Masterworks的动态

I’ve spent more than 2 decades helping organizations and causes tell better stories. If there’s one thing I’ve learned in that time, It’s this: Storytelling is just as much about science as it is about art. Selecting a single character, how conflict is introduced, description of sensory details, etc. These are all artistic choices, but they’re scientific as well. Here are 5 quick, neuroscience-backed tips for telling stories that command attention and drive engagement (especially as you select and tell stories for your EOY campaign). #storytelling #nonprofit #fundraising #nonprofitfundraising #branding #causedrivenbrands