MedFluencers的动态

Life science brands that need to reach healthcare providers when they’re actively researching patient conditions need access to global endemic platforms. Schedule a demo to learn how Doceree can help you reach 2M+ HCPs across 500+ global endemic platforms. #Martech #FutureOfHealthcare #OmnichannelMarketing

Looking forward to reading the thoughts and insights of my colleagues in our new series of MedComms blogs #InsideMedComms

Introducing #InsideMedComms As healthcare communications evolve to focus less on hard sales and more on adding value to HCPs, and ensuring that this translates to value for patients, it is our job as communication partners to shape our offering to highlight the value proposition of each and every campaign we propose and deliver. At Scientific Group, we believe that true #MedComms value stories are often buried deep in the day-to-day project delivery, and usually never come to light. Our #InsideMedComms series aims to highlight the incredible work – and value – our teams deliver. Join us in celebrating their accomplishments and explore how we can work together to bring even more value to HCPs and patients. #MedicalAffairs #PharmaMarketing #WeAreScientific

Gaining adoption for a medical device requires a lot of information that helps stakeholders—physician champions, health administrators, investors and partners—understand what the device is, how it can benefit patients, and why it’s better than the status quo. Two types of content—company-centric and customer-centric—are essential to creating a well-rounded communication plan that gets stakeholders as excited about your device as you are. Each serves a distinct purpose in engaging your audience and driving adoption. 1) Company-Centric Content Company-centric content focuses on the device and the company’s progress. It provides stakeholders with updates on key milestones, clinical validations, partnerships, and other corporate achievements. This content builds credibility and keeps stakeholders engaged throughout the company’s lifecycle. 2) Customer-Centric Content Customer-centric content focuses on educating stakeholders, answering their questions, and addressing their concerns. Engaging, easy-to-read articles offer a way to explore specific topics in depth. They guide stakeholders through the decision-making process and help them understand the value and impact of the medical device in real-world applications. Read more to get examples of each type of content >> https://hubs.ly/Q02WlR0d0 #medicaldevicesales #medicaldevicemarketing #contentmarketing

Gaining adoption for a medical device requires a lot of information that helps stakeholders—physician champions, health administrators, investors and partners—understand what the device is, how it can benefit patients, and why it’s better than the status quo. Two types of content—company-centric and customer-centric—are essential to creating a well-rounded communication plan that gets stakeholders as excited about your device as you are. Each serves a distinct purpose in engaging your audience and driving adoption. 1) Company-Centric Content Company-centric content focuses on the device and the company’s progress. It provides stakeholders with updates on key milestones, clinical validations, partnerships, and other corporate achievements. This content builds credibility and keeps stakeholders engaged throughout the company’s lifecycle. 2) Customer-Centric Content Customer-centric content focuses on educating stakeholders, answering their questions, and addressing their concerns. Engaging, easy-to-read articles offer a way to explore specific topics in depth. They guide stakeholders through the decision-making process and help them understand the value and impact of the medical device in real-world applications. Read more to get examples of each type of content >> https://hubs.ly/Q02WlR7w0 #medicaldevicesales #medicaldevicemarketing #contentmarketing

Hey there, pharmacy friends! ?? Just like you, we've put in the hours, faced the challenges, and know that success doesn't always come overnight. But hey, with the right tech, things can get a whole lot smoother. Imagine automating patient education and marketing tasks - that's where we shine! ?? Ready to boost your pharmacy's operations and online game? Contact us and let's chat about making things easier and more efficient for you! www.dispensemarketing.com #PharmacyTech #DigitalMarketing #PatientCare

We spend much time in health comms looking at verbal messaging, claims, referencing... but so often we overlook the visual aspects that arguably communicate more meaning. Based on recent semiotic research by 11 LONDON into how patients and HCPs are depicted in pharma comms versus in wider popular culture, this webinar picks up on historical highlights and emergent trends which can help inform the way we use visuals in our materials. Please DM me or email my colleague [email protected] to book a space. #pharmamarketing #pharma #healthcarecomms #patientcentricity #patientengagement

Unlock Deeper Insights with Kwello! Ready to revolutionize your insights process? Kwello empowers Medical Affairs teams with AI-driven tools to quickly analyze field interactions, streamline social monitoring, and surface real-time trends that matter to HCPs and KOLs. From faster decision-making to stronger impact, Kwello helps you focus on what’s truly important: advancing patient outcomes and strategic success. Curious to see how it works? Reach out today! #Kwello #MedicalAffairs #HealthcareInnovation #KOLengagement

??Are you noticing low brand engagement from your #physicians? Don't worry, you're not alone. Many healthcare marketers admit to making crucial advertising mistakes. But you can avoid being part of that statistic! ??Our carousel post breaks down the top pitfalls to avoid in healthcare advertising, offering valuable insights to shape your strategy. ?? Want to know more? ??Schedule a call back now ?? https://bit.ly/47aGerh #HealthcareMarketing #AdvertisingTips #PharmaIndustry #ValueBasedMarketing #HealthcareExcellence #BrandEngagement #Pharma #Docplexus

?? “Patients are the North Star guiding every successful product strategy.” In the medical device industry, even in the XXI century where artificial intelligences off set many human activities, product innovation must align with patient needs, not just technological advancement. By integrating patient advocacy into medical affairs, we can bring life-changing innovations to market faster and improve access for those who need it most. Human touch and compassion have been (and it will always be) the driving force for innovation in healthcare. ?? Throughout my career, I’ve championed patient-centric strategies, ensuring that products resonate with end-users and providers from day one. Innovation without patient alignment risks missing the mark—when the voice of the patient is prioritized, market success follows. You can bet on it. #PatientAdvocacy #MedicalDevices #Innovation #MedicalAffairs #Leadership #Compassion