Modern Retail的动态

For five years now, I've written Modern Retail's DTC Briefing, a weekly newsletter for Modern Retail+ subscribers that covers the biggest news in the direct-to-consumer world. But, I have had a lot of qualms about using the term "DTC" for a while; after all, most of the brands we write about are no longer solely DTC Brands. There's a lot of names being thrown around now to refer to these brands: disruptor brands, challenger brands, digitally-native brands. But we're planting a flag and simply referring to these companies as brands. So, I am excited to introduce Modern Retail's newest product, the Brands Briefing. We'll be essentially covering the same things as we did in the DTC Briefing -- that is, the growth strategies of modern brands, just with a bigger focus on more types of brands. I'm including a link in the comments to explain our rationale, and to share more about what you can expect out of the Brands Briefing.