MarTech Edge的动态

The rest will take care of itself. ?? Embrace a ROI-Lens Approach to your projects. It's about playing the long game and ensuring your tech investments truly pay off. ?? Let's chat about how to make this happen! ?? [email protected] #ROILens #TechInnovation #ProjectSuccess #technologyenablement #venture #growth #solutions #revenue #sales #efficiency

When we meet with #founders, we want to know your marketing & sales strategy. Do you have a customer persona? What’s their problem and how are you solving it? Is your target customer a decision maker? Knowing your customer and how they will interact with your product or service is crucial. Come prepared with a pipeline of potential customers and important statistics and figures that will help potential investors make a decision. We’ll want to talk through your current #marketingandsalesstrategy, including partnerships, to get a good feel of how your company is marketing itself. Find even more questions to help prepare you for an #investor meeting: https://buff.ly/3TqeoCv #impactinvesting #startupfounders #edtech #workforcetech

From start up to scale-up, how RevOps can transform your GTM strategy... https://lnkd.in/emagbU_D In post 2 of our GTM framework series for early stage companies, Revn in partnership with Sandeep Saujani of The Maze, take a look a InnovateX and how they embraced RevOps early and made significant improvements on their growth journey. #revops #gtmstrategy #gotomarket #revenueoperations

The Roxas SaaS Corp and ServeDeck Innovation Sdn Bhd Partnership : Built on Trust and Mutual Benefit, the Key to Sustainable Growth In today’s fast-paced and competitive environment, the best partnerships are not just about transactions; they are about relationships. True collaboration thrives when both parties are committed to mutual benefit, with trust as the foundation. When organizations align their values and work towards shared goals, they unlock opportunities that go beyond short-term gains. Trust fosters open communication, allowing both sides to innovate and tackle challenges together. A successful partnership built on these principles is not only sustainable but also creates long-term value for everyone involved. At the core, it’s about understanding each other’s strengths, aligning efforts, and building a relationship where both sides grow together. After all, partnerships built on trust and mutual benefit are the ones that stand the test of time. www.rxsmeta.com

Whether you're dipping your toes into SaaS acquisitions or looking to expand, understanding the diverse buyer profiles is key. Here's a quick rundown of SaaS acquirers by purchase price to identify where you fit and how to strategize: // <$250k: Side Hustlers: Look for low-maintenance, simple products. Ideal businesses demand <20 hours weekly and minimal support. // <$500k: First-Time Acquirers: With a technical/GTM background, focus on businesses matching your skills, requiring less than $500k capital. // $500k-$1M: Professional Portfolio Acquirers: Experienced? Aim for stable, recurring revenue businesses, managing 5-10 companies with 15-30% EBITDA margins. Serial Acquirers & Niche Specialists: Quick scalability or niche alignment is key, targeting businesses for growth and a perfect fit. // Over $1M: Corporate Integrators & Small Financial Sponsors: Major players seek strategic alignment, investing $3M-$10M for a 20-30% ROI. /Industry Consolidators & Strategic Diversifiers: Focus on efficiencies, market dominance, or diversifying through innovative models. A Reminder: Micro SaaS is a unique field — untouched by Institutional Private Equity and Strategics below $5M ARR, presenting a lucrative avenue for those ready to play smart. Which profile resonates with you? Whether you're aiming to buy, grow, or sell, positioning yourself correctly in the Micro SaaS universe is crucial. ?? For a deeper dive into each buyer profile and strategic insights tailored to your journey, connect with us at Skaling Ventures. Link to substance in bio... #MicroSaaS #SaaSAcquisitions #StartupGrowth #SkalingVentures

At CLOEZD, we understand that no two businesses are alike. That's why we create tailored sales solutions designed to fit your budget and match your industry's unique needs. ? Custom Sales Strategies – Built to align with your goals. ? Flexible Solutions – Scalable for startups or established companies. ? Industry-Specific Expertise – We know what works, and we implement it. Whether you're in tech, logistics, retail, or any other industry, we’ve got the sales tools and reps ready to take your business to the next level—without overspending. ?? Ready to see your sales soar? Let’s scale your business the smart way! #sales #businessgrowth #customsolutions #scalablesales #CLOEZD #salesstrategy #budgetfriendly #industryexperts

We knew our ‘creative’ customer acquisition strategy was going to raise some eyebrows ?? It costs us $80 a pop and reliably lands us sales meetings with senior decision makers such as CEOs and CFOs. Sounds great! Why is it controversial? Here’s the story. Primary is a cash management platform for scaleups and growing companies. When we notice that a company might need to level up their treasury management, perhaps after they’ve received a significant injection of cash, we send them a customised bottle of Four Pillars gin. It comes with a scratch card and a QR code to skip our waitlist. In the first group we sent bottles to, 75% booked a meeting. Several became customers; we’re now managing millions of dollars for customers we acquired through this method. It started as an experiment - a novelty. But to our amazement and slight disbelief, it just kept on working. So we doubled down and ordered 100 more bottles. Last week, someone called our creative approach a symptom of a low interest rate environment where cash is still flowing too freely. Ironically, this couldn’t be further from the truth. Businesses like ours need to foster significant trust. Building trust through an above-the-line brand campaign or paid digital marketing would have been insanely expensive. And it wouldn’t have made sense for a startup that was operating in stealth! We’re now out of stealth, but 50% of new sales are still a result of this channel. It’s our lowest cost acquisition method by a country mile. It’s a bit more left field than spending money on Google ads (and takes a fair bit more legwork too!) but the results speak for themselves. The cherry (or olive?) ontop is that we’re hearing about plenty of teams putting our ‘ad’ to good use at team cocktail making events. What’s an out-of-the-box customer acquisition strategy that’s delivered surprising results? Would love to hear about them in comments #sales #gtm #fintech #startups

??Thrilled to Announce: Triameter Strategic Design Group is Here! After many years of experience in the B2B and Enterprise technology space, I’m excited to introduce our new venture—Triameter Strategic Design Group! Alongside some of my former colleagues from XPLANE, we have seen firsthand the challenges that sales and go-to-market teams face when communicating complex value propositions across intricate buyer landscapes. We launched Triameter to provide visual information solutions that empower your teams to simplify the complex and engage your audience more effectively. At Triameter, we focus on creating visual communication tools that clarify complex value propositions, align your teams, and help you close deals faster. Through co-creation, we ensure tailored solutions to your unique needs and goals. If you’re ready to enhance your sales messaging and achieve greater alignment in your go-to-market strategy, let’s connect. Together, we’ll drive impact through clarity! ?? www.triameter.design #Triameter #VisualCommunication #GoToMarketStrategy #B2BSales #VisualSelling #ClarifyTheComplex

?? B2B Founders ?? We set out to be different... so BE Different. We all start our Founder's journeys wanting to disrupt things - to challenge the status quo. Along the way, we get pulled into so many directions ?? ?? ?? ?? We fall into traps and all of a sudden we're chasing traditional partnership or activation channels ??♂? and we stray from the Mission we set out to achieve ?? I get it ?? I'm guilty of it ?????? ?? As the Founder of Synnch (B2B R&D SaaS) I set out to change the face and landscape of R&D and strategic capital raising ?? Synnch set out to be different. So that's it! We're going to BE Different ?? Founders rarely fit into the traditional business models so let's embrace our differences and celebrate and support our missions to create change ?? ?? #B2BFounders #BeDifferent #FoundersJourney #MissionDriven #BreakTheMold #StrategicGrowth #SaaSRevolution #RDTaxIncentive #CapitalStrategy #EntrepreneurLife #B2BTech

Most companies are out here chasing tech partnerships with big logos, thinking it’ll make them look good. The problem? Those partnerships rarely drive real results. If you’re thinking about adding technology partners, but aren’t tying them to your product roadmap, you’re already behind. I’ve seen so many companies chase partnerships with flashy tech logos, hoping it will boost credibility or drive quick revenue. Spoiler alert: it doesn’t. Here’s what I’ve learned: your tech partnerships need to align directly with your product roadmap. Why? Because these partnerships should be an extension of your product vision, not just another checkbox for the marketing team. Here’s how I approach it: 1. Start with your long-term product strategy: I always begin by looking at the next 12-18 months for my product. What are the gaps, and how can technology partners fill those gaps? Your product’s future capabilities should dictate who you partner with, not the other way around. 2. Look for complementary technologies: I seek out partners whose products genuinely enhance my offering. If it doesn’t create more value for our customers, I pass. The partnership should solve pain points that my core product can’t handle alone. 3. Prioritize integration ease: It’s not just about logos. I focus on how well their tech integrates with ours and how easy it’ll be for customers to adopt. It’s not about big names. It’s about finding partners that move your product—and your business—forward. #saas #transformation with #partnerships