Merkle的动态

Are you aiming to become a Marketing Data Analyst or level up in data-driven marketing? ??? Jimmy Kim and Chase Dimond sir dropped an episode on Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained. The topics these experts discuss in this podcast are understanding data types like zero-party, first-party, and third-party data and the importance of data in marketing—the role of accurate data in improving personalization and driving better customer engagement. It also emphasizes consumer data privacy and adherence to regulations like GDPR and CCPA. Building trust through transparency is essential for the ethical use of data. This involves discussing the decline of third-party cookies and the increasing importance of privacy-first approaches. Furthermore, the podcast emphasizes how advancements in AI and machine learning can enhance data analysis. Subscribe the Send It podcast on YouTube to dive deep into marketing concepts. Link: https://lnkd.in/eeVHxaX9 #data #dataanalysis #marketinganalysis

Analytics is a huge priority for marketing and one that can be filled with confusing terminology. In OneMagnify's blog, we're defining four different types of analytics marketers should know.

Very Accurate! The worst part is, most marketing depts. in the end, end up paralyzed by the amount of data and end up in Sloth. :S

Unleashing the Power of?Data

A colleague sent me this spot-on cartoon about data-driven marketing (from Tom Fishburne Marketoonist). We are big fans of using data to drive marketing decisions (that it is our business, after all), but we also have witnessed examples of these "deadly sins" in this pursuit. We strive to really think critically about the business decision we are working to inform so we can hone in on what we really need to know to move the needle. Data without insight may be "nice to know" but data-driven insight is what's needed for true actionability.

???????? ???????? ???? ???????????? ???? ???????? ???? ??????—?????? ?????? ??????????????????? Marketers often say, ‘We don’t know why the campaign flopped.’ The truth? The data told you, and you ignored it. Data isn’t boring; it’s a treasure map. Here’s how to read it: ?????? ?????? ??????? Your creative might not resonate. ???????? ???????????? ????????? Your landing page isn’t meeting expectations. ?????????????????? ??????????? Pricing or shipping is scaring people off. AI tools like Google Analytics 4 and Looker Studio simplify this process, but only if you actually use them. Data-driven decisions aren’t optional—they’re the backbone of modern marketing. What’s the biggest “aha moment” data has ever given you? Share your experience!

I grappled with the ever-growing complexity of managing marketing campaigns across multiple platforms a few months ago. We all know that data is the backbone of everything we do—but do we understand how crucial it is to have a solid data standards strategy in place? After reading the latest “State of Marketing Data Standards in 2024” report, it became crystal clear to me. An astounding 86% of advertisers agree that having a data standards practice is critical to staying competitive, yet fewer than half feel confident about their practices. That struck a chord. Why? Because those missing standards aren't just holding back compliance or creativity—they’re potentially stifling growth and ROI. Imagine this: advertisers estimate a 33% increase in ROI with the right data standards. That’s a number that can’t be ignored. Privacy compliance, brand safety, and marketing performance all depend on it. And yet, many marketers, myself included, are still navigating these murky waters, especially when it comes to effectively tracking data across channels or understanding where AI-generated creative ends up. The more I think about it, the more I realize: that aligning with our agency partners and adopting cohesive data frameworks isn’t just a nice-to-have; it’s essential. The report highlighted that nearly 80% of us struggle with demonstrating ROI as data complexity increases, and let’s face it, no one wants to be in the group that fears losing their job over this. We can no longer afford fragmented approaches. It’s time to get our data practices to boost ROI safeguard our brands and deliver better results. The future of marketing is clear—strong, aligned data standards are the key to unlocking it. Let’s build that confidence together! #Marketing #DataStandards #AI #DataStrategy #BrandSafety #MarketingROI

As a financial advisor, how well have you mined your own data? I put pen to paper for WealthManagement.com and came up with Three Steps for Using Data and AI to Uncover Your Niche and Supercharge Your Marketing. Check. It. Out.

???????????????????? ?????? ???????????? ???? ???????? ?????????? ???????????????? ???????????? (?????? ???????? ???????????? ???? ??????) If you work in digital marketing, you've likely heard the term “identity graph” or “ID graph” being tossed around in conversations about data or identity. However, the technology is often under-explained or glossed over as it’s generally not consumer facing. This is unfortunate, as identity graphs are foundational to most (if not all) audience and personalisation use cases. To help, we’ve written this guide to bring together what we believe are the most important concepts, all in one place. We cover what identity graphs are, how they’re built, how they enable marketing use cases, where they show up in mar/adtech systems, what the “graph” in identity graph stands for, and the role of graph databases. We also lean heavily on visuals and diagrams to help illustrate these concepts. For those who watched our Identity Graph overview, think of this as a long-form written version of that video with some small updates. ?? Guide: https://lnkd.in/gsDpar5U ?? Original video: https://lnkd.in/gDKG_Yfr

?? The Modern Marketing Stack: From Emerging Trend to New Normal Snowflake’s latest Modern Marketing Data Stack report explores how leading organizations are leveraging data to transform their marketing strategies. ?? In a landscape of 14,000+ vendors, the report highlights 89 that are truly shaping the future of marketing. ?? At Hakkoda, we help our clients turn data into actionable insights, enabling faster execution, better customer engagement, and stronger results. From composable CDPs to leveraging AI for data democratization, we’ve got you covered. Ready to supercharge your next campaign? Dive in with Lee Hammond to learn how to streamline and centralize your marketing operations. ?? ?? Explore the guide here: https://lnkd.in/gv-6gKFq #MarTech #DataDrivenMarketing #Snowflake #MarketingInnovation #GenerativeAI #PrivacyFirstMarketing https://lnkd.in/gv-6gKFq