mediathand的动态

● ● ●??The shortest path isn’t always the fastest.?Just like we can’t change the laws of physics, there’s no easy shortcut to creating a top-quality media experience. ● ● ●?? So, why do standard media solutions, which seem like the fastest way to market, often end up costing more, becoming more complicated, and resulting in an overly standardized and boring media experience?? ??????The truth is, outdated, one-size-fits-all broadcast and streaming technologies are shaping today’s media experiences instead of focusing on what audiences really need. That’s why most platforms look and feel the same and lack excitement.???????? Isn’t this why we often end up with a “good enough” user experience that makes us ask,?Is this really the best we can do?? ???A truly unique media experience should always focus on your audience’s needs, influencing everything from design to features and technology. While AI can help improve these processes, it can’t fix deeper technical problems on its own. ???#ATSC #ATSC3 #Broadcast #Broadcasting #ConsumerCentric #CTV #digitaltv #DVB #FAST #iptv #media #mediaexperience #mediadistribution #mediapersonalisation #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #SmartTV #smpte #SoftwareDefinedMedia #Streaming #StreamingMedia #StreamingVideo #Television #video #videostreaming

?? 1 ... ２... Two second deterministic latency streaming. #Secure,?#internet #transport at #scale for your #TV #channels or #video #feeds in a professional #MPEG2TS format with #deterministic #latency?starting from?#two #seconds. Faster than #satellite and cheaper than #special #networks.?Standard technologies,?minimal #CAPEX.?Want to try it out? https://lnkd.in/dv4rNJCA

Next-Level MPEG-2 TS Delivery, Simplified ? Broadcasters have traditionally relied on satellites and special networks to deliver professional linear channels and video feeds to professional partners. Today,?only a handful of channels,?like sports and news,?really need this pricy and fiddly "sugar coating." The remaining 99% of channels and video feeds will do just fine with less. Instead,?broadcasters need more nimble and affordable options to control their costs and make MPEG-2 TS delivery more profitable in a disrupted content and media market in flux. With more broadcasters moving to the cloud,?cloud providers,?internet infrastructure,?and content delivery networks (CDNs) are adapting to meet their specific need for broadcast capabilities. Developing a solution that differentiates from existing,?well-established methods by simplifying operations and reducing the cost of professional MPEG-2 TS distribution is challenging.?However,?with secure,?resilient modern technology featuring standardized and deterministic low-latency streaming (Apple LL-HLS),?along with a cloud-agnostic and CDN-agnostic delivery method,?it's definitely achievable and worth it. Interested?? ??DIY??Just go for it!?We've shown it can be done. ???Need a carrier-grade service with up to 99.999% uptime guarantee? We've got you covered. ??Looking for something in between??We can customize a plan. ??Need a hand??We're happy to guide you. ??Just want us to handle everything??We've got your back. ???Questions or do you have any wild ideas? Let's chat!?We love pushing boundaries. ???#Ad #Advertising #ATSC #ATSC3 #Broadcast #Broadcasting #cabletv #CloudStitch #CTV #CTVAdvertising #CTVWars #ConnectedHome #Disruption #DVB #Innovation #ISP #IPTV #FAST #LLHLS #LowLatencyHLS #media #mediadistribution #mediatech #MPEG2 #MPEG2TS #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #SMPTE #Streaming #Streamingmedia #Television #TV #TVChannel #TVAdvertising #video

The Viewer Access Satellite Television (VAST) service, an initiative by the Australian government, continues to deliver essential digital TV (DTV) access to remote communities across the country. Designed for areas lacking reliable terrestrial signals, VAST provides free-to-air channels, ensuring even the most isolated regions remain connected to news, entertainment, and sports. Read more: https://bit.ly/3OS05EE #MagnaSystems #SatelliteTelevision&RadioAustralia #digitalTV #DTV #free-to-air #AppearTV #HD #broadcasting #broadcast

A digital-first approach promises opportunities to expand reach and enhance engagement. However, it's important to ensure this transformation doesn't widen the digital divide. Key strategies to address the potential digital divide include accessible designs and necessary infrastructure, such as Broadcast-Enabled Streaming TV (BEST). BEST "Virtual channels offer a hybrid approach that merges the familiar experience of traditional broadcast with the flexibility and accessibility of digital platforms." This innovative solution enables digital content to reach a wider audience, particularly those loyal to traditional TV channels. By doing so, broadcasters can innovate without compromising the reach and trust they've built over decades. https://lnkd.in/geEDx4Xe

???????? ?????? ???????? ?????? ?????????????? ?????? ?????????? ???????????????? ???????????? ???????? ?????? ?????? ????????????... ???? ??????????????’?? ?????????? ???????? ?????????? ???? ?????????????? ????????????? A really good read from TVREV that resonates well with my perspectives on the future of Pay TV and OTA TV.? The Comcast cable dump can provide station groups with more content that some people will love. However, station groups still struggle to make their content more conveniently accessible to a larger audience on more screens OTA, ATSC 3.0 or not, and to gain control over more intelligent monetization options than what traditional STBs and CTVs can offer.?More intelligent access to first party data, and data aggregation, on all media screens in a household can enable a new unprecedented monetisation opportunity and personalized media experience. TVREV: “One possible outcome I keep turning to, given the expected outlook of the Trump Restoration FCC, is that these networks may be attractive targets for the larger local station groups, for licensing and even, ultimately, to see if Comcast would want to sell it off. Follow me on this. The local stations live in fear, nay, abject terror, that at some point soon the Big Four will decide it no longer makes financial sense for them to create separate slates of programming for broadcast TV and relegate broadcast to back-up status, showing day-old episodes of their streaming shows while creating something akin to a prime-time line-up on streaming. Which, of course, would make local broadcast fairly obsolete.” Read the whole Alan Wolk perspective here: https://lnkd.in/dv2wkVW8 More inspiration on ATSC 1.0 and ATSC 3.0 here: https://lnkd.in/dX5xxzVe ???#ATSC #ATSC3 #Broadcast #Broadcast2040+ #Broadcasting #CTV #digitaltv #DVB #DTT #DVBT #DVBT2 #FAST #iptv #ISDBT #media #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #Ofcom #OTT #PayTV #SmartTV #smpte #Streaming #StreamingMedia #StreamingVideo #TV #TV30 #Television #video #videostreaming

#GSMAIntelligence #fixedbroadband #payTV #streaming - With 2025 around the corner, we are pleased to announce that our spotlight (short report) highlighting 5 trends for fixed and pay TV markets in 2025 has just been published! Throughout 2024, we have analysed important developments and innovation spanning all areas of the telecoms industry and wider digital ecosystem. How will the industry evolve in 2025? Which trends will continue to run their course? Which trends will take a new direction? And which will enter the fray for the first time? One of the trends is that we expect more partnerships between providers of OTT video services and players in verticals other than telecoms, notably retail and utilities. Clients for GSMA Intelligence's Fixed, TV and Convergence research module can access this short report to see the other trends and their implications at: https://lnkd.in/dAeE3RhS (Image courtesy of Vecteezy)

New Device Tech May Not Save Broadcast TV After All - Part 2 With consumers increasingly opting to assemble their own TV setups with a variety of streaming products and hardware, and also gravitating away from high-cost TV products, broadcast TV has never had a better opportunity for growth. The coinciding arrival of ATSC 3.0 tech, the stage was set for broadcast to return to relevance like never before. But technical and logistical challenges have hindered the resurgence of over-the-air TV. Varying reception and antenna quality mean that consumers can’t always get reliable video from the channels they want to watch, and compatibility and encryption issues with new ATSC 3.0 signals have made the improvements of “Next-Gen TV” a sort of vaporware from the consumer perspective. Broadcasters themselves also continue to prefer cable TV relationships and the reliable retransmission fee revenue they receive, rather than encouraging their own audience to tune in via antenna. These missed opportunities may mean that over-the-air TV remains a niche option rather than a central piece of future TV setups. Or is a OmniChannel Industry Solution which seamlessly merges OTA and OTT in a integrated UI on all devices the answer? Giving Broadcasters revenue from all sides, hummmm. #NextGenStreaming #FreeCast #YouBundle #NoMoreAppDiving https://lnkd.in/eNV6SfBc

Changes in viewer preferences are inevitable, prompting a shift towards smart TV dominance and reshaping the landscape of content consumption. But with live sports, popular award shows, and continued interest in news in an election year, viewing live linear television remains resilient. ?? #SmartTvs #Cable

?? Streaming has quickly become a big part of how we watch TV. Curious about what's changed? Our video lays it all out simply and clearly. ? ?? Here's a Sneak Peek of What Awaits You: ? The Surge in CTV Adoption: Discover the driving force behind the staggering number of U.S. households embracing connected TV devices. ?? ? The Billion-Dollar Wave: Uncover the astronomical figures advertisers are betting on CTV platforms in 2024. ?? ? A Revolution in Viewer Satisfaction: Dive into how technology is reshaping our content discovery and making binge-watching irresistibly satisfying. ?? ? The Cultural Shift: Explore how CTV is not just changing the way we watch TV, but how it's transforming the very essence of entertainment culture. ?? ?? Why Tune In? This isn't just about the stats or the tech advancements; it's about understanding the future of entertainment as it unfolds. ?? Dive into the interesting facts that are reshaping the TV habits with Ada to learn the numbers behind the TV revolution. And if you are looking for more information, check out our blog posts that explains in detail the Rise of CTV and Decline of TV Advertising: https://lnkd.in/gZQn8Bfk #CTVAdvertising #CTV #Data #Technology?