a list, shop, cook, serve and enjoy, it can be wholly truthful and potent (just ensuring there isn't brand overload in the process!). I hope we see more such executions in the future, and let me know if I can help you explore this landscape! #shoppermarketing #TheBear

Over 130 years, the fierce competition between Coca-Cola and PepsiCo has been a defining feature of the global beverage industry. Through innovative marketing strategies, both companies have vied for dominance on a worldwide scale. A significant turning point in this rivalry occurred with the introduction of the Pepsi challenge in the 1970s, a campaign that reshaped consumer preferences by emphasizing the importance of taste and positioning Pepsi as a credible alternative to Coke. This pivotal moment highlighted the crucial role of understanding consumer preferences and perceptions, underscoring the significance of marketing efforts in catering to these nuances. In their quest to capture the hearts and minds of consumers, especially the youth demographic, both Coca-Cola and PepsiCo have invested heavily in cultivating emotional connections through advertising, leveraging celebrity endorsements, and launching creative campaigns. When faced with many similar products, consumers engage in a comprehensive decision-making process, considering factors such as brand loyalty, taste preferences, pricing strategies, and perceived value propositions. In the context of the Coke vs Pepsi rivalry, consumers discern subtle nuances in taste profiles, brand imagery, and emotional resonance fostered by marketing initiatives. Despite the similarities between the two cola beverages, consumers ultimately gravitate towards one brand over the other based on subjective assessments shaped by their cultural backgrounds, personal experiences, and individual preferences. This dynamic interaction between consumer behavior and marketing tactics underscores the intricate nature of decision-making processes in a competitive global marketplace. #BeverageRivalry #GlobalSupremacy #TargetedAdvertising #ProductPlacement #BrandIdentity Bret Grow

Cola Clash of Titans: Pepsi and Coca-Cola's Superhero Showdown! ?? #BusinessEvolution #BrandStrategy #PepsiVsCocaCola The rivalry between Pepsi and Coca-Cola is more than a storied battle in the beverage industry. It's a compelling case study in business evolution, showcasing how brands can adapt, innovate, and remain relevant in a constantly changing market. ?? Pepsi's daring #PepsiChallenge and Coca-Cola's iconic #ShareACoke campaign are prime examples of how these companies have mastered appealing to changing consumer preferences and setting market trends. ?? This long-standing rivalry teaches us crucial lessons about #BrandPositioning, #MarketingInnovation, and #ConsumerEngagement. Pepsi and Coca-Cola didn't just compete on flavor; they competed on understanding and shaping consumer desires, creating strong emotional connections with their audiences. ? This saga highlights the importance of staying agile and perceptive in business. It emphasizes the need for companies to continuously evolve their strategies to meet and exceed consumer expectations, ensuring longevity and success in a competitive marketplace. ?? Understanding this dynamic between Pepsi and Coca-Cola gives us valuable insights into effective marketing strategies and the ever-changing nature of consumer-brand relationships. #MarketLeadership #BusinessInsights #ConsumerTrends

As humans, we experience highs and lows, often seeking words of encouragement to keep us going. It's remarkable how something as simple as a sweet wrapper Mondelēz International (halls) can associate positive emotions and create a lasting impression. So as I think about the saying “sometimes the smallest things can make the biggest difference,” it's incredible how ordinary objects or experiences can reshape our perspective, guiding us to discover beauty and wisdom in life's simplicity. Need I say, this was truly a “sweet” moment that “unwrapped” a positive outlook and reshaped my mind. #marketing #humanconnection #lastingimpression #marketing101 #littlethings #positivemindset

A little bite goes a long way! ?? When Mondelēz International wanted to capture the attention of younger audiences for their Mikado Chocolate Biscuits, they didn’t go through traditional channels such as TV and print like the competition. Instead, they teamed up with SoPost for a smarter, digital-first product sampling approach that hit the bullseye – attracting their perfect audience and delivering incredible results at a fraction of the cost. ?? Let’s “crunch” some numbers… ?? +125% more leads than anticipated – at just 14% of Mikado’s media budget. ?? ￡0.13 average cost per lead – the lowest across ALL Mondelēz International campaigns in 2023. ?? 94% of consumers would switch to Mikado as their go-to biscuit. ?? 43% bought a pack within just two weeks of sampling. Efficient. Engaging. Unstoppable. ?? Find out how we did it: https://lnkd.in/eziia6d5 BIG thanks to Jessica Inzani, the Mondelēz International team, Publicis Media and Bella Noakes – we loved working with you all! #CPG #CPGmarketing #FMCG #FMCGmarketing #onlinesampling #digitalmarketing #productsampling

?? That’s a HUGE number …?? According Mondelēz International’s recent State of Snacking: Future Trends report, ??Approximately 63% of global consumers now seek snacks that reduce environmental impact??. We don’t need a calculator to know that 63% of global consumers is a lot of people … ?? If you’re a retailer, wholesaler or distributor that cares about a stat like that - we have an award winning innovation that caters to the 63%?? #innovation #sustainability #environment #compostable #snack #cpg #popcorn Sobeys Loblaw Companies Limited Kroger KeHE Distributors Circle K Couche-Tard WAM Group LAYS Mondelēz International Conagra Brands UNFI UNFI Canada Joseph Zeppilli John Giove, CPA The Hershey Company Bimbo Canada