Mitchell Hughes的动态

Did you know how Fenty Beauty revolutionized the beauty industry??? Fenty Beauty shook up the beauty industry with a single, groundbreaking launch: a foundation available in 40 shades (now 50!). Their tagline "Beauty for all" wasn't just talk – it was a bold statement that transformed the industry. From showcasing models of every ethnicity to embracing gender-neutral design and packaging with accessibility in mind, Fenty’s approach set the new standard for what true inclusivity looks like. The brand didn’t just gain popularity – it created a movement. ?? Key takeaway for brands is when you design with inclusivity, transparency, and functionality at the core, you don’t just sell a product – you create a genuine connection with a wider audience. You build a lasting impact that resonates in today’s diverse and values-driven market. ?? #Marketing #Branding #Inclusivity #FentyBeauty #Diversity #ImpactfulBranding #Transparency

What does inclusive mean in the Beauty Industry? The concept of inclusivity has become increasingly popular in the beauty industry over the last few years, so I looked up a few definitions: "Inclusive beauty refers to the idea that beauty should be accessible to everyone, regardless of their differences: every individual should have access to beauty products and services that meet their needs and preferences." "Beauty products without barriers of gender, age, or race. Stripped of the constraints tied to outdated views of masculinity, even in cosmetics, several taboos are starting to fade, and beauty products are becoming a new means of self-expression." And also "It’s called #UndefineBeauty, an initiative by (a brand I won’t name) that calls for an update to the concept of 'beauty'—a word that, in the English language, has a somewhat exclusive meaning." Drawing inspiration from this research (and if you’re curious, there’s a fascinating world to explore), I reflected on the work we’re doing with aaa/unbranded? and whether the notion of inclusivity represents a substantial shift in perspective or merely a strategy to boost sales. As the founder of aaa/unbranded?, I started with two key principles: #1 — People don’t need products, they need to feel good. Nobody wakes up saying, “Oh, I need that perfume,” or “I feel the need for a face cream.” Instead, one morning, they might look in the mirror and feel a little tired. At the first opportunity, they’ll walk into a store and ask for something that can help them feel better. #2 — We are all different, and at the same time, we are all the same. All of us, and this ties back to the first point, have the need to feel good, to feel at ease, especially with ourselves and, consequently, with others. This is where beauty products come into play. And this is where I want to take aaa/unbranded?: — to restore the original purpose of these products, encouraging people to use them to feel good by first accepting themselves in their innate beauty as human beings, unique yet fundamentally alike. — #aaaunbranded #7030beautyfactor #beutyindustry #marketing

Looking to make your marketing campaigns truly inclusive and diverse? At Reflect, we specialise in sourcing diverse talent to ensure your brand authentically connects with today’s audiences. ?? By amplifying voices that reflect the world around us, we help you drive meaningful engagement and impact. ? Ready to take the next step? Contact our Managing Director, Jackie Blake, at [email protected] ?? to discover how we can help your brand champion diversity and inclusion. #DiverseInfluencers?#DiverseTalent?#DiverseMarketingCampaign?#DandI?#DiversityandInclusion?#Diverse?#Inclusive?#DandIStrategy?#DiversityandInclusionStrategy?#ReflectTheAgency?#InclusiveTalent?#InclusiveMedia Alt Text: A woman with curly brown hair is sitting in a wheelchair at a table, smiling as she holds up a makeup palette and pointing to it. She is wearing a red blouse and jeans. The table in front of her has makeup products, including brushes, lipsticks, and foundation. At the bottom of the image it says ‘Diverse Talent’ and there is a yellow frame around the image.

"Representation Matters - Be it the Brand of Bra or Bank!" Why do I always look entirely different from my imaginary version of a particular outfit when I try it on? I'm a real life extra-large, but in my mind, I'm a supermodel-sized small (just minus the 20 inches of waistline).....Because our brains rely heavily on visual cues and references to help us understand how something will fit and look. It's encouraging to see brands offering a wider range of sizes/products (atleast better than before), but disappointing to see the same size/age model representing everything. Don't humans of all ages/sizes use similar products? Where's the representation? The fashion industry statistics say: - 72% of women wear a size 14 or larger, but only 18% of fashion models are size 14 or larger (IJFDTE, 2019). - 67% of women say seeing people with similar body types and sizes in media and advertising makes them feel more confident and beautiful (Pew Research Center, 2020). Brands invest in celebrity endorsements because they believe in representation. Then once imagine the magic of diverse representation. Can't we enable: - Increased diverse and inclusive representation in different sectors - Brands catering to broader size and body type ranges - Fashion designers celebrating individuality, not benchmarking - Age inclusivity across industries, featuring models of all ages Allow us to believe we're not all 20-something supermodels and show us people that look like they've had a few birthdays, a few burgers, and a few babies. Because we do heavily exist! ?? #BodyPositivity #SelfLove #DiverseRepresentation #InclusiveFashion #RealWomenRealStories #AllBodiesAreBeautiful #ConfidenceIsKey #EmpowermentThroughFashion #BreakingBeautyStandards #RepresentationMatters #PlusSize #Curve #SizeInclusivity #AgeInclusivity #DisabilityInclusivity

Pink: The Dynamic Charm Pink is a multifaceted color that radiates love, playfulness, and boldness. Dive deeper into why brands love pink: Playful Sophistication: Pink balances softness with boldness, making it ideal for brands that want to express creativity and emotional depth. Wellness & Kindness: Pink resonates with compassion and care, making it a favorite for wellness, healthcare, and lifestyle brands targeting emotional connection. Trendsetter’s Hue: Pink is often used in modern branding to appeal to millennial and Gen Z audiences, especially for products that promote individuality and fun. Versatility in Shades: From soft blush to hot pink, this color adapts to different brand personalities—whether it’s gentle innocence or unapologetic energy. Cultural Shift: Pink is no longer confined to gender stereotypes; it has evolved to symbolize strength, diversity, and bold self-expression. #logicalshowsha #braning #designing #brandbuilding #pink #colour Pulkit Arora simran jeet singh CYK Hospitalities Pvt. Ltd.

A huge misconception re: size inclusivity is that it begins and ends with fashion. Size inclusivity is just as important in beauty, hair, lifestyle, home, and athletic spaces, just to name a few. Being in love with fashion as a plus-size person has always been difficult when it feels like there are less and less brands releasing inclusive size ranges. However, I have always had beauty to fall back on my entire life. It's refreshing to know when I walk into Ulta Beauty or SEPHORA I don't immediately have to send myself to the back of the store, pick up my size off of the floor, and organize the racks myself (IYKYK.) My favorite inclusive beauty brand is ONE/SIZE, of course, as their slogan is "MAKEUP IS A ONE/SIZE FITS ALL." ONE/SIZE doesn't make inclusivity feel forced *at all* – it comes so naturally to them, it's a breath of fresh air. Whether you look at their socials, brand trips, or their website, they are always proud to spotlight a variety of body types.? What other brands celebrate inclusivity in all aspects? Leave a comment! ?? #inclusivity #sizeinclusivity #bodyinclusivity #inclusivebrands #beautybrands #beauty

It’s our pleasure to introduce the new look Moments. ?? We were approached to reintroduce Moments condoms to a market saturated with stereotypes, predominantly targeting a male audience. We repositioned Moments for a contemporary, sex-positive audience, infusing the brand with an unexpected, quirky, and fun approach. Taking cues from the vibrant culture of our target demographic we’ve introduced colours to pack an eye-catching punch. With immediate shelf appeal and bold typography choices, it’s easy to see why this will quickly become the brand of choice for women, men and everyone in between. It’s a far cry from what is often seen in the mainstream sexual wellness space. It’s a Moments moment. And the world has never been more ready. Capabilities — #BrandIdentity, #BrandPositioning, #BrandStrategy, #Packaging, #ArtDirection, #Collateral. #DateOfBirth #Branding #Design

The beauty industry has made significant strides towards embracing diversity and inclusivity, with more brands than ever prioritising these values. A well-known example of this is Fenty Beauty, who have made a huge impact on the future of diversity and inclusivity in the beauty industry with their approach to campaigns and shade ranges. More recently, Serena Williams launched her brand, WYN BEAUTY by Serena Williams, which offers 36 shades of a skin tint - a category that often falls short with its shade ranges. Although it's fair to say that professionals and consumers of the beauty industry alike are tired of celebrity brands, Serena has prioritised inclusivity in a line that feels a natural extension to her winged eyeliner on-court looks. Beyond shade ranges, WYN Beauty is part of the The Good Glamm Group, who incubate brands that prioritise inclusivity and responsibility. Vitally, WYN are championing inclusivity through the product development process, saying "Our products were formulated, tested, and perfected with deeper skin tones as the starting point — meaning everyone will find their match." Inclusive campaigns resonate because they reflect the reality of our diverse world. It's crucial for brands to represent everyone in their audience authentically. By championing diversity, brands not only fulfil their social responsibility but also tap into a market eager for genuine representation. What’s your favourite brand that champions diversity and inclusion? ?? #BeautyBrands #DiversityandInclusion #BrandBuilding #BeautyCommunity #FentyBeauty #SerenaWilliams #WYN #WYNBeauty

Ever felt lost in a sea of foundation shades that don’t quite match? Ever wondered if everyone in those beauty ads was born with airbrushed skin (and an Instagram filter IRL)? If you’ve ever noticed a lack of true representation and diversity in the beauty industry, you’re not alone. Check out my blog to dive deeper into how brands can embrace 360° inclusivity, not just in products but in purpose. Because when beauty means “everyone,” we all shine a little brighter. https://lnkd.in/dQ_89AyD #BeautyForAll #InclusiveBeauty #DiversityAndInclusion #ShailiBlogs #360Inclusivity #RelatableBeauty

?? Inclusivity in fashion & luxury advertising is more than a trendy buzzword -- it can be a game-changer.?? But are fashion & luxury brands getting it right…or just scratching the surface? In our latest JMA Radio episode, we sit down with Morgan Gregory to discuss what it takes for brands to go beyond performative representation & how to aim for true diversity in their content. As the co-founder of Alltold.ai, Morgan lays out how their AI-driven approach helps brands uncover hidden inclusivity blind spots & elevate their messaging authentically -- while also driving bottom line results ?? As part of this discussion, we utilized the Alltold platform to analyze a set of videos sourced from the brands featured in the Lyst Top 20 in order to see how the hottest brands stack up when it comes to representation. With 1K+ human characters detected, we processed along six of the core identity dimensions* to understand what we’re doing well when it comes to inclusivity…and to pinpoint the biggest opportunities for growth. The analysis also revealed the brands that are leading the way -- including insight into how New Balance’s thoughtful choices in casting have played a key role in their meteoric growth, as well as an example from Loewe that demonstrates that true inclusivity is more than just skin deep. Massive shout-out to Ashley Vernola, Shannon Mulligan, Gaby Katten & Mason Lawrence for their work producing this episode, and even bigger shouts to Morgan for joining us to discuss all things ‘Fashion Inclusivity’... *gender expression, age, skin tone, observed sexual orientation, body size, & visible disability. #fashion #inclusivity #ai #lyst https://lnkd.in/eZ3YTab8