Martim Vaz Pinto的动态

查看Martim Vaz Pinto的档案,图片

Partner at McKinsey & Company

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses. #Advertising #Retail #GenAI #CMO #CEO #McKinseyGMS

Re:think: Changes in consumer behavior and the rise of retail media are upending advertising

Re:think: Changes in consumer behavior and the rise of retail media are upending advertising

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