I am so encouraged see BRP working to revolutionize their product categories to Evs, for a post-carbon economy. Joining Swedish mfrs at the front of the pack. It is never easy to make such a bold breakthrough within a corporate culture. So there is a lot of innovation and innovators within BRP that won't make it to the podium, but have all contributed to this moment and this communications campaign. Kudos to the quiet ones making this possible. But now is when the resistance to innovation will multiply. Perhaps it will soon be time to reframe who the customer base is, that will bring such a product line to the mass adoption? Many in the existing customer base will shrug. Most will make fun. Others will criticize. Some will defect. Why invest so much money and effort into people who reside one culture to adopt a different one? Maybe BRP this is your moment to woo the over-my-dead-body customer (gas powered, that is) into the recreational vehicle space? Not just the laggards; the resistors. With regard to #DesignPlanning that would mean less Jason Bourne and something culturally more like Patagonia does. Not just in your background music, the 'adventure unlocked' theme, but start by reimagining all of the testosterone visible in the #IndustrialDesign language as well. People who love eco-tourism, enviro enthusiasts and 'silent sports' risk not seeing their identities reflected in this range of product forms, messages and symbolism.
Three randomly chosen employees embarked on a unique adventure as they hit the snowy trails on our electric snowmobiles for the first time in Mount Valin, Qc with Uncharted Society! It was an exhilarating experience watching everyone gear up, embrace the winter wonderland and conquer new challenges together. ?? #BRPHeartBeat #AdventureUnlocked #EV
