Matt Anthes的动态

?? The Rise of Employee-Generated Content (EGC): Are You Leveraging It? Employees are your most authentic influencers! EGC is transforming the way businesses connect with their audiences, making brands more relatable and trustworthy. But are you tapping into this game-changing trend? Here’s why EGC matters: ?? Authenticity wins: Audiences trust real employee voices over traditional ads. ?? Stronger engagement: Content shared by employees garners 8x more engagement than company posts. ?? Culture showcase: Give potential hires a genuine glimpse into your company. ?? Employee empowerment: Boost morale by spotlighting their unique stories. ?? Questions to consider: - Are you empowering your employees to become advocates for your brand? - How easy is it for your team to create and share their stories? - What tools do you have in place to streamline EGC efforts? - Our software makes it simple for businesses to create, manage, and share impactful employee-generated content. ?? Turn your team into your biggest brand advocates! ?? How are you using EGC in your strategy? Drop your thoughts below! ?? #EmployeeAdvocacy #MarketingInnovation #EGC

?? Embracing the Era of Corporate Influencers in Branding The landscape of communication in the workplace is evolving alongside a significant trend: corporate influencers. ??? Companies like #Deloitte are setting the pace by empowering their employees to be the voice of the organisation, exemplified by individuals like Lara Sophie Bothur, a dedicated corporate influencer at Deloitte, who has garnered an impressive 400 million impressions on LinkedIn. ???? Why is this movement gaining traction? ?? 1?? Authenticity Prevails: Audiences gravitate towards real individuals rather than faceless brands, finding genuine experiences and perspectives more relatable. 2?? Gen Z Impact: The emphasis on transparency and personal branding by the Gen Z cohort merges professional values with authentic storytelling. 3?? Scalable Engagement: Corporate influencers forge stronger relationships with stakeholders, expanding their reach and influence. For companies, the surge of corporate influencers signifies not just a passing trend but a forward-looking strategy. By empowering employees with the necessary tools, trust, and a platform to express themselves, organizations can cultivate brand loyalty while showcasing their ethos and principles. ?? Professional Insight: If your company endorses employee advocacy, seize the opportunity! Share your expertise, narrate your professional journey, and contribute to broader dialogues. Your voice holds significance. ?? How do you perceive this shift towards employee-driven branding? Is this trend apparent in your industry? Share your thoughts below! ?? #CorporateInfluencers #EmployeeAdvocacy #PersonalBranding #LinkedInTrends #FutureOfWork

The Rise of Corporate Influencers: Bridging Personal Branding and Company Success In today’s connected world, employees are becoming the face of organizations by building their personal brands. These corporate influencers don’t just represent the company—they humanize it, creating deeper trust and engagement with audiences. Imagine an employee who regularly shares insights, tips, and experiences from their work on social media. Their authentic content inspires others, attracts talent, and promotes the company’s culture. Over time, they grow as a trusted voice while boosting the organization’s visibility. Key Takeaways: ? Authenticity Matters: Personal stories connect with audiences more than formal corporate content. ? Shared Growth: Employees enhance their individual profiles, and organizations benefit from greater reach. ? Support Counts: Encouraging employees to share their perspectives fosters trust and engagement. Do you think personal branding is an essential part of professional growth? Share your thoughts in the comments! #personalbranding #management #corporate

The Rise of Corporate Influencers: A Gen Z Revolution in Branding Gone are the days when a corporate logo was the sole voice of a brand. Today, individual voices are louder, more authentic, and far more impactful. Enter the era of corporate influencers, where employees and professionals become the face of the company they represent. Why is this the future of branding? Authenticity Wins: People trust people. A genuine voice from within the company connects better than polished PR campaigns. Gen Z Leading the Charge: This generation values transparency and purpose-driven messaging, making them ideal for building personal brands that amplify company values. Real Engagement: Did you know employee-generated content gets 8x more engagement than posts from corporate accounts? Take the example of Lara Sophie Bothur at Deloitte, whose posts have reached 400M+ impressions! That’s the power of turning employees into influencers. What can companies do to stay ahead? 1) Invest in employee branding and training for social media. 2) Empower employees to share their authentic work-life experiences. 3) Encourage storytelling that aligns with company values while celebrating individuality. Let’s redefine how brands connect in the digital age. #CorporateInfluencers #PersonalBranding #FutureOfWork #EmployeeBranding #EmployeeAdvocacy

Why Gen Z Corporate Influencers Are Changing the Game ?? Have you noticed how LinkedIn is starting to feel more… personal? That’s because a new wave of corporate influencers—especially Gen Z professionals—are reshaping how companies connect with their audiences. Take Deloitte, for example. They’ve embraced this trend by hiring full-time influencers like Lara Sophie Bothur. Her posts about "tech for good" consistently outperform corporate content because people connect with authentic, human voices—not logos. This isn’t just a trend—it’s a powerful strategy. Companies are realizing that when employees share their stories, insights, and passions, it builds trust and strengthens the brand. ? Why this matters: It shows that storytelling drives deeper connections. It highlights the shift from corporate narratives to personal, relatable content. It reminds us that empowering employees to be authentic benefits everyone. The takeaway? Foster a culture where individuals can shine. Trust your team to represent your brand authentically. The result is stronger engagement, greater innovation, and a workplace that feels truly human. What are your thoughts on this shift? Are we moving toward a more personal, employee-driven brand strategy? #Authenticity #GenZInfluence #CorporateBranding #Leadership #Storytelling

The Rise of Corporate Influencers Among Gen Z Move over traditional influencers Gen Z is reshaping the game as the voice of their brands. Gen Z is rewriting the rulebook on workplace culture, and one of their biggest flexes? Becoming corporate influencers. No, this isn’t about TikTok dance trends in office settings—it’s about employees using their personal brands to amplify their companies’ messages in authentic, impactful ways. Here’s why this trend is taking off: 1. Authenticity Over Ads Traditional ads are losing their appeal. Today’s audiences want real stories, genuine insights, and relatable content. Gen Z employees, with their unique perspectives and strong digital presence, are the perfect fit to humanize corporate brands. 2. Personal Brands = Corporate Growth When employees share content about their companies, it garners 8x more engagement than corporate accounts. Why? People trust people, not logos. 3. A New Kind of Influence Gen Z thrives on platforms like LinkedIn, Instagram, and even TikTok, showcasing thought leadership and workplace experiences. By doing so, they not only elevate their profiles but also act as organic brand ambassadors. How Companies Can Embrace This Trend 1. Empower Your Team: Provide resources like training and tools for employees to share company stories authentically. 2. Celebrate Personal Branding: Encourage employees to post about their achievements, collaborations, and ideas. 3. Leverage Employee Advocacy: Amplify their content through your corporate channels to extend reach. In an era where connection beats perfection, corporate influencers from Gen Z are the bridge between brands and their audiences. Companies that embrace this trend won’t just stay relevant they’ll thrive. #CorporateInfluencers #GenZ #PersonalBranding #EmployeeAdvocacy #DigitalMarketing

The Rise of Corporate Influencers: A Game Changer for Brands In today’s evolving digital landscape, employees are becoming some of the most influential voices in brand storytelling. Enter the corporate influencer — a new breed of professional who leverages personal branding to amplify their company’s message. Unlike traditional influencers, corporate influencers operate from within organizations, blending their unique perspectives with their employer’s values. This approach fosters trust, authenticity, and engagement that no polished marketing campaign can replicate. Why It Matters: Authenticity Wins: People trust people more than logos. Corporate influencers bring a human face to brands. Enhanced Employer Branding: A strong personal brand often boosts the organization’s reputation in return. Audience Expansion: Employees expand the reach of corporate messaging, often to networks that traditional marketing can’t penetrate. Engagement Rates Soar: Employee posts on platforms like LinkedIn typically see higher engagement than official company posts. The Challenge: While many companies are embracing this trend, others stifle employees’ voices with overly restrictive social media policies, fearing reputational risks. Ironically, this approach can hinder innovation, limit brand visibility, and create a culture of distrust. When employees feel empowered to share their expertise and perspectives online, they become genuine advocates for their organizations. How to Strike the Balance: ? Craft social media guidelines that encourage creativity while maintaining professionalism. ? Build trust with employees by allowing them to own their personal brands. ? Celebrate employee contributions rather than suppress them. ? Offer training on how to align personal content with company values. Gen Z and Millennials, in particular, are leading this shift, proving that the intersection of personal and professional branding is not just a possibility — it’s the future. It’s time for companies to ask themselves: Are we amplifying or silencing our greatest brand advocates? #CorporateInfluencers #EmployeeAdvocacy #PersonalBranding #Leadership #DigitalTransformation #SocialMediaPolicy

LinkedIn Trends to Watch in 2025 Remaining competitive in the professional landscape requires a keen eye on emerging trends that redefine our networking, communication, and development strategies. Here are the key trends making waves: ?? Personal Branding: Professionals are showcasing their unique narratives and skills to distinguish themselves. ?? Storytelling: Authentic narratives hold more sway than ever—connecting through stories, not just data. ?? Employee Advocacy: Teams are stepping up as the authentic voice of their organizations, amplifying messages genuinely. ??? LinkedIn Audio Events: Real-time discussions are fostering interactive engagement opportunities. ???? Corporate Influencers: Gen Z is spearheading genuine and relatable brand advocacy. As we navigate these trends, it prompts us to ponder: How can we evolve and innovate to make a lasting impact in our respective fields? Which trend speaks to you the most? Share your insights below! #LinkedInTips #PersonalBranding #Storytelling #EmployeeAdvocacy #DigitalNetworking #ProfessionalGrowth #2025Trends

Here are 3 speaking lessons that took me 7 years plus a pandemic to learn: 1. To create authentic moments with your audience, BE in the moment. 2. For an employee engagement presentation to resonate with an audience, ENGAGE the audience. 3. For the audience to experience the benefits of the session, CREATE that experience WITH them. In today's age of influencers and endless content, there's one thing that audiences crave, ESPECIALLY at live events: connection. Meeting planners and conference organizers: If your event doesn't feature speakers who can be in the moment, show a little vulnerability, and connect with your audiences, how do you expect your audiences to be in the moment, be a little vulnerable, and connect with each other? #keynote #improvisation #meetingplanners #speaker

While the rise of corporate influencers seems like a win-win for companies looking to boost engagement, there are significant risks that businesses need to consider before jumping on the bandwagon. ?????? ???? ?????????? ???? ??????????: 1?? Authenticity Under Pressure: Employees may feel forced to share content they’re not comfortable with, risking a lack of authenticity and turning followers off. 2?? Blurred Lines Between Personal & Professional: A fine line exists between personal branding and company endorsement. Overstepping can lead to confusion, both internally and with the audience. 3?? Too Much Control, Too Little Freedom: Companies pushing too hard for their employees to promote the brand can feel like a corporate “puppet show,” diluting the genuine connection that social media audiences crave. ?????? ?????????? ?????? ??????????????????: -Over-scripting employee content could lead to fake, unauthentic posts that fail to engage. -Employees may feel pressured to create content they don't believe in, damaging morale and trust. -Audiences may see through the forced branding and disengage, leading to a loss of credibility. ???????????? ???? ??????????????????: Employees may feel like they’re being exploited for their personal following, and the pressure to constantly create content could lead to burnout and disengagement. ???????????? ???????? ?????? ????????????????????: While corporate influencers can amplify your brand, forcing employees to participate or controlling their personal branding can backfire. The result? A lack of trust, an inauthentic brand image, and disengaged employees. It’s time to rethink the strategy and focus on real stories that come from the heart, not from the corporate playbook. #CorporateInfluencers #EmployeeBurnout #BrandAuthenticity #WorkplaceCulture