Mike Hauptman的动态

Connected TV (CTV) is proving to be a force to be reckoned with in the world of advertising. According to industry research, 40% of respondents admit that CTV ads outperform their older linear cousin. This superior performance isn't just anecdotal—it's grounded in the significant, measurable impact that CTV has on brand engagement and conversions. A comprehensive study in 2023 highlighted how 60% of CTV viewers engage with ads in real time, a figure that surpasses engagement rates of traditional TV. Furthermore, with the precise targeting capabilities available through programmatic advertising, brands can reach their ideal audience efficiently, ensuring higher ROI. For brands seeking to diversify their advertising mix and adopt performance-driven strategies, CTV offers an unrivaled opportunity. It enables measurable results, cost-effective targeting, and personalized engagement, positioning it as a vital channel in a world increasingly driven by data and audience-specific messaging. If you're interested in harnessing CTV to elevate your brand's reach and impact, let's connect and explore how we can leverage this rapidly growing channel for your business success. #CTV #DigitalAdvertising #PerformanceMarketing #AdTech #Troomile

Ready to unlock the secrets of CTV advertising? ??? Our latest blog post dives deep into how CTV is shaking up the ad world with its high engagement, precise targeting, and innovative features. Discover real-life case studies, learn how to harness AI for better campaigns, and see why brands are rapidly shifting their ad spend to CTV. Intrigued? Dive into the details and get ahead of the curve: https://lnkd.in/d6X-WZhB #CTV #DigitalMarketing #Innovation #Advertising #VideoHeroes

?? Market Dynamics: The Surge of Connected TV (CTV) Advertising ?? As audiences shift from traditional broadcast to digital streaming platforms, Connected TV (CTV) advertising is rapidly becoming a cornerstone for reaching engaged viewers. It's projected that CTV ad spend will continue to grow substantially as more consumers cut the cord. ?? Why CTV is a Game-Changer: Precision Targeting: CTV allows for more accurate audience targeting compared to traditional TV, with insights based on viewer behavior and preferences. High Engagement Rates: Viewers tend to be more engaged with CTV content, leading to more effective advertising opportunities. Rich Ad Formats: CTV supports a variety of dynamic ad formats, including interactive ads that boost viewer interaction. Seamless Integration: Integrates easily with omnichannel strategies, providing a cohesive brand message across platforms. At Stream Loyal, we're helping brands tap into the power of CTV advertising to reach audiences where they're most engaged and ready to interact. Are you ready to enhance your advertising strategy with CTV? Reach out to explore the endless possibilities in CTV! #CTVAdvertising #DigitalInnovation #StreamLoyal #AudienceEngagement #AdTech

CTV is redefining the advertising paradigm, offering unparalleled opportunities to engage audiences throughout the buyer journey. Data-driven strategies and advanced targeting enable precise reach and personalized connections. CTV's transformative power extends beyond brand awareness, driving conversions through innovative technologies like generative AI and contextual advertising. To unlock its full potential, advertisers must balance targeted messaging with intuitive viewer experiences. By doing so, brands can harness CTV's capabilities to fuel meaningful interactions and measurable results. #ConnectedTV #Advertising #MarketingStrategy

As the media landscape evolves, so do the opportunities for advertisers. OTT (Over-The-Top) and CTV (Connected TV) advertising represent the next frontier in reaching audiences through their television screens, but in a fundamentally different way than traditional TV advertising. Unlike conventional TV ads, which cast a wide net and hope to catch the right viewers, OTT/CTV advertising allows for precision targeting. Imagine being able to show your ads only to viewers who match your ideal customer profile, regardless of what they're watching or when. This level of targeting was once the sole domain of digital advertising, but now it's available in the lean-back, highly engaging environment of television viewing. Moreover, OTT/CTV ads are often non-skippable, ensuring your message is seen in its entirety. But perhaps the most significant advantage is the ability to track and measure your campaign's performance with a level of detail that traditional TV advertising simply can't match. You can see not just how many people viewed your ad, but how many visited your website afterward or even made a purchase. This data-driven approach allows for continuous optimization, ensuring your advertising spend is always working as hard as possible. As consumers increasingly shift towards streaming services, OTT/CTV advertising offers a powerful way to reach them in a familiar, high-impact medium, but with all the advantages of digital marketing. Curious about how this modern approach could fit into your marketing strategy? Contact us today at (702 753 4113) or fill up our online form at https://bit.ly/4cFibn7 and let's explore how OTT/CTV advertising can help you connect with your audience in more meaningful and measurable ways. #RocketTVMedia #LasVegas #Vegas #VegasMarketing #LasVegasMarketing #VegasAds #VegasAdvertising #LasVegasAdvertising #VegasDigitalMarketing #LasVegasDigitalMarketing #RocketTVMedia #LasVegasAds #LasVegasDigitalAds #LasVegasDigitalAdvertising #Advertising #Marketing #DigitalMarketing #DigitalAdvertising #DigitalAds #DigitalMarketingServices #IndoorBillboards #IndoorDigitalBillboards #RocketTV

?? CTV: The New Frontier in Programmatic Advertising ?? CTV advertising is making waves in the #programmatic landscape, leveraging unparalleled viewer engagement with innovative ad solutions. ??? ?? $30 billion forecast by 2025: The surge in CTV ad spend reflects its growing prominence, with advertisers eager to tap into its expansive and engaged audience. ?? Enhanced Viewer Engagement: CTV not only captures attention but holds it, outperforming traditional and digital platforms with impressive completion rates. ?? Targeting Redefined: With sophisticated programmatic technology, CTV ads are delivered with exceptional precision, ensuring relevance and impact. As CTV continues to evolve, it’s setting new standards for personalized advertising, offering brands unique opportunities to connect with audiences in their living rooms. #CTV #DigitalAdvertising #MediaTrends #AdTech

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount. Enter Connected TV (CTV) advertising – a game-changer that every savvy marketer should have on their radar. Here's why: ?? Unmatched Reach & Engagement - With the rise of streaming services, CTV has become a household staple. Advertisers can now reach highly engaged audiences right where they are – on their favorite streaming platforms, ensuring your brand's message is seen by the right people at the right time. ?? Precision Targeting - CTV allows for sophisticated targeting options, combining the power of digital precision with the immersive experience of TV. Whether it’s demographic, behavioral, or geographic targeting, CTV ensures your ads reach the most relevant audiences, maximizing ROI. ?? Data-Driven Insights - CTV provides robust analytics, offering insights into viewer behavior and campaign performance. This data allows marketers to refine strategies, optimize campaigns in real-time, and make data-driven decisions that propel their brand forward. ?? Enhanced Creativity - The dynamic nature of CTV ads opens the door to innovative and interactive ad formats. From shoppable ads to personalized content, the possibilities are endless, enabling brands to create memorable experiences that resonate with viewers. In a world where consumers are cutting the cord and embracing streaming, CTV advertising isn't just an option – it's a necessity. Don’t miss out on the future of digital marketing. Start leveraging the power of CTV today and watch your brand soar to new heights! ???? Book your free demo today: trynimbus99.com #CTVAdvertising #Nimbus99 #DigitalMarketing #MarketingStrategy #InnovativeAdvertising #FutureOfMarketing #AdTech

Exciting news for advertisers and marketers! ?? Wurl has just launched BrandDiscovery, a game-changer in the world of Connected TV (CTV) advertising. This GenAI-powered solution is set to transform how brands connect with their audiences by leveraging emotions, genres, and brand safety to enhance brand awareness and drive purchase intent in real-time. In today's fragmented CTV landscape, advertisers often struggle to find the right balance between control and scale. BrandDiscovery addresses this challenge head-on by offering scene-level contextual targeting, a significant upgrade from traditional program or channel-level solutions. With over 300 premium CTV publishers and 60 billion monthly ad impressions, advertisers can achieve contextual targeting at scale, saving both time and resources. But what sets BrandDiscovery apart is its focus on emotional resonance. By matching the emotion of an ad with the content preceding it, brands can capture viewers' attention and leave a lasting impact. The results speak for themselves, with campaigns seeing significant lifts in brand awareness, favorability, and purchase intent. How do you see emotional targeting shaping the future of CTV advertising? Share your thoughts below! ?? #CTVAdvertising #MarketingInnovation #AdTech #DigitalAdvertising #GenAI #StreamingMedia #MediaMarketing

Connected TV Advertising - Impactful & Sustainable?! *Wide Reach and Engagement: CTV allows advertisers to reach a broad audience, including cord-cutters and cord-nevers who do not watch traditional TV. This medium offers high engagement rates due to its immersive and on-demand viewing experience. *Targeted Advertising: CTV provides advanced targeting capabilities, enabling advertisers to deliver personalised ads based on user demographics, interests, and viewing behaviours. This precision leads to more effective and relevant ad campaigns. *Measurable Impact: With CTV, advertisers can access detailed analytics and insights into ad performance. Metrics such as view-through rates, completion rates, and audience engagement help in assessing the effectiveness of ad campaigns and optimising future strategies. *Cost-Effective: Compared to traditional TV advertising, CTV often offers a more cost-effective solution. Advertisers can control their budgets more efficiently, ensuring that every dollar spent is directed towards high-value impressions. *Enhanced Creativity: CTV supports various ad formats, including interactive and shoppable ads, which can enhance viewer engagement and drive direct actions using scan codes.This flexibility allows brands to create more compelling and interactive ad experiences. *Cross-Device Integration: CTV campaigns can be integrated with other digital marketing efforts programmatically, ensuring a cohesive and consistent brand message across multiple platforms and devices. *Growing Audience: The popularity of streaming services and smart TVs is rapidly increasing, making CTV a growing medium with expanding opportunities for advertisers to reach new and diverse audiences. #epitomeofbranding #CTV #Connectedtv #APAC #AdsolutMedia #GCPP #Programmatic #Playstream

Harnessing the Power of Connected TV (CTV) Advertising: Key Insights The landscape of advertising is evolving, with Connected TV (CTV) emerging as one of the fastest-growing channels in the US. Projected to grow by 18.8% to $28.75 billion in 2024, CTV offers unique advantages that traditional linear TV simply can't match. CTV advertising allows for precise audience segmentation, real-time analytics, and interactive capabilities, enhancing both targeting and engagement. As viewers spend more time on CTV—averaging 2 hours and 15 minutes daily in 2024—the opportunities for advertisers expand significantly. Partnerships between streaming services and retail media are providing more first-party data, refining audience targeting further. However, challenges such as fragmented measurement and standardization remain. Notably, leading platforms like Hulu, YouTube, and Amazon Prime Video continue to invest heavily in this space, drawing significant ad spend and setting the stage for future growth. How are you leveraging CTV in your marketing strategies? Let's share insights and drive innovation together in this dynamic landscape. #DigitalMarketing #CTV #AdvertisingTrends #MarketingInnovation (For an in-depth look into CTV advertising, check out the original article by EMARKETER [here](https://lnkd.in/gZiSXQMt