Medsider的动态

I’m often asked what it takes to be a successful solopreneur if you want to assist companies on go to market strategies, or with enhanced market brand awareness and penetration. In this weeks’ Marney’s Minutes I discuss why you should have both sales and marketing experience to successfully build that niche and properly assist your clients. https://lnkd.in/eXZ99EMy I also share a little about my personal experience going from surgical device sales (5.5 years), into medical education, training, and then marketing (4.5 years).?This experience enabled me to move to into running national strategy and business development programs for a multibillion-dollar company, and to now consulting for Private Equity and Venture Capital backed companies in the musculoskeletal space. #SalesAdvice #MarketingTips #GoToMarketStrategy #Solopreneur #StrategicInitiatives #CareerAdvice #Entrepreneurism #MarneyReid #HowToStartABusiness

Acquiring clients in the medtech industry is a unique challenge. As an industry known for being conservative and lagging in digital transformation, I've encountered two major hurdles: The clash between our innovative startup culture and the slow, cautious nature of large corporates. My own journey from being a tech enthusiast to learning the ropes of sales. Understanding what digital transformation truly means for the medtech industry has been a steep learning curve. And the sales aspect? That’s also been a whole new ball game for me. Over the past 5 years as the founder of Liftric, here are some key insights I've gathered on closing deals in this industry: > Encourage clients to come to you. Engaging on platforms like LinkedIn and creating valuable content can draw them in. I get high-quality leads and interesting contacts which are valuable for our company! > Clients who invest from the start are more motivated. Always attach a price to your product or service, even if it’s just a trial. For example, initially, we didn’t charge potential clients to try our app, but now we do. > Create a sense of scarcity. This can generate interest and urgency around your product or service. > Networking at events and meetings in the real world is essential for us to develop partnerships with (new) clients. For example, we went to Medica at the beginning of the year and built a base for 2 potential partnerships (which is a lot for us!). Navigating the medtech landscape isn’t easy, but with persistence and a strategic approach, we’re making significant strides. What learnings would you add? #MedTech #Innovation #Startup

The Journey from Med Tech to a $7-Figure Side Business: A Blueprint for Lifestyle Design Entrepreneurs. That's the journey Eric I Anderson and I embarked on, and today, I want to share with you how we turned our side project into a $7 figure business, while keeping our day jobs. Recognizing the Gap Our journey began in the medical sales arena, where we quickly realized the significant challenge of engaging with busy doctors. Traditional methods were losing their effectiveness, and we saw an opportunity for innovation. That's when Medical Sales Rx, and Virtual Sales Rx, were born - online communities designed to bridge the gap between traditional med tech sales outreach and scaling sales. Building Block by Block We started with the end in mind. Our goal was to create scalable, engaging platforms that provided real value to med tech sales professionals. This meant carefully crafting each module to guide our users towards achieving mastery in using personalized videos to differentiate, build trust, and scale sales. Engaging Through Innovation We didn't just want to provide information; we aimed to transform how med tech professionals became virtual and time-shifted. Each course was designed to be interactive, with real-world assignments that encouraged application over mere consumption. By integrating Q&A sections, mock examples, and actionable assignments, we created a phone app learning experience that was both engaging and effective. Know Your Customer At first, our aim was to assist medical technology sales leaders in boosting engagement with busy doctors, but the launch was unsuccessful. Over four years, we received fewer than four inquiries or responses to our outreach efforts. So, we pivoted and focused on the thousands of front-line sales reps frustrated with the poor results of traditional sales prospecting. We've trained 10x thousands of sales pros tired of business as usual. 5. Expanding the Vision As our platforms grew, so did our vision. We're now on the verge of launching the Lifestyle Entrepreneur Fellowship Program, an initiative that will bring together like-minded individuals in person to share, learn, and grow together as lifestyle design entrepreneurs. Feel free to reach out if you're interested in learning more about our journey, our platforms, or the Lifestyle Entrepreneur Fellowship Program. Here's to creating a life by design, not by default.

?? ???????????????????????? ???????????? ?????????????????? ?????? ???????????????????? ?????????????? ???????????? ??????????-?????? Navigating the medical technology landscape is challenging, with an estimated 80-90% failure rate for start-ups. At GrowthMedics, we co-invest in innovative MedTech companies, helping them secure successful market introductions and accelerate sales growth through our proven go-to-market strategy in European and Middle Eastern healthcare markets. Lets connect at Medica if you are an innovatie medical device start-up to discuss the possiblities. Book a meeting with us here: https://lnkd.in/dteg2b6e ?? We empower MedTech pioneers to minimize risk and costs while rapidly entering over 60+ healthcare markets. By leveraging our extensive network of distributors, healthcare professionals, and OEMs, we ensure your innovation reaches the right hands. ?????? ?????????????? ???????? ???????????????????????? ?????? ???????? ???????????? ????????????????????????? ? Risk-Sharing Approach: We invest alongside you, sharing the cost and risk, and are fully committed to your success across 60+ healthcare markets. ? Localized Sales Expertise: Our multilingual, dedicated sales team operates on your behalf, overcoming barriers related to language, time zones, and local relationships. This expertise streamlines market entry and accelerates sales. ? Proven Track Record: With hundreds of successful partnerships and millions in revenue generated, our network includes 10,000+ distributors, Key Opinion Leaders (KOLs), OEMs, and healthcare facilities globally. By partnering with GrowthMedics, you won’t just enter new international markets—you’ll demonstrate scalability, attracting new investments and enhancing your enterprise value for acquisitions or exit strategies. ?? ?????????????? ???? ????????????: Read how we helped a Canadian MedTech start-up expand into Europe through our distribution network and partnerships with leading hospitals. https://buff.ly/3ryzOTE ?? ?????????? ???? ????????? Book a meeting with our team to learn more about how we can help you scale globally. https://buff.ly/3XnxmuA

Here's the Second of 3 posts on the 3 types of product-market fit. Pain Killer (AKA Hair on Fire); Relief (AKA Hard Facts); Belief (AKA Future Vision). Relief (Which is similar to what Sequoia Arc calls Hard Facts) – the pain has existed for so long without a solution that customers have stopped looking for a cure, signals are not common because everyone has learned to live with the problem, but there is an understanding that the problem exists and people work around or through it. Relief is a higher resistance to adoption than Pain Killer, it's higher on our resistance scale in the ValRes framework, but it is still interesting none-the-less. Sequoia Arc argue the need to maximise value (i.e. customer ROI) and reduce friction to adoption in order to bring about success. Customers will need education around the solution to this long standing problem with thought leadership at conferences and communications from trusted industry partners. BUT.... (and this is where things differ from Sequoia) there is a need to not only educate customers that there is a potential cure, but also to identify and intercept the signals that customers then produce when they start to research their problem and seek out competitive offers. Credit: This is a Sean McPheat thing, from his book eselling way back in 2012, and it aged really well! "The show up and throw up era of sales is dead" was a great line. Educating the customer *and* intercepting the resulting research cycle are two separate needs to sustained success. Oddly, a new competitor in the space is really helpful and can increase adoption. A company that captures the signals from customers and funnels them into it's sales cycle with reduce their cost of customer acquisition, increase adoption and out-compete new entrants. #startups #vc #marketing #venture

Skin-Bone-Heart A couple years back, I attended a webinar hosted by #HippoVideo, (I’m a user and fan of the platform, but I digress…), because Legendary Sales Trainer @Shari_Levitin was the guest speaker. I didn’t know much about Shari prior to the webinar, but I’d heard good things and wanted to see what she had to offer. While the webinar was very ‘video for sales’ focused, at one point Shari talked about her “Skin-Bone-Heart” questioning methodology, and I immediately recognized that she was on to something here. To be clear, this methodology is not the first I’ve come across to guide salespeople to ask questions that really get to the heart of the matter, meaning the emotional decisions that drive people to buy, but I think that it might be the best named one, and more importantly the most relatable to non-sales people. Following the webinar, I started sharing this with the startup founders I mentor via #startups.com, and it really seemed to click. The gist of Skin-Bone-Heart is: Skin Questions: They reveal the customer’s current situation or the status quo. Skin level information is easily answered and is readily available on company websites and social networks. Bone Questions: These uncover problems and they are a follow-up to your skin questions. Bone questions act as a bridge to the more powerful Third Level or HEART questions. Heart Questions: These reveal the core motivator or what Shari calls the customer’s “Dominant Buying Motive.” Are your sales people asking questions that get to the heart of your prospects & customers problems? For more detail or to dig deeper into this, check out Shari’s website and the Skin-Bone-Heart blog post, which has some good examples of each of the three types of questions: https://lnkd.in/gnhpqXq7 #LinkedIn #Questions #FaultLineSales

Exciting Partnership Announcement: akody x Trailblaza! We’re thrilled to share that?akody?is partnering with?Trailblaza?to bring founders a game-changing opportunity. Several of my successful founders are already benefiting from Trailblaza’s expertise, and now it’s your turn. Trailblaza was co-founded by a serial entrepreneur and investor who’s raised over ￡50m, alongside the expert trusted by Google and PwC to build and train their growth teams. As a founder, knowing where you need support can be a challenge. That’s why we’ve teamed up to offer?diagnostic toolsthat will help you pinpoint where to accelerate your knowledge and grow a stronger business, faster. Growth Diagnostic:?Dive into your sales strategy, process, pipeline, and team to assess your growth potential. If there’s one thing worth investing in, it’s sales – because without solid numbers, you can’t raise funds, pay your team, or sleep soundly at night. Fundraise Assessment:?Identify gaps in your fundraising approach, from pitch strength to financial and legal readiness, plus the credibility of your team. Perfect for first-time fundraisers, this diagnostic helps you understand where to focus to increase your chances of success. Head over to?www.trailblaza.co.uk?to learn more.?akody clients and contacts can get a special half-price discount?on the assessments – that’s just?￡49?instead of?￡99, including a detailed 16-page report for each. ???Leave your name in the comments, and I’ll send you the discount code?to take advantage of this exclusive offer! #Founders #StartupLife #BusinessGrowth #Fundraising #SalesStrategy #BusinessDevelopment #ScaleUp #InvestorReady #EarlyStageStartups #BusinessSuccess #GrowthHacking #StartupFunding #SmallBusiness

We just raised $11M in seed But that’s not the whole story Here’s why what we’re building matters. We’ve all heard the dreaded ‘your network is your net worth’ but how does one actually mobilise this network? And more importantly how does one do this in the context of enterprise sales? Hot startups and top businesses, for years, have been leveraging their network and that of their investors & advisors to open doors. The opportunities that come with these connections are invaluable, in a lot of cases, even make or break the deal. Even if such an expansive network is available at your disposal today, the action steps to leverage these connections are often times unclear and sometimes, even unknown. Vieu solves for this at scale. Not only do we map out paths to entry right into your target account but also provide strategic priorities to covert faster. A game changer. This round is led by Trilogy Equity Partners, joined by Vela Partners, Incubate Fund and an incredible roster of 44 of some of the most prominent tech founders, CEOs, and sales leaders! Excited to be a part of a driven team that’s solving for this problem statement Samir Simon Sunil Gurupandian Ashwin Bhavik Ethan

Excited to share that Vieu has successfully closed an $11M Seed round! Vieu's AI-powered knowledge graph revolutionizes enterprise sales by mining 40+ data sources to reveal deep social connections and actionable insights. Our platform enables sales teams to make warm, targeted approaches, dramatically improving connection rates and productivity while eliminating the need for cold calls and spam. With AI getting embedded everywhere and technologies like Apple intelligence's email summarization becoming default soon, it's almost guaranteed that buyers will never open cold call emails again. Vieu's approach couldn't be more timely or necessary. Personally, It's been incredibly rewarding to build this technology from the ground up. But what truly drives us is the impact we're making. Hearing customers like Auxia's CEO praise not just our results, but also our UI, validates the countless hours we've poured into crafting an intuitive, powerful platform. As we continue our journey, I'm filled with gratitude for our team's hard work and our customers' trust. We're just getting started, and the future looks brighter than ever. Here's to the next chapter! ?? Samir Manjure Simon Skaria Ethan S. Sunil Neurgaonkar

Are you solving current or future customer pain? There's a really easy way to confirm... Current pain: - Impacts KPIs for this year in customer's business - Aligns with a top 3 strategic focus - Gets significantly worse without taking action now Future pain: - Does not impact KPIs this year - Not aligned with a core strategic focus - Don't start to feel the pain until further down the road It's easy to convince yourself that everyone needs your solution now. But when you're early stage and refining your ICP, you can develop a false sense of the market opportunity. If it turns out you're solving a future pain, that's OK. It just means you still need to find the value prop that addresses current pain for your ICP. Otherwise you'll be pushing a boulder uphill trying to get prospects to move quickly on buying your solution. #startups #sales #growthinflection