Best Buy plans to launch a new third-party marketplace in the U.S. in mid-2025, and the opportunity to sell on the platform is gaining attention from brands, even those outside of consumer electronics. CEO Corie Barry told investors about the new marketplace on an earnings call in November, saying it would give its customers access to a larger assortment and new categories. It will also give sellers and advertisers a new avenue on which to increase their reach and build their brands, she said. In December, Best Buy’s chief marketplace and e-commerce officer, Frank Bedo, posted on LinkedIn that the marketplace began accepting applications.
Exciting move for the retail industry!