Momentum ITSMA的动态

Missed our recent webinar on marketing leadership? You're in luck—it's now available on demand! ???? Join our panel of marketing leaders for an in-depth exploration of the evolution of marketing strategies and the rising importance of ABM and technology in today’s B2B landscape. This webinar is packed with strategic insights and actionable advice to help you lead your marketing team to success. ?? Watch at your convenience: https://bit.ly/3Kdc5i5 #B2BMarketing #MarketingLeadership #Marketing

"I run #ABM and understand #engagement is the most important metric to be measuring - but leadership still wants me to generate MQLs." Ah, what a conundrum ?? What does a marketer do in this situation? Satisfy leadership's desire to generate MQLs and make sacrifices with their ABM strategy? Run the ABM strategy they know works best focused on engagement and forget about MQLs? Try to account for both engagement and MQLs? MQL as a metric is becoming less and less common for good reason. Many organizations are hanging on tightly to it because leadership teams use it as a KPI, and don't fully understand that an account-centric approach takes time and creates impact beyond number of MQLs. So much of ABX is education and nurture, and doing that earlier and more often than ever before...then measuring how people and accounts engage. It really comes down to leadership trusting their marketing team and applying a long-term lens to the organizational and operational changes ABX requires. My opinion? Easier said than done, but forget the #MQL. Focus on engagement entirely. Let your marketers and sellers be the engagement valets.

MQL as a metric is becoming less and less common for good reason. Many organizations are hanging on tightly to it because leadership teams use it as a KPI, and don't fully understand that an account-centric approach takes time and creates impact beyond number of MQLs. So much of ABX is education and nurture, and doing that earlier and more often than ever before...then measuring how people and accounts engage. It really comes down to leadership trusting their marketing team and applying a long-term lens to the organizational and operational changes ABX requires.

Consistency is the “Secret Sauce” for GTM Leaders Consistency isn’t just a buzzword—it’s the backbone of success for Go-To-Market (GTM) leaders. Why? Because your audience expects reliability before they commit. They want to know what you stand for and that you'll deliver, time and again. But there’s a twist. It’s not just about what you do, it’s about how you learn. The best GTM leaders? They’re always learning— from their peers, from each new campaign, from every success and setback. What does this look like in practice? Consistently providing value. Before you ask for trust, for engagement, for sales, you need to give. Give insights, solutions, reliability. That’s the key. Learn consistently. Provide value consistently. Then, and only then, can you leverage it. Consistency wins games. Start playing the long game. #marketing #gtm #sales

There's an alarmed reaction, whenever people find out the average tenure for a CMO is only 18 months. The blame game begins. Most say it's the CEO, CMO, or CRO's fault. Kyle Lacy believes CMOs need to build staying power. On October 1st, at SalesIntel.io's annual summit, Kyle will lead a workshop where he teaches other marketing leaders how to build specific strategies to gain a seat at the proverbial table. He will discuss the 5 ways to position yourself as a market leader, from revenue alignment to owning a pipeline/revenue number. RSVP to Kyle's session & See full agenda -> https://hubs.ly/Q02J1qDD0 #marketing #cmo #marketingleadership #b2bmarketing

What's working for top B2B marketers when it comes to #EffectiveLeadership? ?? Investing in your people ?? Making decision processes transparent ?? Listening to deeply understand your team’s motivations ?? Keeping a leadership journal to reflect & learn ?? Seeking wisdom from peers (*cough* *cough* CMO Huddles(!)) This week’s tips would not have been possible without the wonderful wisdom from CMOs Joy Neely of Medvantx, Sara Ramlo Larsen of Wolters Kluwer Health, Julie Kaplan of CareMetx, LLC, Dave Bornmann of Association Analytics, and Bindu Chellappan of Corpay. What's your #1 leadership tip? Drop it in the comments below??

NEW RESEARCH ? Take a peek at some findings from the 2024 State of GTM Efficiency Report: ?? 96% of GTM leaders found it challenging to meet revenue targets in 2023 ?? ONLY 20% of GTM Leaders are feeling confident about growth in 2024 ?? Opportunity-based selling is one of the top GTM motions And so. much. more. Tomorrow, we're holding a live panel discussion to dive into the findings and what's next with some of the people who created the report: Sarah McConnell, Trinity Nguyen??, Brian Birkett, and Matt Lyman ??. Will we see you there? Register now?? https://bit.ly/4c7RZBE #StateOfGTM #Efficiency

Check out this week’s #TuesdayTips to see how B2B CMOs intentionally develop their leadership skills—because being an impactful leader shouldn’t be an afterthought! From investing in your team to giving room for growth, these tips will help elevate your leadership approach ????

ENGAGE WITH INDUSTRY THOUGHT LEADERS One of the most effective ways to stay ahead of the B2B marketing curve is to engage with prominent thought leaders in the marketing and analytics sphere. Follow their blogs, social media channels, and attend webinars where they share insights and predictions about emerging trends. Thought leaders often possess a keen eye for industry shifts, providing you with valuable information to stay ahead. #marketing #brand #futurists #leadership #future #trends

?? GTM Leaders: Transform Your Strategy with These Insights! ?? ????’???? ?????????????? ???? ?????? ???? ?????????????? ???????????????? ???? ???????????? ????????????????. ???? ??????’?? ???????? ???? ?????????? ???????? ????, ?????? ?????? ?? ???? ?????? ????????????????… We're diving into the future of Go-To-Market strategies with 8 key transformations you can't afford to miss. Here's a sneak peek: ?? Total Relevant Market (TRM): Focus on prospects closely aligned with your ideal customer profile for higher conversion rates. ?? Integrated solutions: Streamline processes by offering comprehensive solutions that cater to multiple needs. ?? Diverse GTM motions: Leverage event-led, product-led, partner-led, and community-led growth for wider reach. ?? Scalable GTM plays: Develop repeatable strategies to reduce reliance on individual performance. ?? Accelerate time to value: Showcase ROI within 30 days to enhance customer satisfaction. ?? Net revenue retention (NRR): Prioritize upsells and expansions for comprehensive revenue growth. ?? Cross-functional dashboards: Embrace holistic KPIs across all departments for better alignment. ?? Fractional Leadership: Enhance agility with flexible, specialized leadership roles. ?????? ???????? ??????????????: With 11,000+ GTM tech solutions and increasing team silos, achieving efficient growth requires a more integrated and strategic approach. ???????? ??????????: Implement these transformations to navigate the complexities of the B2B landscape and drive efficient growth. Let's redefine success together! ??? #GTM #Leadership – ???? ???Subscribe to GTMonday for weekly insights. Join 55,000+ leaders mastering their go-to-market strategies with us!