Michael Nahoum的动态

Use the same audiences across TV + CTV. It's not about one or the other--it's both. The power of audience-driven TV campaigns lies in providing extended reach and increased frequency. What more is there to say? Centriply, powered by Tango Media Systems Graph source: VAB https://hubs.ly/Q02NwS-S0

New data concludes that those ages 18 to 49 spend more time with broadcast radio than traditional TV. Explore the data and how to leverage it in your local media sales strategy. #broadcastradio #radioadvertising #localmediasales https://ow.ly/yL0t50Qu6Z8

#ICYMI AudienceXpress + iSpot.tv are collaborating to: ? Drive more powerful #performance TV marketing solutions ? Bring innovative data sets to TV ad measurement ? Provide accurate attribution reporting Learn more about how AudienceXpress continues to be the one-stop-shop for marketers to find and engage with their total audience:

?? Free-to-air TV networks have battled against changing consumer preferences as people have?increasingly shifted towards viewing TV content online. Demand for advertising slots has plunged as?people spend less time watching TV. The industry's performance heavily relies on advertising revenue from media buying agencies, as?broadcasters offer their programs to viewers free of charge. Unfortunately, advertising demand for free-to-air TV networks is in a long-term decline. What's the solution? DAION! DAION brings the DAI technology, the innovative method of direct reach to consumers who prefer to watch television broadcast on digital media. DAION is reprogramming advertisements for digital television broadcast according to the viewer's preference. #broadcastmedia #streamingmedia #streamingtv

New data concludes that those ages 18 to 49 spend more time with broadcast radio than traditional TV. Explore the data and how to leverage it in your local media sales strategy. #broadcastradio #radioadvertising #localmediasales https://ow.ly/PLjh50Qu6YI

It's important to understand the evolution from Linear TV to Connected TV. What once was the realm of mass media is becoming more personalized and 1:1. It's necessary to embrace that shift. https://lnkd.in/eqHuQg52

?? Bridging the Gap Between Linear and Digital TV Advertising ?? The world of television is evolving rapidly, and the line between traditional and digital is becoming ever more blurred. At Virtual Minds we're passionate about empowering broadcasters to transform linear TV advertising for the digital age and in today’s clip, Thomas Peruzzi and Anna Lena Schenk talk about the critical need to close the gap between linear and digital TV. ??

Want more reach with your advertising campaigns? Add terrestrial radio… Among Light TV Viewers, AM/FM Radio Adds The Most Incremental Reach (not Digital or CTV) #radio #tv #offlineadvertising

On-demand, audience-based local TV Ratings are now in the Tunnl platform. Target the specific broadcast and cable networks, programs, and dayparts your audience is watching to plan your most impactful linear TV campaigns yet. Learn more: https://hubs.ly/Q02r2Gv80 #audienceintelligence #tvratings

YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results. ??