Mira的动态

Gen-Z is actively shaping today's market. Raised in a world of smartphones and social media, they expect more from brands. Here are three key strategies to win their hearts: 1?? Gen-Z values authenticity above all else. Be genuine in your brand's messaging and actions. Show them who you are and what you stand for—transparently and sincerely. 2?? Celebrate diversity in all its forms. Gen-Z is incredibly diverse and expects brands to reflect and respect this diversity in their marketing, hiring practices, and product offerings. 3?? Being digital natives, Gen-Z expects personalized experiences. Leverage technology to offer tailored recommendations, customized services, and seamless digital interactions. TRIARE team specializes in crafting digital solutions that resonate with Gen-Z and beyond. Let's discuss how our custom advanced software solutions can innovate your product offerings and drive your brand forward! #triare #triareteam #businessbenefits #customdevelopment #bespokesolutions #genz

Good morning everyone! I’m sharing a great read that I think can help every business, particularly those of us the SMB sector. A recent study on the customer journey for GenZ revealed insight for far more than GenZ. It shines light on what we all want in these digital centric times. Whether you are a bank, manufacturing company, healthcare tech or complex SAS service, don’t buy into the idea that your market is simply aiming at people in a funnel. We are all human, making decisions based on our human needs. At the top of that list is the need for honest and trusting relationships. I suppose in our over digitalized world it had to come back around to this. Real connection. Perhaps GenZ speaks for us all here. Anyway, here’s to your own success, as you work to make your business as strong and meaningful as it can be. Here is the study. Published in Vogue. https://lnkd.in/ghmTXtDN “With that, they discovered that consumption today is an infinite loop of inspiration, exploration, community and loyalty.” Thank you Jess Sun for finding and sharing this gem.

If you are interested in women's health, meaningful applications of AI-enabled analytics in health care, or both - check out this new article by my awesome Real Chemistry colleagues, Britt McKone and Allison K. Marshall. They showcase the power of a more inclusive approach to social intelligence (especially when so many women feel unseen and unheard within our health care system). And they feature several case studies that illuminate how such social intelligence can unlock new strategies for manufacturers to help improve education, access, and (ideally) outcomes in women's health. https://lnkd.in/grXWRvEP

The #BTP team headed down to London Tech Week and inspired by all things tech, data and the role #pr and #comms plays in making awesome tech thrive, here’s some top tips for #marketing and #pr ?? People first: don't forget how a product or service helps people. Don't get lost in the tech jargon and forget the WHY in your messaging. Whether B2B or B2C there is a person behind the buy! This was brought to life with Unilever demo of their app in partnership with Be My Eyes offering AI assisted cooking and access to voice assisted on pack info for the blind and those with low vision. Giving people more independence at home and in the shopping aisle. ??Strength in numbers: consider partnerships and endorsements that align with the values of your target audience. ??Identify your decision makers: The good (and bad) news is there is rarely one person making the decision to adopt new tech within the business. Identify who you want to talk to within the decision process - outline their pain points and why your product will resonate with them and build the comms plan around that. ???? Challenge yourself on your mission: make the one liner hit home. Hertility is a great example of articulating a brand mission - ‘bringing reproductive science out of the lab and into the hands of every single woman worldwide’ ?? Case studies are one of your strongest assets: customer case studies show it WORKS. Take the time to build case studies including some that would be able talking to media - with images! Katie Sogorski Lauren Sawyer Kendall Nield Samira Jha Natalie Ryan Oliver Chudy Assana Maria Jensen Robert Thielicke Paul G?rtner Josephine (Jo) Eyre Catharine Montgomery, MBA Lydia Hoye Charlott Bethge #greentech #healthtech #b2btech #femtech #techattheendofeverything

?? Exciting Interview Alert!?We’re thrilled to share an exclusive interview with?Hillary Hutcheson, CMO of RoC Skincare, and?Irina Mazur, CPO and CMO at Revieve, conducted by?Drug Store News. This insightful conversation delves into the transformative power of AI in skincare and highlights our successful launch of ‘AI Skin Insight?’ experience with RoC Skincare. ?? What You’ll Learn from the Interview: ?? What is the ‘AI Skin Insight?’ and How It Works:?Get a firsthand look at how the solution enhances the consumer experience. ?? RoC’s Motivation for Onboarding the ‘AI Skin Insight?’: Learn why RoC chose to integrate this cutting-edge solution. ?? Consumer Response & Business Impact: Sneak peek—AOV increased by 62%, and conversion rates soared by 79%? ?? Why Revieve Was the Right Partner: Explore the reasons behind our successful collaboration with RoC. ?? Future Plans for the Solution: Find out about the exciting developments on the horizon. ?? Watch the full 9-minute interview?to see how our partnership is driving innovation and growth in the skincare industry! A huge thank you to Hillary Hutcheson and the incredible RoC Skincare team for their stellar collaboration, and a special thanks to Drug Store News for spotlighting our groundbreaking partnership! Revieve RoC Skincare Drug Store News Irina Mazur Hillary Hutcheson Gisselle Gaitan Brian King?Elizabeth Shaver?Art Pellegrino?Jane Savage Fernando Acosta Sampo Parkkinen https://lnkd.in/eqpzft3E #revieve #rocskincare #innovation #aiinskincare #partnership #beautytech #skincareinnovation #ai #ar #beautybrand ?#skinanalysis #google #beautyexperiences?#skincaresolutions?#beautybrands?#gcpmarketplace?#genAI?#GenerativeAI?#personalizedeexperiences?#industrysolutions?#customerexpeirence?#googlecloud ?#cpg?#gcp?#googlecloud #AOV #personalization?#personalizedeexperiences?#customerexpeirence?#ExtendedReality?#customertrends

?? Well, I can consider myself #lucky! ?? Just attended an amazing event tonight with three incredible communities: Google , Women in Tech?Romania and @Leaders in Tech! Great panel hosted by Bogdan Popescu around product development journey and #innovation with Daniel Rizea, Lavinia Neagoe, Majd Bakar, Sonia Gupta and Ajay Surie. Few ideas that stood out: - #Empowerment isn’t just a buzzword here; it’s backed by real funding and support - Learning to balance is key—prioritize experience (as it adds value for identifying customer needs) while driving innovation - Building with a #DEI mindset ensures products are accessible and beneficial to everyone - #diversity in perspectives shapes the product more robustly - #Userexperience is the ultimate measure of success - The main recurrent question is - are we solving real problems? AlphaFold's protein mapping example was inspiring - Integration of Non-Scientists is critical in the product development lifecycle, especially for #health, #fitness and #wellbeing A special shoutout to Lavinia Neagoe for being named Chapter Lead for Women in Tech?Romania —huge congratulations! ?? And to Ioan-Maxim Posa, #thankyou for your incredible work in bringing leaders from various industries together through @Leaders in Tech! Here’s to many more nights of #innovation and #collaboration! ?? #Innovation #TechCommunity #WomenInTech #LeadersInTech #Google #lit #womenintechromania #ProductDevelopment #DEI #UserExperience #TechForGood

NOW Digital @ SXSW Sydney - Day 4 top takeaways 1. There is still a need for diversity in Tech, only 33% of Tech workers are women, and less than 2% are Tech founders. 2. GenAI is reshaping your consumers' behavior much faster than it is your industry. 3. Dark patterns all share the common notion: Manipulating consumers into making choices they might not have otherwise made. Whilst, Effective marketing is: Persuading consumers to purchase something they hadn't necessarily intended to.

Continuing our #GETReflections series, last year we launched our #HackForImpact dinners in DC, inviting thought leaders and philanthropists together to convene in person to solve problems in tech that affect historically excluded technologists. With themes centered on issues such as accessibility awareness, to mental health, and angel investing, the series grouped thought leaders, change makers, influencers, and beyond into one room to design solution-focused action plans. Each individual was allowed the opportunity to bridge the gaps across the full ecosystem while finding solutions for problems that impact women, trans, nonbinary, and other historically excluded people in tech in the Washington, DC region. To wrap up the dinner series, our team hosted the final #HackForImpact Innovator's Bash which celebrated the impact of the entire series and highlighted the individual dinners that took place throughout the year. The night featured a mini hack event, performances, Power Talks, presentations from GET Cities leadership, reflections on the entire series of dinners, meditation, and time for networking and relationship-building. Our team loves having the opportunities to enact change on a broad scale and cannot wait to host more events to collaborate with more thought leaders in the community in the future! Watch the recap on the HackForImpact event here: https://bit.ly/3VRemGz #genderequalityintech #techleaders #womenintechnology #genderequality #inclusivetech #inclusivity #computerscience #womeninstem #equityintech #entrepreneurship #womenintech #genderequity #GETcommunity #innovation #technology

I am always looking for new ways to improve my knowledge, especially when it comes on to social impact marketing. In my research last week, I found this very insightful article that spoke about the art of making a difference while building your brand. Here are my takeaways : 1. Your impact initiatives shouldn't be just a one-time deal! I've encountered too many brands that only dive into impact projects for the sake of hype. There's often little genuine thought behind them and they rarely align with the company's values and goals. This article underscores the importance of integrating social impact marketing into a broader relationship marketing strategy. This approach emphasizes nurturing and communicating strong relationships between businesses, their customers, and the community. 2. To gain credibility with Gen Z (and Millennials), it's crucial to take your social responsibility seriously! Speaking as a Gen Z woman, I can't stand brands that just talk the talk without walking the walk - seriously, it's a major turn-off! One thing we, Gen Z, can't stand is inauthenticity. Not having a genuine social impact strategy in place to address the issues you claim to support comes across as fake and shows a lack of genuine concern. So, get real and get on that! 3. Getting started on crafting your own social impact strategy starts with not just understanding your goals and objectives as a business, but it is also KNOWING YOUR AUDIENCE. Too many times the individuals at the top create an idea in their heads of how an impact project should go, and are so far removed from reality that it ruins what could have been a very good thing. Taking the time to truly understand and know your audience, and what they value, and how that plays into your mission as a company/brand can do wonders. There's undoubtedly more to unpack from this article, but I'll leave room for you to derive your own insights. What's your take on the article? Do you think it hits the mark, or is there anything you feel it overlooks? https://lnkd.in/e7t5jEdp

Gen Y really IS different. "This tech-savvy, globally minded generation isn't joining, buying, networking, learning, or engaging like other generations." Watch the slideshow for some stats that help explain what makes the members of Generation Y/Millenials tick. What are you doing in your workplace to be sure that Gen Y employees are engaged? #GenY #GenerationY #EmployeeEngagement #Millenials