?? ???? ???????? ?????????????????? ???????????????? ?????? ?????? ?????? ?????????? ??????????????? In today’s competitive landscape, delivering a great product or service isn’t enough. The real battle lies in creating experiences that stick in your customers' minds. ?? Here’s the reality: Your customers might not remember every detail of their interaction with your brand. What they will remember are the emotional highs and how the journey ended. ?? ?????? ???????? ??????????: Too many businesses focus on “averaging out” experiences rather than crafting standout moments. This results in: Forgettable touchpoints. Neutral or even negative emotions at the end. Missed opportunities to build loyalty and delight customers. ?? ?????? ????????????????? ?????? ????????-?????? ????????. This psychological principle tells us that people judge experiences based on their most intense moments (peaks) and the way they end. ?? ???????? ?????????????? ???? ???? ??????????????: They craft a peak moment by greeting passengers with a beautiful in-flight welcome video that showcases Finnish culture, soothing visuals, and uplifting music. They ensure a memorable ending by playing a heartfelt thank-you video before landing, leaving passengers feeling valued and appreciated. The Result? Passengers don’t just remember flying; they remember how they felt throughout the journey. ?? ?????? ?????? ?????? ?????????? ????????? 1?? Identify where you can create an emotional “peak moment” in your customer journey (e.g., onboarding, product delivery). 2?? Ensure your journey ends with gratitude and positivity (e.g., thank-you notes, loyalty rewards, personalized messages). 3?? Minimize friction so the highs and the ending aren’t overshadowed by negative moments. ?? Over to you: What’s one way you could use the Peak-End Rule to make your customer experiences unforgettable? Share your thoughts below! ?? #CustomerExperience #UXDesign #UserJourney #PeakEndRule #BrandingStrategy #MemorableExperiences #CustomerDelight #PsychologyInUX #BusinessGrowth #CustomerRetention #EmotionalDesign #CXStrategy #CustomerEngagement #DesignThinking #HumanCenteredDesign #Memorres #ADecadeWithMemorres #DigitalHappinessPartners #Australia #Ireland #Finland #India
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???Designing Human Experiences: The Power of Positive Moments??? When crafting customer experiences, it’s critical to focus on the emotional journey. The key is to ensure that: ??Moments of Truth?deliver consistently?positive emotional intensity?throughout the journey. ? The?end of the experience?leaves a strong, positive impression to ensure the overall perception of the experience is favorable. ???Why It Matters: People remember experiences based on the peak emotional moments and how they end. A single negative peak or a poor ending can overshadow all the good moments. ???Pro Tip: Design every touchpoint with intention—identify your “moments of truth” and elevate them into positive, memorable highlights. And always end on a high note! #CustomerExperience #HumanCenteredDesign #JourneyMapping #CXStrategy #EmotionalDesign
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Where are my product design people at? United Airlines ?? User Experience Matters: Even in the Small Details ?? Ever found yourself frustrated with a simple interface that just doesn’t work the way it should? Take this embedded remote control as an example. While it’s meant to offer convenience, it’s actually an exercise in frustration for users. ?? What’s Wrong? ? Unintuitive button layout. ? Poor labeling and design hierarchy. ? Lack of tactile feedback, making it difficult to use without constantly looking down. As product creators, we know that a seamless user experience isn’t just a “nice-to-have”… it’s critical to user satisfaction and brand loyalty. Even something as small as a remote control can make or break the user’s perception of a brand. ?? How can this be improved? ? Redesign for better button placement. ? Add clear icons or text to enhance usability. ? Incorporate haptic feedback for a more intuitive experience. It’s a reminder that every touchpoint matters, even the ones we might overlook. Curious to hear how others in product design and development approach solving these types of problems! #UserExperience #ProductDesign #UXDesign #UIUX #DesignThinking #CustomerExperience #ProductManagement #HumanCenteredDesign #HCI #InteractionDesign #technology #innovation #management
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Building great products goes beyond features—it’s about designing memorable experiences that resonate with people. ?? At Reflect, Qais from our Product Team is passionate about delivering more than just a service; he focuses on creating exceptional customer experiences that reflect our commitment to innovation and user-centric design. Every step we take begins and ends with the customer in mind.? In today’s fast-paced world, it’s the human touch that distinguishes innovation from functionality. We believe that the real magic lies in how a product makes people feel. How are you ensuring your customers are at the heart of your product journey? ??? We’d love to hear your thoughts in the comments! ? #CustomerExperience #ProductInnovation #InnovationWithHeart #Meet_The_Team #Reflect
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?? Cheers to 20 Years of Innovation, Impact, and Incredible Moments! ?? Yesterday marked a truly special milestone for us at Interact—20 years of transforming customer and user experiences! From our roots in market research to leading the way in CX and UX innovation, it’s been an unforgettable journey filled with collaboration, growth, and game-changing solutions. ?? Some highlights for 20 Years ?? ?? Thousands of insights delivered to help businesses thrive ?? Endless partnerships that grew into friendships ?? Countless customer journeys mapped to perfection ?? Innovation, learning, and pushing boundaries every step of the way ?? Empowering businesses with actionable strategies that drive measurable success To everyone who has been part of our journey—our clients, partners, and phenomenal team—thank you for your trust, support, and inspiration. Here’s to continuing to elevate experiences, challenge norms, and make magic happen in the years to come! #Interact20 #CXandUXLeadership #ThankYou
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?? Great experiences drive great products. ?? Steve Jobs once said: "Start with the customer experience and work backwards to the technology." When designing products or services, it's critical to focus on what really matters: the experience you're delivering to your customers. Technology is simply a tool to enhance that experience, not the starting point. ?? Our takeaway: Put the customer first at every step of the process. Create products that solve real pain points. Use technology to enhance experiences, not define them. We're committed to designing digital experiences that put the user first, and ensuring that the technology behind them serves the purpose of delighting and engaging your audience. Watch the full recording of Steve Jobs here: https://lnkd.in/gT97ijbG #CustomerExperience #SteveJobs #UserFirstDesign #DigitalInnovation #HelloDigital #UXDesign #CustomerJourney #TechnologyWithPurpose
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Real-Life Success: Design Thinking vs. Strategic Design Coca-Cola: ?? Share a Coke: This campaign leveraged design thinking by personalizing bottles with names, fostering emotional connections and increasing customer engagement. ?? One-brand-strategy: This strategic design approach unified all variants with the iconic red logo, strengthening global identity, streamlining messaging, and boosting cross-product marketing. Apple: ?? Intuitive interface: This approach applied design thinking to the iPhone by prototyping, testing the touch interface, and simplifying UX for an intuitive, seamless experience. ?? Product ecosystem: This Ecosystem Strategy uses seamless design integration across devices and services, driving retention, brand loyalty, and customer lifetime value. Airbnb: ?? Trusted service: This design thinking approach built trust through reviews, seamless booking, and intuitive features, enhancing the host and guest experience. ?? Brand experience: Airbnb Experiences used strategic design to expand beyond stays, offering local activities that enhanced travel immersion and unlocked new revenue streams. #strategicdesign #designthinking #innovation #growth #strategy #experience #branding #creativestrategy
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Services we offer: Delivering consistent design across touchpoints plays a significant role in delivering delightful customer experiences. To improve digital experiences, companies need experts who know their audiences well. At Sigmaways, our design thinkers believe in leveraging simplified designs to deliver delightful experiences, finding a balance between function and usability. #design #marketing #technology
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Explore Transformative Innovation: Embrace Human-Centered Design for Seamless User Experiences. Discover how empathy drives transformative solutions in this video by Dr. Jagrrit ? Dive Deeper: Explore Our Insightful Article https://lnkd.in/gk-Rj6wF ? #humancentereddesign #designthinking #userexperience #Innovation #xenonstack
Human-Centered Design
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Innovation Comes with Practicality: Creating Crazy User Experiences and Product Quality Discover how innovation goes hand in hand with practicality, creating a balance of crazy user experiences and top-notch product quality. Learn from real-life examples and find out how to evaluate which platforms are best suited for your business. #InnovationPracticality #UserExperience #ProductQuality #PlatformEvaluation #BusinessGrowth #DigitalStrategy #InnovationInspiration #CrazyUserExperiences #TopNotchQuality #RealLifeExamples
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For years I've wondered by CX teams rarely leverage the same principles that the best product teams have used to create some of the most amazing product experiences on the planet. As we move into a future dominated by digital-first customer experiences powered by AI, this is a bigger gap than ever. The best product teams have long utilized design-thinking, UX research, and agile development to achieve amazing results. Yet, in many CX teams, this expertise is largely missing. To really excel in the next evolution of CX, we need to start adopting the same design and product principles that have driven success in the tech and product worlds. This means thinking more holistically about the customer journey, leveraging data and experimentation with more rigor, embracing UX/CX research and design principles, and even staffing CX teams with product managers, designers, and engineers. It’s time to bridge the gap between CX and product design, bringing the best practices from both worlds together to create exceptional, future-ready customer experiences. #CustomerExperience #DigitalTransformation #DesignThinking #CXInnovation #ProductDesign
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