Michele Mattei的动态

Adtech investment trend alert:?? LiveRamp's recent acquisition of Habu for $200 million signals a strategic move in the adtech industry, highlighting the increasing importance of post-cookie and privacy-compliant solutions. This acquisition positions LiveRamp as a leader in the evolving adtech landscape, where the demise of third-party cookies has prompted a search for innovative alternatives. ??This acquisition is likely to catalyse a wave of M&A activities in the industry, where companies with advanced technologies and privacy-centric solutions become sought-after targets. As the adtech sector navigates the cookie-free landscape, the focus on compliant customer data platforms like Profila will play a pivotal role in shaping the industry's future. Investors are increasingly recognising the strategic value of companies that address the challenges posed by evolving privacy regulations, positioning Profila and similar platforms as key players in the next phase of digital advertising. #profila #customerexperience #marketingofthefuture #zerosurveillance #zeroknowledgeadvertising

?? Exciting News in #FinTech! Mitgo Group makes a strategic move into the financial services market, eyeing a $15.7 #billion opportunity in #2024. ???? ??Mitgo Group is set to revolutionize #affiliate marketing by acquiring UAE's Embedded platform, enhancing its #fintech capabilities. ???? ?? Targeting affiliate publishers globally, Mitgo pledges instant withdrawals, financial services, and reduced costs. A game-changer for publishers in MENA, APAC, and LATAM regions! ???? ?? MarTech giant #Mitgo aims to capture over 7% of the $15.7 #billion transaction volume, potentially exceeding $1.5 billion in value over the next three years. ?? Leveraging 15 years of affiliate #marketing expertise, Mitgo acquires Embedded, promising comprehensive embedded finance solutions. ???? ?? The division will empower underserved publishers, offering instant withdrawals, financial services, and reduced transaction costs. A significant shift in the affiliate marketing landscape! ???? ?? CEO Alexander Bachmann shares, "Our future financial partners gain access to an excellent testing ground and a vast distribution network for tailored solutions to millions of users worldwide." ???? Oleg Chanchikov, CEO of Embedded, vows to reshape the market with Mitgo, emphasizing the role of embedded finance in empowering SMBs globally. ???? ?? Mitgo Group's visionary move signals a new era in MarTech and FinTech collaboration. Stay tuned for groundbreaking #solutions that will reshape the financial landscape! ???? Read More - https://lnkd.in/gjvCXRth #MitgoGroup #FinTechRevolution #EmbeddedFinance #AffiliateMarketing #FinancialServices #TechInnovation

Learn about LocatorX's strategic move appointing Jody Spencer as CMO, accelerating growth, and revolutionizing the supply chain. Read the Latest full News -?https://lnkd.in/dTaa4PPG #martech #martechedge #appointment #executiveleadership #cmo #businessgrowth #innovation #transformation #technology

How To Create An Effective Go-To-Market Strategy For Your Tech Product #startuplaunch #fintechproductlaunch #marketstrategy #targetcustomer #competitoranalysis #valueproposition #marketingchannels #fintechmarketing #gamification #fintech #partnershipmarketing #customerjourney #buyerfunnel #customeracquisitioncost #customerloyalty #GTMmetrics

Congratulations to Ideally on their $6 million round!??? Ideally is revolutionising customer research with their AI-powered platform, enabling creatives to conduct rapid-fire surveys without the need for a dedicated research team. This means that surveys that would normally take weeks can now be done overnight and for $10,000 rather than $50,000. Since their launch in September last year, Ideally has attracted 115 customers across Australia and New Zealand, including major brands like Asahi, Telstra, and Revlon. The platform has also become a go-to tool for 25 of Australia's top creative and advertising agencies, with industry heavyweights such as DDB, VML, and M&C Saatchi coming on board. They currently have a growing team of 30, with 20 in Auckland and 10 in Aussie. This round enables them to add another 15 people to fuel them on their growth journey—or as co-founder and CEO James Donald describes it, their "focused expansion" into the US. “Ideally got to the [$1m revenue] mark in half the time and is on track to hit the $5m mark equally rapidly. What is especially encouraging is the diverse set of businesses that make up Ideally's revenue. They are clearly addressing a pain that is common across many industries, models, and geographies." - Robbie Paul. Read more below (paywall): https://lnkd.in/g66yMBE4

?? Do you know a startup that brings together everything SMEs need? Chalice Connect? offers a B2B marketplace, savings platform, and partner ecosystem—which is the closest to perfection, we assume. ?? The startup’s vision is to address the pain points every small business endures and create cost-saving opportunities for businesses of all sizes through trusted networks. - Chalice offers a no-code platform that scales with businesses' needs. It provides a simple, all-inclusive touchpoint for clients, customers, and employees, streamlining operations and enhancing efficiency. - It features a suite of exclusive benefits and savings, direct messaging capabilities, integrated affiliate software, an analytics reporting dashboard, and a customizable marketplace.? - Users can access services and savings typically unavailable or unaffordable for small businesses. ?? For ????????????????????, Chalice Connect provides a simple, all-inclusive touchpoint for clients, customers, and employees, streamlining operations and enhancing efficiency. Also, it helps ?????????????????? access a wide range of high-quality, trusted solutions and products at discounted or exclusive rates, ensuring maximum value. The startup’s ???????????????? grow revenue and community by connecting directly with a network of qualified buyers, expanding market reach and driving business growth. Keith E. Gregg, founder and CEO of Chalice Connect, brings over thirty years of executive leadership experience in financial services. Before founding Chalice Network, Keith was the Founder and CEO of Chalice Capital Partners and Chalice Wealth Advisors, a securities brokerage firm and Registered Investment Advisor—where he successfully exited via sale in 2020 to a publicly traded company in the UK. Know a business that might benefit from Chalice Connect’s solution? Tag them in the comments! _______________ ?? Save a spot at our Fintech Startup Demo Day on June 11th! ?? https://lnkd.in/ekAr2pBU #ChaliceConnect #SMEs #costsaving #streamlineoperations #onlinemarketplace #marketplacesoftware #savingsplatform #partnerecosystem

In a stock filing by the company dated April 4, MRC Allied said that it will purchase the 31.20% ownership interest from venture capital holding firm Dolphin Fire Group Inc. With this, MRC Allied will become Rappler’s largest stakeholder. #mediaentity #digitalmedia #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

We knew our ‘creative’ customer acquisition strategy was going to raise some eyebrows ?? It costs us $80 a pop and reliably lands us sales meetings with senior decision makers such as CEOs and CFOs. Sounds great! Why is it controversial? Here’s the story. Primary is a cash management platform for scaleups and growing companies. When we notice that a company might need to level up their treasury management, perhaps after they’ve received a significant injection of cash, we send them a customised bottle of Four Pillars gin. It comes with a scratch card and a QR code to skip our waitlist. In the first group we sent bottles to, 75% booked a meeting. Several became customers; we’re now managing millions of dollars for customers we acquired through this method. It started as an experiment - a novelty. But to our amazement and slight disbelief, it just kept on working. So we doubled down and ordered 100 more bottles. Last week, someone called our creative approach a symptom of a low interest rate environment where cash is still flowing too freely. Ironically, this couldn’t be further from the truth. Businesses like ours need to foster significant trust. Building trust through an above-the-line brand campaign or paid digital marketing would have been insanely expensive. And it wouldn’t have made sense for a startup that was operating in stealth! We’re now out of stealth, but 50% of new sales are still a result of this channel. It’s our lowest cost acquisition method by a country mile. It’s a bit more left field than spending money on Google ads (and takes a fair bit more legwork too!) but the results speak for themselves. The cherry (or olive?) ontop is that we’re hearing about plenty of teams putting our ‘ad’ to good use at team cocktail making events. What’s an out-of-the-box customer acquisition strategy that’s delivered surprising results? Would love to hear about them in comments #sales #gtm #fintech #startups

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Part One:?Terence Kawaja’s New York investment bank LUMA Partners is behind the Lumascape spaghetti maps that try to make sense of the sprawling, connected pipes of the adtech industry. Kawaja thinks consolidation has to happen for the industry to shake the cowboys – “the environment is highly fragmented and that allows people to hide,” he says.?That’s code for "nefarious" market behaviour which undermines adtech’s credibility. Kawaja argues a clean digital ad system is more important now than ever if open web players are to compete with big tech, especially as he sees retail media quickly eating a third of open web ad dollars.?But?consolidation and M&A has been lean of late.?Kawaja admits adtech is still notoriously opportunistic and has played a starring role in the creation of some of the problems the market is struggling to address with junk digital data, fake people and opaque trading practices that nobody seems able to solve.?Regardless, he sees?another incoming wave of tech investment and reckons Google’s?global advertising trading system being broken up would have huge financial upside for Alphabet shareholders – and the industry at large. Kawaja?thinks Google may even be playing to lose.