Meet The People的动态

Need something to read whilst you take 5 this week…. our latest updates around Travel & Tourism, Health & Beauty, Luxury & Lifestyle, B2B and Charities & Social Impact have just landed. If you’d like to receive a copy, shout. #ooh #travel #tourism #health #beauty #luxury #lifestyle #business #finance #charities #socialimpact #ooh #dooh

An interesting survey from UK Charity the Women’s Sport Trust (WST)?suggests 80% of brands are likely to sponsor women’s sport in the next three years. That’s not a surprise when 86% of the current partners surveyed stated their partnership has either met or exceeded their expected return on investment. The research, which was carried out by consultancy firm Onside, revealed that three quarters of sponsors used their partnership to showcase their support of the community or to deliver social responsibility. While 68% aimed to change or reinforce their brand image, and 56% targeted brand awareness. But it is clear that sports clubs do need to up their game if we want to continue to drive further investment. A worrying 29% of sponsors are not sure of the most effective activations for women’s sports and 21% are unsure about how to engage with fans. Undoubtedly, corporate marketing teams now view women’s sport as a great opportunity to achieve their company’s goals – but there is a caveat with clubs needing to invest in servicing more effectively to provide a mutual benefit for both parties. It does beg the question, how often do you see partner activations that are uniquely designed for women’s sports? If you‘ve seen any that captured your attention - please add them in the comments! Link to the report: https://lnkd.in/grbBbBMz #womeninsport #sportsindustry

The Hellmann's-Grealish 'mayo case' - a perfect strategy anyway, even if you don't see it - Scrolling through my feed, I've seen countless posts making fun of Hellmann's, following the exclusion of Grealish from the Euro 2024 England line-up. It may seem a huge strategy mistake but... From my perspective, they executed their plan superbly, better than most sponsors. Their successful moves? - Signing a partnership as Official Partner of UEFA Euro 2024. A smart strategy to connect with fans across various markets. - Signing some footballers as testimonial. To create more engagement through promotions and activations: a face is more relatable. - Selecting 5 football stars from 5 different nations. Not just Jack Grealish (UK) but Joshua Kimmich (Germany), Federico Chiesa (Italy), David Villa (Spain), Petr Cech (Czech Republic). Different nations to please different fans and markets. - Creation of limited edition bottles. To maximise the partnership's potential. Consumers are likely to prefer these over the standard edition. Then a tv advert that paints the picture of the perfect football watch party - a backyard BBQ with friends. The only mistake? Unilever UK choosing Grealish as their brand ambassador. A 50/50 chance, someone says. Too risky, say others. I don't know.?Easy to judge now. There are many factors to consider when selecting an ambassador, and I'm sure that he ticked many boxes. This unfortunate events can happen. They are human after all, they can get injured, sick, or not selected for big events... So what now? Unilever is a huge company with big agencies and budgets. They will bounce back and, if Grealish is up for it, they will adapt their campaign. Him watching the matches from home with a group of fans enjoying a BBQ...his fav burger and the perfect mayo, always with him ?? I would stand by him. He's a great footballer and a strong ambassador. And sometimes you're no picked, footballers included. What's your take? ------ P.S Unilever is official sponsor of Euro 2024 with many brands in nutrition and personal care. Not just Hellmann’s but Knorr, Dove and Rexona/Sure.

?? "I feel so alive . This proves I'm not dead” ?? “I feel like a kid again and have refreshed energy” ?? “This is so cool” Highlights of attendee feedback received for our recent commission for a Global Insurance company. The assignment? Flip the annual agenda on its head and mark their 10 year anniversary for their 160 strong international audience. The solution? A collaborative art activity anchoring the moment in time. Initially, the attendees, experienced ? Resistance ? Doubt “Art in the afternoon?” But… With unwavering faith, my client and I knew it would work and.. What transpired was a moment in time which: ?? United ?? Energised ?? Remained imprinted in hearts and mind AND Contributed to the local community through our collaboration with non-profit ArtReach This doesn’t happen by chance. It happens by design and unwavering vision. ? It’s the alchemy of trusted teamwork and deep rooted related relationships, built, deepened and expanded over time, to co-create and deliver an impactful experience. There's so much to say about this event and a full case study will follow. For the moment, I will let the feedback and video speak for itself and thank: ?? Our client for trusting us. I really do not take it for granted. ?? Art Reach for their collaboration. ?? Mara Bernabei for leading and bringing the experience to life. You are all incredible ?? The Wentworth Collective Ltd team for being the driving force behind the operation Before I sign off... If you're on the fence... thinking about creating a transformative experience for your team, pushing your attendees out of their comfort zone, Wishing to create an experience that pushes boundaries... in the words of Nike Just do it! Be brave Take a risk It pays off #events #designthinking #globalconcept #leadershipevents

“This doesn’t happen by chance. “It happens by design and unwavering vision.” Lisa is one of a half dozen people I spend two hours with once a month. We’re peers from very different worlds who offer inspiration and ideas to each other. It’s amongst the best two hours at work every month. Even on the holidays. She is an event magician, creating extraordinary experiences without the participants picking up on any of the complexity it takes to make incredible things happen (that’s the magic trick). She makes complex feel ludicrously simple. Every word in that line I quoted matters. “This doesn’t happen by chance. “It happens by design and unwavering vision.” Knowledge of how to design this stuff, actually having a vision, and then sticking with it. There are so many places on the road where the amateurs give up or get it wrong. If you’re a leader you need to have that singular vision and the knowledge of and trust in your skills and team to keep going. That’s being a pro. Many folk aspire to being pro. Not everyone manages to focus enough to be pro every day. Fog to Focus will help you go pro on focus. Sign up before we close applications. The easiest $340 you’ve ever spent to gain focus like you’ve never had it. https://lnkd.in/dMuxWtN2

As I’m still on the job hunt I’d thought do a bit of a series, no not a Tim Naki blackjack series (IYKYK) but a series of thoughts on some of my sponsorship observations across sports and events. Hoping they spark some conversations, some ideas or just putting a different lens on events. First up Rugby League! State of Origin to be precise, as game one is 9 days away. Origin is considered to be a battlefield of athletes. However it’s not just athletes going to battle, it’s more than just mate vs mate, state vs state. It’s the battle of brands, battle of big corporates! It’s brand vs brand, corporate vs corporate! One thing that really stood out to me in 2023 were the brand sponsors who are competitors choosing to be on & in the same platform. I get it, massive audience numbers (TV, digital, social), massive ?? on your brand. But wondering if others see this as well? It’s also teams vs governing body doing battle too! Some might say an example of a FOMO sponsorship sales strategy ??♂? Check out some examples below ?? Looking forward to seeing how 2024 plays out in the brand vs brand, State of Origin vs State of Brands Australia Bank (FOJ QLD) vs Westpac (FOJ NSW & Match Ball) - Banking category XXXX (QLD) vs Tooheys (NSW) - Beer category Shell V Power (QLD) vs Ampol the series partner - Petrol category McDonalds (NSW & QLD) vs KFC (Grass Signage) - Fast Food category Telstra (Grass signage) vs Hostplus (QLD) - Telco category. #sponsorship #brandvsbrand #stateoforigin #partnership

?? The Benefits & Risks of Partnering with Non-Profits in Sports ?? Partnerships between teams, leagues, and non-profit organizations (NPOs) have become a powerful marketing strategy. But what are the real benefits and risks? ?? Benefits: - Brand Image Boost: Teams partnering with social movements report a 15-20% increase in brand sentiment (NielsenIQ, 2023). Think about the NBA's alignment with racial equality movements. Positive brand associations drive fan engagement and loyalty. - Broader Audience Reach: NPOs often connect with underserved or untapped communities. In 2022, the National Football League (NFL)'s partnership with non-profits contributed to a 7% increase in millennial and Gen Z fanbases, with digital engagements climbing by 12% (STATISTA). - Sponsorship Longevity: Sponsors want to align with socially conscious teams. Research from Deloitte shows that socially driven sponsorships lead to deals lasting 3x longer than traditional partnerships. ?? Risks: - Brand Misalignment: Missteps can damage reputation. The backlash following the 2020 Olympics' controversial social stances led to a 13% drop in sponsor appeal (Forbes). Ensuring alignment between the organization and the movement is critical to avoid alienating fans. - Revenue Trade-Offs: Non-profits typically operate with limited financial resources. While social equity and goodwill grow, direct ROI might suffer in the short term, as profit-driven KPIs like ticket sales and merchandising take a hit. For instance, FIFA's collaboration with human rights groups saw short-term sponsorship revenue dip 5% (SBJ). - Partnering with NPOs is a balancing act of values and economics. Done right, it enhances brand perception and opens new revenue streams. But one misstep can be costly. Your take? ?? I’d love to hear your thoughts on the delicate balance of values and business. How will this shape the future of sports sponsorship? ————————————————————— P.S.: Need expert sports marketing and partnership solutions for your own business? Let's get chatting in my DMs. ————————————————————— #SportsBusiness #SportsAnalytics #SponsorshipTrends #FanEngagement #SportMarketing

Community engagement requires intentional interactions between communities and brand decision makers. Emphasis on the lived experience of community members taking a front seat and local knowledges inflecting decision-making processes, challenges a top-down approach to brand decision making. - - - - #food #sports #ecommerce #growth #lifestyle #beverage #latinamerica #communities #culture #REDCON1

This Makar Sankranti, let's elevate your brand to new heights! ?? Just like a kite that soars in the sky, our strategies will help your business stand out and achieve success. Wishing you a festival filled with creativity, joy, and success. ???? . . #MakarSankranti #BrandElevator #DigitalMarketing #CreativityMatters #Brandigee #MarketingStrategies #FestiveVibes #KiteFestival

Up next, Large Format Retail Association (LFRA) Forum attendees are hearing from Alison Covington AM, Founder and Managing Director of Good360 Australia and David Walker, Board Director at Good360 Australia. Good360 Australia connect vulnerable Australians in need with brand-new, unsold and excess goods destined for waste. The LFRA are proud to announce that we are partnering with Good360 as we amp up sustainability efforts. We were honoured to hear from Ms Covington and Mr Walker who shared with members the impact Good360 has had. Their work is more important now more than ever as financial stresses have increased. Ms Covington and Mr Walker shared that with the cost of living soaring, people are going without essentials such as furnishings, education and clothing. In 2023, Good360’s support reached record levels, with everyday Aussies needing support to access essential items. We are looking forward to working with Good360 to be part of the sustainable solution for excess stock and product created by the industry - a normal part of business that can now contribute to the greater good. #LFRA #LargeFormatRetail #WAForum #Good360Australia #sustainability #ESG #retail