When we're surveying, we aim to get a good mix that truly reflects the bigger picture. Probability sampling, like random picks, is top-notch for accuracy. But sometimes, we gotta roll with non-probability methods due to real-world constraints. This article dives into those alternative methods: convenience, purposive, quota, and snowball sampling. It's all about getting meaningful insights while keeping our data on point. ??
Read here: https://lnkd.in/g524Jshj
Helping athletic brands connect with people & create legacy through design. Lead Designer @MLSE - Sport Performance Lab visualizing game-changing sports analytics. Founder @ Contender Studio a Sports Branding consultancy
3 个月Toronto? I might be a little biased here