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Foot Locker is hoping to score a win with shoppers by teaming up with the Chicago Bulls. The retailer's chief customer officer Kim Waldmann spoke with Modern Retail about the new partnership and Foot Locker's efforts to court young basketball fans. Story by Julia Waldow

'Absolutely a focus area for investment': How Foot Locker is courting basketball fans

'Absolutely a focus area for investment': How Foot Locker is courting basketball fans

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Christian Alicpala

Strategic Business Leader ???? | Driving B2B Sales, Partnerships, and Marketing Initiatives for Business Growth | Basketball + Fitness Enthusiast ??????♂?

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