Massimo Gobbo的动态

查看Massimo Gobbo的档案

Strategia di Mercato | Fractional CMO | Marketing & Supporto alle Vendite

?? I fixed a client’s #sales campaign by doing the opposite of what their sales director suggested. I call it: "the pizza menu strategy" ?? Have you noticed that people tend to always order the same pizza? Because it’s their favorite, sure…okay. I do it too. Why? Because most pizzerias have menus with 50 different pizzas. Too much choice. I read them all and then order a pepperoni. Too many options have a counterintuitive effect: they narrow down the choices we consider. This client had too many products in their catalog. Hidden costs and internal management were reducing their margins. We analyzed the sales data, checked the costs, and prioritized the new pricing strategy. Now their "menu" has fewer pizzas, but they sell more and more efficiently. How many pizzas do you have on your menu?

要查看或添加评论,请登录