Michael Chiprich的动态

Discover who’s shaping the future of advertising in MediaRadar, Inc.'s latest blog, featuring key insights from our #FutureTitansofAdvertising report: https://hubs.la/Q02WyPR00 See how established Titans like Amazon and Verizon are flexing their budget muscles, while Future Titans like Temu and Adobe are shaking things up with innovative strategies. Plus, learn how Contenders like Eli Lilly and Company and lululemon are finding success in less crowded spaces—proving that bold innovation truly pays off. Who will rise to the top? Find out! #MediaRadar #AdvertisingIntelligence #MarketingIntelligence

Trust is everything in today’s media landscape. I like this chart because it shows just how much it varies across platforms, and that matters when it comes to where your brand shows up. High-trust platforms like Amazon or Netflix can boost your credibility, while lower-trust spaces might do the opposite. One of my favorite parts of the work I get to be a part of is ensuring media placements align with a brand’s values. Amplifying your message in places where it will be received with trust is a big piece of the work that goes into crafting holistic channel strategies. Where you place your media is a reflection of your brand. Choose wisely. #CommunicationStrategy #MediaPlanning

Heading out to Ad Week New York next week? Come join me and some of the industry's top advertising execs to not only understand why ad resonance matters more than ever but also how it can make your ad dollars work harder for you. Excited to hang with Josh Chasin Paloma Stephens Perry Essig Lianne Sheffy #MarketCast #AWNewYork24

BRTV: A STEP BEYOND CONVENTIONAL DRTV There’s an elegant solution to the CMO’s basic problem: “Build the brand while driving sales.” One proven solution is unique: Brand Response Television (BRTV). BRTV is the “sister” of conventional Direct Response Television (DRTV), but the distinctions are dramatic... BRTV DISTINCTIONS: BRTV aims to create a lasting brand image and foster a strong emotional connection, while also prompting an immediate response. DRTV focuses on driving immediate action, without a focus on the brand. BRTV is a hybrid model that leverages both art & science. The art part: BRTV is part brand storytelling, where the creative delivers a positive “feeling” about the brand...along with a compelling ROI-driven CTA offer. The best of both worlds. The science part: ?It’s in the BRTV media. Just as with DRTV, it’s a data junkie’s paradise. Everything is analyzed & measured. You know almost real time what works and what doesn’t. And when you add integrated Digital Brand Response to this model, the results can be exponential. There are only a handful of great Brand Response Agencies out there, including: Hawthorne Advertising, Rain and Feld Advertising. You might want to visit their websites and soak up their cool BRTV. Or, if conventional DRTV interests you, check out Script to Screen – one of the best. POV: ?BRTV can become a CMO’s secret weapon – a symbiotic ROI sales-driver and a powerful brand storytelling venue. #marketingcommunications #brandmanagement #cmonetwork?#brandresponse #performancemarketing #creativity #DRTV #creativedirection #brandstrategy #directresponse #forbescmonetwork

???For many in the advertising world, it was a busy week in NYC attending the upfronts – those annual rituals where major television networks unveil their upcoming programming lineup to advertisers and media buyers. I'm grateful for valuable partners at Netflix, Amazon, The Walt Disney Company, and NBCUniversal for taking time to spend with us to foster our relationships and talk big ideas! Jessica, Hilary, Hanna, Karen, wonderful talking shop with you all! Wondering what the upfronts are and why they're important? Check out my latest blog post about the historical roots and their evolving role in the digital age, upfronts play a crucial role in shaping the television landscape and advertising strategies. #Media #Advertising #Upfronts #Television #DigitalMedia #IndustryInsights #AdvertisingStrategies

??Gold View Consulting is thrilled to unveil our latest blog, bringing together the best of both worlds: linear TV and OTT advertising. ???? After diving deep into the realms of linear TV and OTT individually in our previous articles, we're now merging these powerhouse advertising channels to unlock even greater potential for brands. ? The seamless synergy between linear TV and OTT advertising ? Strategies for optimizing cross-channel campaigns ? Real-world examples of brands leveraging this integrated approach for success Dive into our blog to discover how the convergence of linear TV and OTT can revolutionize your marketing game. #Advertising #MarketingStrategy #LinearTV #OTTAdvertising #GoldViewConsulting #MarketingConsultant

Zach Reider, Supervisor, Media Planning, breaks down the strategic approach for GNC marketing this year and shares what gets the most return on ad spend. #ObsessOverResults #LiveEmpowered #EmpowerMedia #GNC #Media #Strategy

Dentsu is thrilled to be attending Advertising Week New York! Join us on Monday as we kick off the week with some of our greatest minds:? 10:10AM | Kevin Weigand Solutions, dentsu Media US will speak on maximizing performance outcomes in CTV. ?? 11:30AM |?Angela Johnson, our EVP, Global Client Lead, Solutions Partner & Integrated Client Development Officer, will discuss Subway's innovative marketing strategy with experts from GSTV and Subway. ?? 11:30AM | Kevin Weigand will unpack how to make data-driven decisions in addressable TV campaigns. ?? 2:50PM | Sarah Stringer, Global Chief of Innovation, dentsu and experts from LoopMe, Deutsch, and Mediaplus Group will dive into the importance of balancing performance-driven strategies with brand awareness initiatives. ??? 4:50PM | Join us to stay ahead of the curve as Leah Meranus discusses how the industry is evolving into a new era of video with a panel of agency leaders and TikTok.???

What should you plan first creative or media? ?? The age-old debate of whether creative planning and media should be united or remain separate silos will be forever discussed. Another cracking pod from The Media Leader UK where Olya Dyachuk (Heineken), Sebastien Bourne (HP) and Sally Weavers (Craft Media) debate this topic. My take is that in Today's ad landscape, planning in silo just doesn't work. You need creative and media to be in the same room and be in conversation, not just a quick teams call (obvs Comms Planning comes first). While most argue that a strong creative concept can guide the media strategy, the reality is that media insights are just as valuable in shaping the creative direction ... no doubt you've heard the saying "we don't have that ad format/size" Give it a listen! Thank me later. [Pic using DALL-E 3]

Having spent many years in broadcast media, I can tell you firsthand that the power of TV advertising shouldn't be underestimated! In this post, I'm diving deep into how TV continues to be a powerhouse for building strong brands. Its ability to grab attention, foster trust, and create emotional connections remains unmatched. Research by Peter Field in "Why TV is at the heart of effectiveness" highlights TV's enduring power for brand building, which goes beyond short-term sales. It's about reaching all potential customers, not just those ready to buy today. #marketing #advertising #television #WhyTVIsEffective