Media Disco的动态

?? There is still an opinion in the media buying market that this is a business of solo players who wanted to make quick money. But in fact, media buying and CPA marketing are now a full-fledged business and an entire industry with large players, which have many departments, thousands of employees and different ways to work, create partner networks. It is with the help of the principle of partnership and respect that this market steadily grows and scales every year! ?? More and more new players and clients appear, and if earlier advertisers allocated 10-20% of the budget for performance, now performance is the predominant direction in which they actively invest. Thanks to partnership, large market players receive high rates, because they have high-quality traffic and valuable users. And due to agreements, in fact, efficiency increases for both advertisers and companies that attract traffic??? Every month our figures are growing, we are approached by major global advertisers, and the best of the best work with us. ???? That is why partnership is the key principle of R&R Group. THIS IS THE WAY! #RRGroup #RRAffiliates #BrandBoost

There’s a big difference between scaling a business and scaling an ad account. Anytime I hear a media buyer say “we can scale your business” but they’re only talking about an ad account.. I know they have a very narrow view of what goes into growing a business. These are 2 very different things. Media buying and business growth should be joined at the hip, but they often aren’t because of the limited view and/or limited business skills of the media buyer. And, most marketing motions don’t start with a solid foundation of financial goals so there’s a a bigger issue with the current state of cross-departmental alignment towards those goals. #ecommerce

Check out Marco Evans's perspective on the evolving landscape of media buying and the importance of transparency! When CMOs suspect excessive agency profits, it triggers audits and complaints about undisclosed margins. An ANA report shows major agency holding companies profit from media sales to clients. Surprisingly, there’s acceptance if the process is transparent. Principal-based trading, where agencies act as resellers and engage in cost arbitrage, can benefit marketers if managed with guidelines and regular audits. Today's brands have the expertise to navigate these arrangements, focusing on transparency and ensuring agency practices align with client interests. Read the full newsletter here: https://bit.ly/3y27lt2 #MediaBuying #Transparency #AdTech #PrincipalTrading #Advertising #Agency #DigitalMarketing

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS