I recently read the book “The 22 Immutable Laws of Branding”, here are some key insights: 1. The Law of Expansion: A brand becomes stronger when you narrow its focus. Expanding into multiple categories can dilute its value. 2. The Law of Contraction: Contracting your brand’s scope makes it more powerful. Specialization creates a unique selling proposition. 3. The Law of Publicity: Brands are built through publicity, not advertising. Leveraging PR and media coverage builds credibility and awareness. 4. The Law of the Word: Strive to own a word in the consumer's mind. For example, Volvo owns "safety." 5. The Law of Credentials: Establish credibility by highlighting awards, testimonials, and success. This reinforces your brand’s trustworthiness.

Your brand reputation is your most valuable asset. Protect it with Trademark Associates. Let's build a lasting legacy together. #BrandReputation #WednesdayWisdom #TrademarkProtection #BusinessSuccess #IntellectualProperty

I get it- protecting your brand can feel overwhelming. But it doesn’t have to be. With the right support, securing your trademark becomes a simple, empowering step for your business. For over 15 years, I’ve helped thousands of businesses protect what they've built. From avoiding common pitfalls to ensuring smooth registration, I've seen it all. Imagine having that peace of mind, knowing your brand is secure and ready for growth. If you've been putting off trademarking, now’s the time. Let’s simplify the process together. Send me a message, and we’ll start safeguarding your brand, stress-free. Your business deserves this protection - and so do you. #brandsafety #trademarkregistration #trademarkyourbusiness #trademarksecured

Free online webinar '???????????????????? ???????? ??????????: ???? & ???????????????????????? ????????????????????'? Thursday 9 May, 11-11:45 Laura Weldon of StudioLWD will be joined by Daniel Fletcher from Forbes Solicitors and they will be covering the following: ?????????????????????????? ?????? ???? ?????? ???? ???????? ?????????? ?????? ??????????????: ? Discover best practices for structuring and fortifying your brand from the outset and how strategic branding decisions can positively influence business longevity and growth. ? Navigating the legal landscape ? Understand the potential risks and pitfalls associated with inadequate brand protection and learn how to put safeguards in place to counter this. ? Exploring how a strong, protected brand contributes to business value ?Uncover how a strong brand contributes to the overall value of your business and how your brand can leverage growth Sign up here: https://lnkd.in/evvUf2ve

Protecting your brand identity is crucial in today's competitive market. Registering trademarks not only safeguards originality but also builds consumer trust and long-term value. Consider expert help to navigate the process for lasting impact! #BrandIdentity #Trademarks #IPLaw #BusinessGrowth #ConsumerTrust

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? We’re live next week! Join us if you’d like to: ??Understand how to set up your brand for success: Discover best practices for structuring and fortifying your brand from the outset and how strategic branding decisions can positively influence business longevity and growth. ??Navigate the legal landscape: Understand the potential risks and pitfalls associated with inadequate brand protection and learn how to put safeguards in place to counter this. ??Explore how a strong, protected brand contributes to business value: Uncover the ways in which a strong brand contributes to the overall value of your business and how your brand can leverage growth. Claim your free spot here for expert insights: https://buff.ly/3PNPOKK #BrandProtection #BrandingStrategy #AskTheExperts #StrategicInsights #StudioLWD #BRAND-ED #ProtectYourBrand

The way you handle public feedback speaks volumes about your brand. Use it to reinforce trust and strengthen your brand’s image.

Your brand is becoming recognisable—don’t let someone else take it away. Building trust and a strong market presence takes time, but it only takes a moment for someone to copy your brand. A registered trademark not only helps keep your brand distinctive but also serves as a strong deterrent against potential copycats. At Robertson IP, we understand that the process might seem daunting, but it doesn’t have to be. We offer free consultations and are completely transparent about costs, ensuring that the process is as smooth as possible. Secure your brand, protect your reputation, and let’s make sure your business continues to grow. Call 01633 357 051 #MarketPresence #TrademarkRegistration #BrandProtection

? We’re live next week! Join us if you’d like to: ??Understand how to set up your brand for success: Discover best practices for structuring and fortifying your brand from the outset and how strategic branding decisions can positively influence business longevity and growth. ??Navigate the legal landscape: Understand the potential risks and pitfalls associated with inadequate brand protection and learn how to put safeguards in place to counter this. ??Explore how a strong, protected brand contributes to business value: Uncover the ways in which a strong brand contributes to the overall value of your business and how your brand can leverage growth. Claim your free spot here for expert insights: https://buff.ly/3PNPOKK #BrandProtection #BrandingStrategy #AskTheExperts #StrategicInsights #StudioLWD #BRAND-ED #ProtectYourBrand