It's fantastic to see Bizzy? Cold Brew join fellow MBOLD #boldgrowth alum So Good So You on the Bain & Company insurgent brands list along with another Minnesota favorite, JonnyPops. Congrats to these rockstars on this well- deserved recognition for their incredible innovation and transformative growth.? https://lnkd.in/gZPbnv7Q Andrew Healy Alex ???? French Eric Hall Rita Katona Shannon Schlecht Allison Hohn
Insurgent brands are taking center stage in 2025. We’ve identified 120 challengers redefining their categories, outpacing incumbents, and sparking disruptive innovation. Despite holding less than 2% of market share, they drove nearly 39% of category growth in 2024—more than doubling their impact from 2023. Explore the full list and uncover the strategies fueling their sustained success in an increasingly competitive and evolving marketplace. https://atbain.co/3F2CHmi
THANK YOU!! Honored to be among such an incredible list of brands!