Matt Bachmann的动态

Interesting to see the different perspectives from Cheesecake Factory, Cracker Barrel, Red Robin, and IHOP on how loyalty programs will benefit for their brands. 1??Attract new guests by using the program as an acquisition engine. 2??Drive incremental sales by leveraging the data collected. 3??Create better relationships with guests via VIP experiences. 4??Develop more personalized marketing messaging by leveraging insights from guests' purchasing habits. Do you think this is a sign of brand maturity and the image they want to convey? #loyaltyprograms #guestexperience #marketinginsights #restauranttech

Restaurant and food brands dominated the rankings of a list of the fastest-growing brands in the U.S. in 2023. Yelp’s first-ever list recognizes the companies that have successfully executed growth strategies over the last year and noticed some trends: comfort food like fried chicken and burgers, little treats like coffees or desserts and healthier fast-casual options. Many of the brands are known as “challenger” brands which are defined as businesses that are not market leaders but aim to compete by disrupting their industry. Additionally, retailer Ace Hardware Corporation placed among the top five fastest growing brands in 27 states. ? You can see the full list and read the article Chain Store Age at https://lnkd.in/ekfwU2ew ? #mpshoppingcenters #shopping #cre #growth #yelp #retail

I’ll take “what is everyone in FMCG’s favourite day of the year” for 100 please Alex! ???? Time has flown by this year as we’re already at Lumina Intelligence’s second Food Strategy Forum of 2024. ?? A super insightful morning presenting our headline foodservice market report- The Eating Out Market Report 2024. Katie Gallagher led with a market overview, promising market growth around a 2.4% CAGR through from 2024-2027F. Fast food, sandwich & bakery and coffee & sandwich shops set to gain channel value share as we move forward. ?? Megan Thresher followed up with an update on the who what when where and why of UK consumers. More consumers are visiting this market overall (penetration +3.3% YoY) opting for more dinner and drinks occasions. Whilst most of this growth is from retail and coffee shops, the likes of pubs, bars and restaurants can hope for a strong summer of sport to capitalise on drinks occasions and increase premium soft drinks and low2no options to tap into the growing trend of alcohol moderation in younger consumers. ?? Maria Georgiou took us through growth drivers and trends in foodservice. Operators increasingly entering strategic partnerships to boost their reach and diversify formats, a personal favourite trend is the increase in experiential marketing, then new venues really highlight authentic cultural cuisine to keep audiences interested. ?? Resident Pub expert Maggie Davis treated us to a pub market overview, whilst the overall market has grown, it still remains behind inflation. However the diversification of space, whether that’s indoor accomodation to tap into staycations or outdoor investment to capitalise on consumers desires for all things Al-fresco is hoping to increase profitability for operators, whilst experiential offerings and drink innovation are hoping to keep them all coming back. ?? Nic Mynott then capped it all off with a great summary and talked through all the new offerings at Lumina. If you werent able to make it along, hop into my DMs and I’d love to share how you can attend our next!

?? **The Beverage Category: A Retailer's Secret Weapon!** ?? As we navigate the ever-evolving landscape of retail, one category remains consistently vital to our success: beverages. ???? From refreshing soft drinks to premium wines, the beverage aisle is not just a shelf-filler; it’s a powerhouse that drives foot traffic, enhances customer experience, and boosts overall sales. Here’s why staying in stock is essential: 1. **Consumer Demand**: The beverage category is often the first stop for shoppers. Whether it’s grabbing a quick drink or planning for a weekend gathering, consumers expect variety and availability. Missing out on popular items can lead to lost sales and frustrated customers. 2. **Brand Loyalty**: Consistency is key! When customers find their favorite beverages in stock, it fosters trust and loyalty. They’re more likely to return to a retailer that meets their needs consistently. 3. **Impulse Purchases**: Beverages are often impulse buys. A well-stocked beverage section can encourage customers to add items to their cart they hadn’t planned on purchasing, thus increasing average transaction value. 4. **Seasonal Opportunities**: From summer refreshers to holiday favorites, the beverage category offers unique seasonal opportunities. Being prepared and well-stocked allows retailers to capitalize on these trends and drive sales. 5. **Competitive Edge**: In today’s competitive market, being the go-to destination for beverages can set you apart. A well-curated selection that is always in stock can differentiate your brand and attract new customers. In conclusion, let’s prioritize our beverage inventory strategy! ?? By ensuring we’re consistently stocked with a diverse range of products, we not only meet customer expectations but also pave the way for sustained growth and success. Cheers to making smarter retail choices! ?? #RetailStrategy #BeverageCategory #StockManagement #CustomerExperience #BusinessGrowth

Bye, bye, boring shelves of packaged goods. ?? As the grocery industry has increasingly embraced innovation in recent years, the center store has become an area where food retailers are looking to liven up the shopping experience. From evolving their assortments to experimenting with technology and merchandising techniques, retailers are rolling out different strategies to boost product discovery and consumer education. Some are making bigger shout-outs for local products, while others, like Target and Aldi, are expanding their private brands. With the help of digital innovation, grocers are aiming to streamline the shopping process for consumers with product search kiosks, in-store video storytelling and scannable QR codes that provide more product information. H-E-B has added video tablets to educate shoppers on beer and wine brands by providing brand stories and educational information, like tasting notes and pairing suggestions. Some industry observers believe the center store will become a thing of the past in a future where shoppers order packaged goods online and shop fresh and specialty departments in-store. Whether or not that will happen, many grocers see value in refreshing those center store aisles to make shopping an activity customers look forward to rather than view as a chore. #CenterStore #Grocery #HEB #ALDI #FiestaMart #GroceryDive #Texas #Food #FoodBroker #Supermarket #CPGIndustry

With inflation and soaring cost of living, more and more customers are seeking value. Discounts are here to stay. But what is important is how restaurant operators are strategizing discounts. If you don't discount correctly and identify the right customers to discount, you are going to lose revenue due to cannibalization. For example, you might want to discount your lapsed customers as part of a win-back campaign. Or give discounts to new customers to entice to make that second and third purchase and hopefully transition them to a loyal customer. But, you don't want to encourage discount hunting or give wrong discounts. Personalization and RFM-based segmentation is the right approach to identify the customers to offer discounts. A "one-size-fits-all" strategy is a sure-shot formula for failure.

Great info below. I have customers in both spaces and it is interesting to watch how they are focusing on driving traffic by creating value. #CStore #QSR #Value

Successful eCommerce demands more than just a presence—it requires strategy. Presence along is not enough. You need to strategically stand out amidst the sea of choices with a blend of visibility, engagement, and consumer psychology in your approach. Read our full blog for expert insights: https://loom.ly/tTQcMPc #Highway29 #ecommerce #marketing #socialmedia #wine #winemarketing

??? Stay Ahead with Our Weekly Roundup on Foodservice, Retail, and Consumer Trends! ?? Dive into the latest insights and news stories covering everything from #pizza and #protein trends to learning why building a strong brand story is crucial for customer relationships and acquisition. Plus, you’ll explore the strategic shifts of industry giants like Starbucks and Panera Bread as they adapt their business models and you’ll gain some refreshing insights in the world of #beverages. ?? Read more on our blog.?? https://bit.ly/4amsg7F #FoodTrends #RetailNews #ConsumerInsights #WeeklyRoundup #OmnivoreAgency

McDonalds & Starbucks are on the front line of a fast-serve industry do-or-die moment concerning their brands. As Summer '24 moves into the final stretch, the issue has reached an existential crossroads for many entrenched brands - many of which are the most successful in business. The result has not just been worrisome financial results on the short-term but a threat to something far more valuable over the long-term and much harder to turn-around once damaged: brand perception and sentiment. My new column dives deep into the situation: https://lnkd.in/eAYgciEX #business #marketing #branding #customerservice #customerengagement #management #fastfood #food #businessnews #brandloyalty #communications #advertising #economy