Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS
Re:think: Changes in consumer behavior and the rise of retail media are upending advertising
mckinsey.dsmn8.com
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