Great perspective from our CEO Jeff Larson that you cannot just rely on AI for media planning. AI has definitely positively impacted how we plan and optimize campaigns, but without the human strategists who understand the needs of the client, AI cannot stand alone. This isnt just relevant for media agencies, but for brands and businesses alike.
"The media landscape is evolving, but one thing remains constant: the need for expert media planning." Check out our CEO Jeff Larson's latest op-ed in MediaPost, where he shares why the best future isn’t AI vs. people, but AI AND people. In a world where AI-powered tools from Google, Meta, and others can optimize campaigns in seconds, true strategic media planning still requires human insight. At Mediassociates, we embrace AI to enhance—not replace—our ability to craft omnichannel strategies that drive real business impact. Read it here: https://lnkd.in/eXj55nFc #MediaStrategy #AIinMarketing #MediaPlanning #AdTech #Mediassociates"
