Matt Lerner的动态

Here's a trick I learned from the world's greatest copy coach It’s tempting to describe your product as “fast,” “easy” or “all-in-one.” (because it probably is!) But don’t. ?????? ??????????’?? ???????????????? ???????? ?????????? Those vague platitudes can leave prospects guessing, according to Joanna Wiebe of Copyhackers. Plus, they sound like "marketing speak” (Because they are!) Remember, high-converting headlines use customers' exact words and talk about their specific struggles and goals. ???????? ???? ???? ??????????????? Instead of the ambiguity of “fast” and “easy,” get very, very specific: What “thing” does your product quickly and easily help people do? (e.g. Get more sales leads? Find a dog walker?) And Joanna crystallises this idea with the “now you can” test. ???? ????????'?? ?????? "??????????"? Go look at your headline. If it completes the sentence “Our product is…” You’re not using customers' words, and your headline will not resonate. But if your headline ?????????? resonate with your audience if it completes the sentence “Now you can ______.” If you really understand your customers’ struggles and goals, you can complete that “now you can…” with exactly the right words. (Especially the ??????????, they’re critical.) ???????????? ???????? ???????? Go back to your site, Ctrl-F, find those “fasts,” ”easies” and “all-in-ones” and turn them into “now you cans.” I hope this helps! BTW, I post stuff like this each week, but if you don’t follow me, you probably won’t see them. Matt Lerner Also, I’ll drop a link to Joanna’s resources library in the comments, it's full of gold dust. (I’m ?????? being paid to promote Jo's stuff, I just really do think her content is incredibly useful!)