Mixmax的动态

Part of the fun of my job is getting to talk to some of the brightest minds in go-to-market roles (GTM Mavericks, if you will). One of those people I recently spoke with was Heath B. from Mixmax. We covered a ton of ground, and I highly recommend checking out the full episode. Here are some nuggets of wisdom Heath shared in our convo: On work/life balance “I looked up one day, and it was like, either everybody was divorced, stressed out, depressed, and asked, is this how I really want to make money? And it wasn’t, so I that was when I went a different route.” On starting a company “When it becomes a job, that’s a clear signal that it’s time to change.” On PIPs “It’s the taboo word of performance improvement plans. Nobody likes to talk about it, but the reality is that I think it actually creates clarity around what is expected and what happens if those expectations are not met. It’s one of the reasons I love sales. There’s no gray area.” On the future GTM “I love building out the playbooks. I love building out the actual GTM motions. And I think the the next generation of GTM leaders crave that because the next generation is less commercial sales focus and more of this operator mentality because you have to figure out how to do less with more now.” On GTM efficiency “And that's kind of our whole goal at Mixmax… how do we help sales and revenue teams know who to contact, when to contact them, what channel to contact them through, and then how to engage them in a meaningful way that actually makes sure that we have conversations that customers care about?” And all that’s just in the first 10 minutes! For the full thing, go here: https://lnkd.in/g6Yh8J8C

This one’s for my sales friends: Sometimes figuring out what your buyers *really* want feels like solving an endless riddle. Can you relate? ? But here’s what a lot of sales pros miss: it’s all about your ability to step into the buyer’s shoes. In the latest episode of Calendly's Meeting Momentum series, Morgan J. Ingram and Kevin "KD" Dorsey get into this question and how to meet buyers where they are. One insight that stuck with me: the ‘single decision maker’ is a myth—success means connecting with the whole team. If you’re in sales, trust me — this is worth your time. Watch it now: https://lnkd.in/eW-rth3k

This one’s for my sales friends: Sometimes figuring out what your buyers *really* want feels like solving an endless riddle. Can you relate? ? But here’s what a lot of sales pros miss: it’s all about your ability to step into the buyer’s shoes. In the latest episode of Calendly's Meeting Momentum series, Morgan J. Ingram and Kevin "KD" Dorsey get into this question and how to meet buyers where they are. One insight that stuck with me: the ‘single decision maker’ is a myth—success means connecting with the whole team. If you’re in sales, trust me — this is worth your time. Watch it now: https://lnkd.in/gHXAqXGG

For those who believe that Sales and RevOps will forever be at odds, think again. In this episode of Go to Market with Dr. Amy Cook, we'll explore how bridging the gap in RevOps and Sales can transform rivals into powerful allies to unlock new levels of performance and profitability. Andrew Conley, GTM leader, teamed up with Cody Guymon, COO, and RevOps leader, to share insider tips on approaching GTM strategies psychologically, emotionally, and tactically. What’s their secret to scoring a go-to-market team win? Is it trust, feedback, communication, or good old-fashioned data? Listen now! https://lnkd.in/gSA5Yti9

If you know Andrew Conley and Cody Guymon , you know they are both: ? Baller revenue leaders and ? Super nice guys On the Go To Market Podcast, we talk about how they are able to stay besties while crushing their numbers and reaching across the aisle between #sales and #revops. Lots of practical tips. Great vibes! Workato Amanda Alyssa Dylan Susan Celena Ryan Lance Ryan

When I was building my consulting business, sales felt like being trapped on a reality show called: Survive the Sales Cycle. Every episode: “Will this d!%kbag ghost me again?” “Does he actually have ANY budget?” "Does he know I haven't slept in 3 weeks?" Spoiler alert: No. No he does not. And when he did, it was only a matter of time till I heard: “Let’s circle back next quarter.” Dude... I used to think landing big-name clients meant freedom. Google, Ford, Amazon, Home Depot are impressive logos, but behind the scenes I was Chief Sales Hustler — chasing leads like my life depended on it (it did). Then I had a moment of clarity. I asked myself one simple question: What if marketing & sales were easy? That’s when the “Reverse Flywheel” was born — and my impact & income started compounding. Tomorrow, I’m breaking down how the reverse flywheel works. And how one executive coach just used it to ... as she put it, "refined my value proposition, repackaged my services, and transformed my work." ?? Read it with the link in my bio → Jay Melone ?? #reverseflywheel #growthstrategy #businessscale

?? Mavericks of Change Ep. 12 is OUT NOW! ?? This episode is packed with insights from our game-changing week in Tyler, TX! ?? We went beyond the usual training sessions, rolling up our sleeves and working side by side with the team. One of the biggest highlights? Collaborating closely with the General Manager to completely revamp their approach to managing time and processes. We developed new systems to keep the GM on a tight schedule, ensuring they could lead effectively without feeling overwhelmed. ?? By refining their day-to-day operations and introducing more efficient workflows, we unlocked more time for what really matters—driving results and helping the team hit their goals faster. ?? Want to see how we did it? Head over to our YouTube channel and check it out now! ?? https://lnkd.in/etDifDUn #MavericksOfChange #BehindTheScenes #TylerTX #TimeManagement #LeadershipDevelopment #ProcessImprovement #EfficiencyInAction #ManufacturedHomeSalesMastery #SalesMastery #YouTube

I’ve worked with hundreds of SaaS Founders and companies to develop successful Go-To-Market strategies and drive growth. Here’s what we work on: 1. Ideal Customer Profile 2. Strategic Narrative (what we call a Manifesto) 3. Execution through sales and marketing activities (Broadway Show) To learn how to incorporate these principles, check out this Unstoppable episode ??

“Hiring a salesperson too early usually does far more harm than good.” - Jenna Watson-Brawn ?? Before you bring in a sales team, make sure you know what works. Without that foundation, you’re setting them—and your business—up for failure. Learn the reasons behind why this almost always fails, and avoid the common pitfall of hiring too soon. ?? Get the full breakdown on why timing is everything in sales hiring. Watch the episode now: https://lnkd.in/efFEwRes #SalesStrategy #StartupGrowth #TheHiddenChasm

Tune in to our final episode of the year! Join Wil Slickers, Brandreth Canaley, Michael Goldin, and Jamie Lane as they dive into their bold predictions for the travel and hospitality industry in 2025. From Uber's potential new ventures to game-changing buyouts, you won't want to miss these insights. Listen now and see if you agree with their forecasts!