Founder & Creative Director of Mindful & Good, B Corp? Design Studio | Sustainable Branding, Packaging & Web Design for Purpose-Driven Businesses | Sustainability Leader | 1% for the Planet Member
Design as a Force for Good: Why We’re Proud to Be a 1% for the Planet Member. Progress isn’t always linear—it moves like a river, shaping the world over time with persistence and purpose. Last week, Kate Williams, CEO of 1% for the Planet, reminded us of this truth: small, collective actions create lasting impact. Since 2002, 1% for the Planet has grown from a bold idea to a global movement, uniting businesses to give more than $700 million to environmental organizations. We’re proud to stand alongside 12,000+ business members who believe in using their work to create a thriving future for people and the planet. At Mindful & Good?, we believe design has the power to shape culture, shift perspectives, and ignite meaningful change. From day one, our mission has been clear: to use creativity as a force for good—helping brands not only look exceptional but also lead with purpose, integrity, and sustainability. We exist to challenge the status quo, to design with intention, and to partner with brands that dare to make a difference. Because branding isn’t just about aesthetics—it’s about storytelling, impact, and crafting experiences that resonate on a deeper level. When design is mindful, it has the power to create a ripple effect that extends far beyond the screen or the shelf. That’s why we do what we do. Are you with us? #1PercentForThePlanet #DesignForGood #Sustainability #SustainbleDesign #Impact #MindfulAndGood #PurposeDrivenDesign #BCorp
