MediaFast的动态

For B2B Marketers personalizing by Job Function in the subject line is a no-brainer.

?? Strengthening your B2B brand isn't just about having a strong product; it’s about building powerful, trustworthy relationships. One of the most underutilized strategies? Employee advocacy on LinkedIn. ?? When your team shares content, insights, and company milestones on their personal profiles, it significantly amplifies your brand's reach and credibility. Here’s a quick guide to harness this potential: 1. Engage Your Team: Encourage your employees to actively share company updates, industry news, and thought leadership articles. 2. Provide Value: Supply them with meaningful content that resonates with your target audience. 3. Acknowledge Contributions: Recognize and reward employees who are active advocates. It fosters a culture of enthusiasm and collaboration. 4. Training & Guidelines: Provide training sessions and a clear set of guidelines to ensure consistent and professional representation. By transforming your team into brand ambassadors, you create a ripple effect that strengthens your brand's authority and expands your reach exponentially. ?? #EmployeeAdvocacy #B2BMarketing #LinkedInGrowth #BrandBuilding #ProfessionalNetworking ??

Today’s demand for talent makes finding the right candidate who is a fit for the position and the company, similar to looking for a needle in a haystack. But what if we approached employee marketing the same way we approach client marketing? In this article, Ida Cheinman shows how applying modern marketing principles to every step in the employee journey – from a candidate to a new hire to a brand ambassador – will drive positive results and create a competitive advantage for your company. https://lnkd.in/eNPH_DB8 #AEC #Branding #Culture #EX #Marketing

The ability to say what you do and for whom remains an elusive science. Check out The Clear Communicator Awards to see if your #HRTech organization has award-winning marketing programs. Details and entry form link below ??

Gain exclusive access to a targeted network of top HR professionals with HRMAB's Email Marketing Service! Here's what sets us apart: ?Engage Directly: Reach active HR professionals across all levels. ?Target with Precision: Get your message in front of the exact audience you need. ?Boost Brand Awareness: Increase your visibility within the HR industry. Stop sending emails to the void. Start building your HR network today! Email [email protected] to start today! #HRMarketing #HRConnections #TargetedEmails #HRMAB

"Empowerment starts from within our teams." ?? I recently came across an article that beautifully highlights the importance of employee-generated content in the B2B professional services sector. It underscores how sharing authentic insights and experiences from within our organizations not only builds trust but also humanizes our brands. For instance, a company that empowered its staff to share personal stories witnessed a remarkable increase in engagement, showcasing the untapped potential of internal voices. The key takeaway? The strongest narratives come from our own people. By tapping into their unique perspectives, we can foster deeper connections with our audience and differentiate ourselves in a crowded marketplace. I’d love to hear from others! What inspiring stories have you encountered within your organizations that reflect the power of employee content? ?? https://lnkd.in/dq_WgjTv

Personalization in emails has come a long way! I love seeing how personalization trends have changed and what works in both the B2B and B2C space.

I'm passionate about sharing strategies that drive success. From tailored employee training to innovative marketing approaches, every detail counts. ?? Today's focus: Maximizing Sales Performance ?? ? Assess employee skills for customized training programs. ? Develop targeted marketing tools to boost business visibility. ? Cultivate strong client relationships, both locally and globally. ? Collaborate with cross-functional teams for operational efficiency. Let's elevate your sales game together! ?? #SalesExcellence #BusinessPerformance #TrainingAndDevelopment #MarketingStrategy #ClientRelationships #OperationalEfficiency

Why would you push for employee advocates but not foster thought leadership in your company? B2B is changing and it is yearning for a more personal approach. The saying “People buy people” is more powerful and relevant than ever. Decision-makers need thought leaders and industry leaders to trust. Investing in thought leaders in 2024 is the best decision you can make. Even more so, invest in your own employees, and help them develop a personal brand! Create an employer branding strategy so strong, that your employees become your biggest advocates and ambassadors. This not only enhances your company’s visibility and credibility in the market but also fosters a culture of trust and loyalty within your organization. This advocacy is a powerful form of organic marketing that helps break the barriers that B2B have raised over the years! The conversation continues in the comments. Feel free to share your perspective on this. #employerbranding #thoughtleaders #organicmarketing

Corporate gifting is a great way to improve your brand's image and perception! Here are some benefits of giving corporate gifts that you might not have considered: 1) Boosting brand awareness 2) Improving client relations 3) Generating additional leads and referrals 4) Increasing sales 5) Developing employee relations 6) Improving B2B relations What other benefits have you experienced from corporate gift giving? Share them with us in the comments below! #brandawareness #corporategifts #hr #sales