Pitch Perfect Protected Property ? Here’s a dilemma – for many, a query – and for many more besides, particularly those in senior positions, a legal concern, writes our CEO, and legal whiz, tessa laws. When it comes to winning tenders, and for big ones this is even more prevalent, #creative agencies tend to bring out the big guns. Their top creatives put their heads together to devise the most striking, memorable and creative ideas they can, to meet the brief and win the business. But when they’re going big, not home, there’s one thing they often forget to consider: How do creative agencies protect their million-dollar ideas, or is there always an inherent risk when pitching that the recipient will nick them? Firstly - and maybe obviously - ensure any work created is original. If not, the chances are it won't qualify for copyright protection automatically in the UK. If it is original, as we'd hope, make sure it is the author's own intellectual creation, regarding which the author has free creative choice - by the way, newspaper headlines have been upheld as being protected literary works. Additionally important is to ensure that the creator is identifiable. Know who they are. Finally, and an even more vital point in the case of a pitch, make sure the company pitching owns the rights created by the author. So if copyright arises automatically - as is common in literary and artistic works - this means that any third party running off with the original ideas could be in (big) trouble for copyright theft, or (if the lines are more blurred), for failing to identify and credit the original creator. Here are a few tips: 1. Make sure that any documents clearly state that the contents are owned by the agency 2. Make sure the creator is employed by, or has waived all rights in the works created in favour of the agency 3. Make sure the work is original When it comes to pitching, an art form in itself, it's only natural to want to show the best and brightest ideas in your arsenal. But from a legal standpoint, it isn't worth losing ownership of your creativity. They say imitation is flattery; but pinching someone's idea (and with it, their hard work, time and effort) without giving them a penny, is cheap. #advertising #marketing #creativity #IP #intellectualproperty #copyright #creativeindustries
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How To Make A strong Intellectual Property Portfolio I want to highlight a favourite author who has a strong IP portfolio. Back in 1999 Joanne Rowling or someone acting on her behalf secured the pen name J K Rowling as a word-mark. She had an agent looking for publishing deals for her. For authors of today this may not be the case, so it's vital to get support with the publishing contract from someone who understands intellectual proeprty and copyrights in particular. Depending on the individual publishing deal, authors may retain the copyright, however the right to print and get translations licenced may very well be the rights the publisher holds on to. There can be absolutely no doubt that copyright is what underpins J K Rowlings wealth and rightly so. She has had the courage to license quite a few rights to others, such as the right to create films and merchandise. As long as there's a market for her creations a lot of income will flow from those licensing agreements wich has enabled the growth of her generous author empire. She is thus enabled to do philantropic work. You may not think that you will be as successful as J K Rowling, however you do actually have to assume it, and you do have also to assume that whenever you expand into a new territory, that is going to be successful too and thus take matters very seriously and protect your creations accordingly. That way you gain author status and can properly build the legacy you wish to leave behind. This applies to not only authors, it applies to coaches, speakers, therapists, changemakers and influencers alike. J K Rowling is just an example of how well it can go. You were put on this earth to make a difference with your knowledge and expertise, so take it seriously and protect it too. It's the right thing to do! So in order for you to create a strong intellectual property portfolio it's vital to have more than one type of IP. Copyrights, trademarks and licensing agreements all go hand in hand to form a strong portfolio. (This isn't an exhaustive list, there are other types of IP that can work with the above mentioned). I am put on this earth to help protect your trademark and copyright, so reach out to me and let's get started on building your IP legacy portfolio today! #intellectualpropertyportfolio #business #trademark #success
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???????????? ???????? ????????. ????'?? ???????????????? ?? ?????? ?????????????? ?????? ???? ?????? ???????????? ???????????????? ???????? ???????????????? ?????? ?????????????? ???????????????????? ???? ????????. In recent weeks, we've observed several cases where businesses have been watermarking or branding copyright-protected images, or removing branding through cropping. While sharing images on social media may seem straightforward, the rules around copyright and intellectual property (IP) are not. ?????? ?????????????? ???? ?????????????????? ?????? ???? Copyright and intellectual property laws are designed to protect the rights of creators. When you use an image that you don’t own or don’t have permission to use, you are infringing on these rights. This can lead to legal action, fines, and damage to your brand's reputation. Some people argue, "It's only an issue if reported," which, while technically true, is a risky mindset. All it takes is one report to cause significant problems for your business. For example, a single complaint can lead to a lawsuit, potentially costing thousands in legal fees and settlements, not to mention the negative publicity. ?????????? ???????????????? ???? ???????????????? ???????????? When you add your logo or brand watermark to an image, you are claiming it as your own. If the image is not original or properly licensed, this can be seen as a blatant infringement. To avoid these issues: ?? Use Stock Images: Purchase images from reputable stock image websites that provide proper licencing. Websites like Shutterstock, Adobe Stock, and Getty Images are good options. ?? Create Original Content: Invest in creating your own images. This not only avoids copyright issues but also ensures your visuals are unique to your brand. ?? Check Licences: If you use images from Creative Commons or similar sources, always check the licence terms. Some images may require attribution, while others may not be used for commercial purposes. If you're not sure what rights you have to an image DON'T USE IT! Instead find and alternative or make one. This is not just a legal issue but and ethical one, as this practice infringes on the rights of some amazing, creative minds who deserve recognition for their work. #IP #copyright #socialmedia #design #creative #mindset #ethics
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I almost got into trouble with the law for doing Marketing?? I wrote a copy that broke the law in terms of technicality, and after the regular vetting process, we all (without legal counsel) gave a nod to the copy and posted it across socials. Thankfully, someone with legal professional counsel saw the copy and promptly alerted me to take it down! Social media is indispensable for brands and marketing build, but with the ease that comes with sharing contents comes complex legal challenges particularly regarding copyright law. Understanding these issues is important for social media managers, and even businesses to avoif intellectual property theft and possible legal pitfalls. Copyright law grants creators exclusive rights to their original works, including reproduction, distribution, display, performance, and any other derivative of the work. Plus it covers text, images, videos, music, and software. Remember that one time Don Draper had to hire the grossly under qualified ads guy cos he mistakenly used an idea that came from another of his work. Yup! That’s exactly how Coyright law work (in some ways) In a world filled with convenience and easy access to plentiful content, it’s easy to infringe. So how do we avoid that? 1. Create Original Content: Whenever possible, create and share your own content to reduce infringement risks. 2. Seek Permission: Obtain explicit permission from copyright holders before using their content and preferably notify people about the owner of the content. 3. Use Copyright-Free Resources: Source public domain or royalty-free sources like Pixabay, Unsplash, and Creative Commons. I’m sure social media platforms are doing a good job at keeping infringements at bay but laws can be difficult and different. That’s why I am teaching a course on SOCIAL MEDIA MANAGEMENT to train people on everything about Social media management including the legal framework for content management and creation. 1 on 1 classes over 2/3 weeks to build you up on social media management to scale up maximally! Till the next one; I am Olokede Winner and it would be nice to connect with you! #CopyrightLaw #SocialMedia #DigitalEthics #ContentCreation #LegalInsights by
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?????????????????????????? ????????-??????-???????? ???????????????????? Writers, artists, and creators of all kinds, listen up! Work-for-hire agreements are a common part of commissioned projects, but understanding their implications can be tricky. Let's break it down further: ?????? ??????????????????: ?????????????????? ????????????????: In a work-for-hire agreement, the client becomes the legal owner of the copyright to the work you create. This includes things like paintings, articles, screenplay, etc. ???????????? ??????????????: The client has the unrestricted right to use, modify, and distribute the work in any way they see fit. This could be using it for marketing materials, selling it as a product, or even altering it beyond recognition. ?????????????? ???????????? ?????? ??????: Without retaining copyright, you typically can't include the work in your portfolio, use it for personal projects, or profit from it in the future. ?????? ???????? ??????????????: ???????????? ???????????? Losing control of your work can limit how you showcase your skills and build your reputation. ???????????? ????????????????: If the work has commercial potential, a work-for-hire agreement could prevent you from earning royalties or licensing the work yourself. ???????????????????? ???????? ??????????????????: ?????? ?????? ???? ??????????????????????: Before signing any agreement, discuss copyright ownership with the client. Can you retain rights for personal use, non-commercial projects, or future exhibitions (for artists)? ?????????????? ???? ??????: Get a clear and detailed definition of the work and its deliverables in the contract. This avoids disputes about ownership later if the client requests additional materials beyond the initial scope. ?????????????????????? ????????????????????: If copyright is important, explore a contract with a copyright transfer clause tied to payment. This allows you to retain ownership until the client fulfills their financial obligations. ????????????????: Work-for-hire agreements can be useful for specific project needs, but being informed protects your creative control and opens doors for future opportunities. Share your experiences with work-for-hire agreements in the comments. Have you encountered any challenges? What tips would you add for fellow creators? #LawgicalMedia #Copyright #WorkforHire #ContentCreation #Agreements #contract #IP
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Using random images from Google is a dangerous practice. Many business owners don't realise they're risking legal troubles. Copyright infringement is a serious issue. Even small businesses can face hefty penalties. The consequences of using unlicensed images are severe. The "free" image you grabbed could cost thousands in legal fees ?? Professional photographers and agencies actively track their work online. Simply finding an image through Google doesn't make it free to use. Attribution isn't enough - proper licensing is essential. The risks are significant: - Legal action from copyright holders - Forced website content removal - Damage to business reputation - Unexpected financial penalties There are better alternatives ??: - Creating original visual content - Licensed stock photo websites - Hiring professional photographers - Using genuinely free image resources Don't compromise your business with unauthorised images. The short-term convenience isn't worth the potential consequences ?? Protect your business by using properly licensed images. Invest in legal visual content for peace of mind ?? #contentmarketing #digitalmarketing #business #websitecontent #copyright #marketing #smallbusiness #webdesign #socialmedia #contentcreation #PerthBusiness #PerthSmallBusiness
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Did you know that you automatically own the copyright to any original written content you create for your business? ?? I thought I'd mention it as today is World Intellectual Property Day and copyright is part of your intellectual property (IP). It's a day to celebrate and raise awareness of intellectual property - which includes patents, copyright and trademarks. Organised by the World Intellectual Property Organization – WIPO, this year's theme is 'building our common future with innovation and creativity.' IP is important to you as a business owner. Find out what it means for you via Intellectual Property Office UK. ??? From a writing perspective, in the UK, there's no need to register your copyright for your content, but do use the ? copyright symbol with your name and year on your website and other content you publish. ??? When I write original content or copy for you, technically I own the copyright but in my contracts, I assign that to you on completion of the project and once you've paid me! ??? Oh and copyright and copywriting are two different things! Copyright is part of IP, copywriting is the process of actually writing copy and content! Happy World IP Day! #WorldIPDay #copyright #copywriting
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When it comes to figuring out who owns the rights to creative work in contracts, Here’s a friendly universal guide that will help you????: ??Copyright 101: Basically, copyright means the creator gets to call the shots on their original work. Unless something else is agreed upon, the creator owns it. ??For Employees: If you’re working for someone else, typically anything you create on the job belongs to your employer. This is usually mentioned in your job contract. ??Independent Contractors: If you’re freelancing, you usually keep the rights to your work unless your contract says you’re giving them up. Make sure that’s clear! ??Assigning Rights: Contracts should clearly state whether you’re giving up ownership (assigning rights) or just letting someone use your work (licensing it). It’s best to put this in writing to avoid confusion. ??Moral Rights: Some countries protect creators' moral rights, which means you can’t fully give up certain rights over how your work is used, even if you transfer ownership. ??Collaboration: If you’re collaborating with others, make sure to spell out who owns what. It helps avoid misunderstandings later. ??How Long Does It Last?: Your contract should also cover how long the copyright lasts and what happens if either party wants to end the agreement. ?? Disputes Resolution: Including a plan for resolving disagreements over ownership cannot be underestimated. The reason not farfetched, it saves everyone a lot of headaches down the line. ??Laws : Remember, copyright laws differ from country to country, so check the local rules when writing contracts. ??Documentation: The clearer you are about who owns what and what everyone’s rights are, the smoother things will go. It’s advisable that the terms of ownership be documented ab initio I hope this helps. Happy new month! _________________________ #pearlbaker #attorney #copyright #ownership #contractualrelationships
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What is intellectual property and copyrights, how do you inherently own the script that you write or the content you create? This article explains it all. https://lnkd.in/e9K79ips #medialaw #copyright #intellectualproperty #contentcreators #scripts
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It can be expensive to underestimate the value of knowing the legalities of image use—it's not just a skill, but a crucial piece of knowledge every content creator or manager should possess. I found an excellent resource on the topic that will help you ensure your digital content isn’t at risk of a hefty fine. #ContentCreation #ImageUse https://lnkd.in/eP-s5gAa
The Essential Guide To Using Images Legally Online
searchenginejournal.com
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Not all content is created equal.... . Before you repost, remix, or repurpose that "public" content, pause. . Not everything you see online is up for grabs. . In this video, I debunk three widespread copyright myths that could land you in hot water – even if you're not making a profit from it. . Plus, a "bonus myth" that might just change how you view content sharing forever. . Curious? . There's more where that came from. . Stay ahead in the ever-evolving landscape of thought leadership and intellectual property with our upcoming session: . "The AI Factor: Amplifying Thought Leadership with Intellectual Property." . ??? Thursday, April 18, 2024 ? 9:15 AM PST | 12:15 PM EST ?? LinkedIn Audio Event . Unlock the details here: https://lnkd.in/guF4w4bD . Don't let myths dictate your digital footprint. Let's explore together. . #ForTheCulture #IAmWhatATrademarkAttorneyLooksLike #Trademarks #Copyrights #LicensesForSocialImpact #LetsPlayBig #SocialImpact #Blessed ————— If you're interested in scaling your brand through trademark, copyright, or licensing, let's work together: https://lnkd.in/gmAZtvSp ————— To Join Our Free Founders Community for Social Impact, Click Here: https://fftc.substack.com/
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