???New from mktg.ai??? Our latest article,?Creative Is King: Marketers Must Shift Focus from Channels to Content, examines whether creativity has become an endangered species in the relentless pursuit of clicks and conversions? Here’s a preview: ????47% of sales?come from creative quality, yet it’s often treated as an afterthought. ???AI-generated ads?might be efficient, but where’s the soul? ???Optimization is great, but can your audience even remember your name? Creativity isn’t a luxury. It’s essential. Because great brands don’t just sell. They connect. Dive into how platforms like mktg.ai help marketers balance data and creative, ensuring your brand stands out and stays memorable. #Marketing #Creativity #AI
Evan Greenberg
1 周
Seems obvious. But not so much in practice. Proper Creative & Content that resonates, builds brand, drives results short & long term has taken a backseat to media driven metrics. Creative turns an exposure into a result ... or not ! Better insights into creative & content thru informed data is the future to making better decisions & driving better outcomes.
Jamie Dimond
1 周
Creativity is what truly captures attention and builds lasting connections with audiences. It's not just about the clicks, it's about the impact
Chase Dimond
1 周
True. I'm seeing so many brands that look and sound the same. It's the creative ones that truly stand out
Kasey Jones ??
1 周
Creativity is how you'll stand out in the age of AI.
Cory Blumenfeld
1 周
Love this! Data’s great, but without creativity, you’re just another ad in the feed. True connection comes from making people feel something.
Nice insights here! Thanks for sharing!
Founder & CEO | mktg.ai (Creative asset management and analytics to drive marketing efficiency)
1 周I believe strongly in the power of creativity as the key driver of lasting brand success. The inspiration for our technology comes from artist Chuck Close, who painted intricate, abstract boxes that, when viewed together, formed a stunning, cohesive portrait. To me, this is a perfect analogy for what a brand should be: a collection of carefully crafted elements that integrate seamlessly to create a powerful whole. Unfortunately, marketing today has often devolved into simply filling spaces without thought to what actually fills them. Nike, over the past two years, has become a prime example of this shift—focusing more on chasing clicks than on building a brand that resonates emotionally with consumers. Our technology is built to help you get a handle on the many elements that need to be integrated. At its core, true integration is what drives brand affinity and long-term marketing success.