?? More than half of professional and trade associations lack a long-term strategy that integrates both offline and online communication channels. Does your association have one? ??♂? Associations vary greatly in their level of digitalisation. We conducted a small-scale survey of 13 larger Dutch industry and professional associations. The results show that just over half of these associations do not have a long-term strategy (>3 years) that includes a mix of offline and online channels. ?? Associations primarily struggle with increasing member engagement. They also want to know how to better share the knowledge available within the association. ?? At the same time, we increasingly see associations successfully using digital tools to facilitate digital communication, member interaction, and service delivery in practice. ?? Want to know more? See: https://lnkd.in/emYQunAV #association #knowledge #community #digitalcommunication
Mathijs Vleeming的动态
最相关的动态
-
The association world is changing. (and it's not slowing down) Not in the flashy, headline-grabbing way. But in the quiet moments where leaders dare to try something new. Where communities form around shared challenges. Where someone asks "what if we did this differently?" Ever had a sponsor go rogue? It usually starts like this: They skip the standard booth at your event. Instead, they rent a space nearby and create their own experience. No competition for attention. No blending in with the crowd. Just their brand, their message, their moment. And it works. This isn't just about losing a booth sale, it's a wake-up call. Members and sponsors want something different. Something more. And associations need to adapt. The old playbook (the one that served us well for decades) isn't cutting it anymore. Members want more than just membership. Sponsors want deeper engagement. Everyone's raising the bar. And that's exactly why it's such an exciting time to be in associations. Because as these challenges push us to evolve, we're discovering better ways to connect, to serve, to make an impact. The opportunities are there, if you know where to look. That's Association Chat's sweet spot. We bring together the sharpest minds in the industry to share what's working, what's next, and how to stay ahead of the curve. Ready to be part of the conversation? Become an AC Insider (for free) and get: - Exclusive insights in your inbox - Access to our private Facebook group - A subscription to our quarterly magazine - First dibs on AC events Join us below! https://bit.ly/3C6YEiY #assnchat #associationnews #associations2025 #associationexecutive #associationsponsor #associationsuccess
-
So you want to build an online community with your members? Way to go! After all, connecting your members is also a core digital task for your association. Now, how do you do this? If you're looking for practical advice on starting and growing your online community, check out these 10 tips, which I shared in a knowledge bank file for DNA - The Dutch "association for associations". Here's the 10 tips in short: 1. Develop a strategy 2. Ensure relevance to both your target audience and your association 3. Build the community together with your most active members 4. Get commitment from the board, management and your entire organisation 5. Consider your organisation’s position within your sector’s ecosystem 6. Facilitate and amplify your association member’s existing culture 7. Find and cultivate common denominators 8. Consider offering a digital marketplace for your sector as part of your online community 9. Take your time, opt for organic growth 10. Keep it simple ?? Find out more: https://lnkd.in/e2wFdTuA Do you feel anything is missing? Please share! (Tagging some Community Consultants Collective friends: Catherine Hackney, Todd Nilson) Thanks for the opportunity to contribute Maureen van Gent - Verschoor and Cécile Veldman! #OnlineCommunity #associations #futureproof
-
-
Digital barriers can slow us down, but together, we can overcome them. ?? What's your association's biggest digital challenge? Your experiences are vital for the 2024 Association Industry Digital Trends Survey. Help us identify common challenges and create a benchmark for overcoming them. 2024 Association Industry Digital Trends Survey https://zurl.co/2Njt Estimated?Time to Complete:?10-15 minutes.? Closing Date: COB Tuesday, 30 April 2024. #Membership #assnchat #Association #MemberBenefits #MembershipMatters #CommunityBuilding #associationsurvey #AssociationResearch #AssociationManagement #associationprofessionals #membershipmarketing
-
-
Member engagement throughout the year - Looks familiar? ?? Associations traditionally connect their members only a few days a year, through physical events such as conferences. In this traditional “Connection 1.0” engagement model, an association facilitates knowledge sharing and connection only for those who are physically present at the event. If you are not in attendance, you cannot fully benefit from your membership, missing out on access to the knowledge and connections with other members. For the rest of the year, many associations facilitate little to no ongoing interaction between members, mainly communicating top-down from the association to the members, often via email. This lack of continuous interaction leads to a dilution of member engagement. ?? Facilitatiing connection and knowledge sharing is a major value proposition of professional associations. How are you connecting and engaging your members year-round? ?? The way associations connect their members is evolving. Read more: https://buff.ly/4eOoyGd
-
-
2025 will be the year of association breakthroughs. Associations are growing and changing faster than ever. New members are joining. New strategies are becoming prominent. New challenges come about seemingly every day. The more disconnected our world feels, the more important associations become as essential for human connection and industry growth. But, let’s not sugarcoat it. Here’s what association professionals can expect in 2025: - Fierce competition for attention - Rising member expectations - A push for hybrid events - Tech-driven engagement strategies - Confusion around DEI initiatives - Non-dues revenue taking center stage - Increased collaboration between associations Though the current challenges we face seem to so much different than what we're used to, that opens the door for new opportunities for us. If you’re ready to stay ahead of the curve (and you should be!), become an AC Insider today. You’ll get: ? Exclusive insights in your inbox ? Access to our private Facebook group ? A subscription to our quarterly magazine ? First dibs on AC events Let’s grow together. Join for free below! https://bit.ly/3C6YEiY
-
-
As you look for new ways to provide greater value for your association’s members, it can help to understand what’s most important to members today. Part of the 2023 Association Trends Study by Community Brands dives into the viewpoints of members of professional membership organizations to help understand what members want and need in today’s world. Explore the finding here: https://hubs.la/Q02HtMl60
-
Today, we celebrate the power of online connections! ?? Let's expand our networks, share ideas, and grow together. #WeAreObc #IamOBC #WorldOnlineNetworkingDay #NetworkingMatters #OnlineConnections #DigitalCommunity #ExpandYourNetwork #ShareAndLearn #GlobalConnections #ProfessionalNetworking #GrowTogether #InnovateCollaborate
-
-
Here’s a blueprint for associations looking to diversify their revenue and boost member engagement, with practical examples from Canadian associations. https://lnkd.in/ecAZDMhq
