ClearEdge的动态

What is your content marketing strategy? Do you have one? Are you posting on your social channels? Writing blog posts? Running webinars? Making a podcast? Are these tactics connected? If you answered “I don’t have one.” and “No.” to my first two questions. And you answered “Yes.” to any of the other questions — you’re spending valuable time and resources in an uncoordinated and disconnected way. Don’t worry. You can build a coordinated and connected content plan. First, decide who your target audience is. They should be based on your ideal customer profile (ICP). Then, determine where you can find them online. Do they listen to podcasts? Are they technical and read long-form articles or white papers? Finally, figure out what they want to learn more about. Add real value for them by creating content that is relevant and useful to the challenges they’re facing or questions they have. Once you have all of that, create a calendar of content and a work -back plan to produce and distribute it. Include the channels, the themes of the content, the assets you’ll need and give yourself the time (and identify the resources) to produce that content. Spend time understanding your channel choices and the best-performing content on those channels. Imitation is the greatest form of flattery — copy what works and tailor your content to each channel you use. And don’t try to do everything all at once. Have a testing plan that lets you try out content and channel pairs to figure out what works for your business, product or brand. The hardest part: don’t give up too quickly. Stay at it consistently for at least a full quarter. Nothing worthwhile can be accomplished quickly and easily. This is true for content marketing too. Now go make something great for your audience! And drop a link to it in the comments so I can like, subscribe and share it. #content #contentmarkeitng #socialmedia #social #podcast #blog #webinar #whitepaper #writing #production

What exactly is "content?" Content is the information and experiences we share with our audience online. It can include any of the following: Blog Posts Social Media Posts Videos Podcasts Infographics E-books and Whitepapers Case Studies Email Newsletters Webinars and Online Courses User-Generated Content The goal is to provide value to the audience, building trust and authority, which can lead to increased customer engagement and conversions. The key to success involves having a strategy and being consistent... and I'd like to help you go through the whole planning process in my live Content Marketing Workshop series. We start next week! Learn more & register at MegBrunson.com/workshop ID: Live content marketing workshop series. For coaches, consultants, and service providers who are ready to publish quality content via blog, podcast, or video. Meg is smiling and wearing a Liberal AF tank top with her hot pink hair pinned to one side. MegBrunson.com/workshop #Marketing #SocialMediaMarketing #EthicalMarketing #InclusiveMarketing #AccessibleMarketing

One idea can be turned into 7 pieces of content ?? If you have an idea for a post, find a way to stretch it into 3 by using different formats. Use a content matrix to turn those posts into other types of content, like newsletters, blogs or podcast episodes. If it’s a deep enough idea, you can even create a downloadable PDF around it. Are you stretching your content enough? Stay tuned for more recruitment marketing & content creation tips ?? #Content #Marketing #Tips

Is your content just sitting there collecting dust? These are the EXACT 3 content assets I look at with new clients. Read on to learn what content you should be repurposing ASAP for maximum results. Many business founders are sitting on content goldmines without even realizing it. That’s because they’re not approaching content marketing with a “distribution-first” mindset. They create the most amazing, valuable content, share it once, and call it a day. Sure it might get some results... But then it just sits there collecting dust. Whether it’s a blog post, podcast episode, eBook, or anything else… Big mistake. (I actually think regardless of the content type, you can ALWAYS share it more than once. Of course, just not the same post word-for-word. But that’s another topic.) Now, what are the best content assets for content repurposing? Let’s take a look: 1. Case studies. My personal favorite. Great way to instantly generate leads without much effort. Right now, you can go back to your website, look at the case studies page, and: - Repurpose full case study into carousel - Create 3-5 different one-off posts with main insights and what you learned - Create “hand-raiser” testimonial posts with a strong CTA 2. Personal stories What makes you different from everyone else? Your story is your greatest asset. Because you can use this to come across as more relatable, approachable, an expert, or anything else. Even if this has NOTHING to do with your business accomplishments. People love to work with people they like and get along with. So, be sure to repurpose your stories into one-off posts. Highlighting what you learned, personal values, and a soft CTA at the end. 3. Podcasts I’ve written a post about how you can get a month’s worth of content with just 4 podcast episodes. Basically, here’s what you can do: - Repurpose full podcast story into an article - Repurpose that into an email newsletter and then LinkedIn carousel - Repurpose into 5-7 different one-off text posts (focus on what the guest shared, what you learned, and other unique insights) Some other ideal content assets for repurposing include webinars, testimonials, blog posts, eBooks, giveaways, and more. What are you doing to breathe life into old content?

Content creation is time-consuming and expensive. ?? The secret is to repurpose your content. ?? One blog post can be: - A podcast episode - An infographic - A social media post - An email blast - A video script This saves time and helps you reach different audiences who may prefer different mediums. The best part? You've already done the hard part of creating the content. Now, just break it down into smaller pieces suitable for each platform. Don't let your content go to waste. Repurpose it and make your content work harder for you. ??

Planning Content is awesome, but Reviewing content is key Lots of businesses focus on making marketing content plans, but forget to check in later. This "Reviewing loop" is how we learn and improve! Why Reviewing matters? ? Learn from mistakes:? We all mess up! Reviewing helps us see what didn't work and do better next time. ?See what your audience likes:? Reviewing shows what connects with your customers. Make content they love! ?? ?Find what works for YOU:? Not all goals are the same! Reviewing helps you see what's moving the needle for your business. PS: Check out the Girls in Marketing podcast featuring Grace Andrews - Brain of Flight Studio #Marketingtips #ContentMarketing

?? People are more than just numbers.??? When you’re creating content, your audience will connect with you based off of your kindness and authenticity. If you are not authentic, people will see through you. If you aren’t kind or empathetic, people won’t want to connect with you or work with you. To have copywriting that excels, you have to build relationships. Want to learn more about creating great copywriting? Connect with Leanne Kinde and/or listen to Episode 10 of the Choose to Live, Love & Grow Podcast ?? . What have you learned about how to create great copywriting and content? #mindset #podcast #copywriting P.S. Reposting ? this enters you in my April giveaway ??

Got an awesome piece of content that you feel could be a bit more useful? Or are you looking to create content that you can use in more than one way? Blog posts are great for providing a lot of information on a particular topic and boosting your organic website traffic, but did you know they can often be repurposed to use on different platforms? For example, one blog post on a topic of value could be converted into: 1. A series of social media posts, highlighting individual points/sub heads. 2. An infographic, such as a graph, flowchart or info sheet. 3. A video or videos, or short podcasts. 4. An ebook, if you want to go into even more detail. If you have different audiences spread over different platforms, such as social media and newsletter subscribers, this is a great way to reach all of them with the same information. Some of these can even be used as ‘opt-in’ freebies, to boost your email list or followers. Just keep in mind that you may need to use different language for different audiences, and possibly different keywords as well! Need a hand repurposing your blog content? Get in touch and let’s talk about how I can help. #repurposeoldcontent #socialmediamarketing #contentmarketing #freelancewriter #blogposts Photo by Cytonn Photography on Unsplash

There's a difference between repurposing and reposting content. ?? Many people THINK they're repurposing when they're actually just taking the same piece of content - and slapping it onto a new platform. There's nothing wrong with a repost once and a while. But in my mind, this is an oversimplification of the repurposing process. To me, repurposing means transforming your content! This could look like: ???? Finding a fresh angle to cover the idea from ???? Changing the medium (for example, from video content to written) ???? Changing content from long-form to short-form (distilling complex ideas into shorter micro-clips or social posts, for example) ???? Changing the style (for example, maybe on LinkedIn you post a podcast clip, but for Instagram, you strip the audio and pair it with aesthetic video footage) Tune into my podcast with Content Queen Mariah to learn more about how to incorporate repurposing into your content marketing strategy. Link is in the comments ???? Did you know about the difference between repurposing and reposting? Let me know! #contentrepurposing #contentdistribution #contentmarketing

Are You Throwing Away Your Best Content by Not Repurposing It? Did you know repurposing content can massively extend your reach? Imagine turning a detailed blog post into bite-sized infographics for Instagram or an engaging video for YouTube. Let's talk about some excellent repurposed formats: ? Blog Post ?? Podcast Episode? ? Webinar ?? YouTube Video Series? ? Social Media Post ?? Email Newsletter Why let your hard work go to waste when you can make it shine on multiple platforms? Ready to make your content work harder for you? Curious about how to start? At Content Euphoria, we specialize in transforming your content into multiple engaging formats that captivate and convert. Ready to see your content shine across all platforms? Reach out to Content Euphoria today, and let's repurpose your way to success! #ContentMarketing #SocialMediaStrategy #ContentRepurposing #ContentEuphoria #MakingDifferenceWithSundeep