Mediaplus UK的动态

Advertiser spending on digital video is expected to grow 16% to $63 billion in 2024, according to the IAB. The figures include connected TV, which exceeded $20 billion in ad spending for the first time in 2023. CTV is expected to grow 12% to $22.7 billion. Social video is expected to grow 20% year over year to $23.4 billion in advertising revenue. #CTV #video #socialvideo #onlinevideo #videoadvertising https://lnkd.in/eg5_TT5y

How has the political season impacted your marketing strategies? For CTV, we’ve seen less of an impact than we anticipated. Shockingly, non-swing states have experienced a 2.5% reduction—yes, reduction—in CPM compared to 2023. This creates a great opportunity for brands to reach their audiences more efficiently, even as political spending surges in other regions. https://lnkd.in/gHsdvuAA Chris Wood MarTech Keynes Digital #CTV #ConnectedTV #STV #StreamingTV #Advertising #MarketingTrends #PoliticalAdSpend

Should brands increase / decrease CTV spend during the political season? Keynes Digital is steadfast on audience first...once we have identified the ideal audience, we are then maniacal on efficiency of spend. So our clients remain status quo or have increased spend...because they know we spend their budgets wisely. Be in the know! Keynes Digital #ctvexperts #performancectv

Step right up to the wildest ride in the advertising park: the chaotic, head-spinning world of Connected TV (CTV) advertising. Here, you’re not just playing a game of strategic placement; you’re wrestling with a many-headed beast in an industry that loves complexity almost as much as it loves new acronyms. Navigate the treacherous twists of Supply Path Optimization (SPO), where even the savviest media buyer can end up feeling like they’re trying to herd cats… in zero gravity. Get the inside scoop from Brick(Chung Jung) Liao Liao at 91APP, who’s cutting through the ad tech jungle with a machete of data-driven insights. Think you know how to avoid the pitfalls of Header Bidding (even though technically it doesn't exist in CTV) and the sneaky cost inflations by middlemen? Also, Stephen Sumner lays it out with unvarnished clarity for advertisers caught in their own costly loop. Read on to arm yourself with the strategies you need, because in the frenetic circus of CTV advertising, the clowns may just be running the show. Join us, and let’s decode the madness together. You might even find it’s a riot! https://lnkd.in/gGSgMt93

On CTV Advertising: "The biggest concern is transparency (39%) in terms of when and when their ads are running, followed by fragmentation of too many providers (also 39%), and frequency of managing ads on platforms (37%).? Other issues include “inconsistent” measurement of CTV (33%) and inconsistent media post-reporting of multiple buys (32%), as well as managing difficult ad buys to achieve reach and frequency goals (29%)."

The shift to digital advertising continues to gain momentum, with a significant portion of ad dollars being reallocated from traditional channels to connected TV. This trend is driven by the growing demand for targeted and measurable advertising, and CTV's ability to deliver on both fronts. As the ad landscape evolves, marketers must assess their budgets and prioritize investments in CTV to stay ahead of the competition. #AdSpend #Demand #CTV

Anthony Katsur is spot on in likening CTV advertising to a sugar-crazed toddler—brimming with potential, yet without clear direction. It’s the "final frontier" for advertising, and much like space, it's vast and uncharted, leaving advertisers struggling to navigate. The issue boils down to the lack of consensus around creative formats and technical standards. From "pause ads" to "squeeze downs," there's little clarity on what these ad types are supposed to look like or how to execute them effectively. This lack of standardization is one of the biggest roadblocks in fully harnessing the power of CTV. Learn from Anthony here: https://lnkd.in/gwMjWJyV A big thank you to Origin, the brilliant sponsor of this series, for powering us through with your cutting-edge innovation and unwavering support. You’re not just keeping the lights on—you’re helping us blaze new trails in the ad tech, media and marketing world. We couldn’t do this without your partnership, and we’re beyond excited for what’s next. Here’s to continuing to break barriers and shake things up, together! Fred Godfrey

Two of the biggest opportunities we see in CTV advertising have to do with attention. In this case we aren't talking about eyeballs watching the ads. But rather the time spent by whoever is setting up and optimizing campaigns. If you are interested in making sure your ads aren't leading to decreased purchase intent (thanks to customers seeing your ad too many times) or are spending the right amount to get in front of your customers at the right time, get in touch!

CTV is still one of the fastest-growing channels in #advertising. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and #CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV: https://lnkd.in/e6Zz-HNs --- ?? Stay on top of the biggest trends in #marketing, #advertising, and #media with EMARKETER Daily: https://lnkd.in/eJSnDuRW

The power of local TV advertising is set to soar in 2024. With non-cyclical advertising revenues experiencing a robust growth of +9.1% in Q4 2023, the highest in nearly two years, the stage is set for continued expansion. Magna predicts a remarkable spike of 26% in local TV/video ad sales, catapulting to $23 billion this year. This surge, fueled by the upcoming election cycle, underscores the enduring influence of local TV in engaging audiences and driving results. Learn more: https://lnkd.in/dY_k-C-H #localtv #tvadvertising