MarTech Cube News的动态

Which side of the digital advertising measurement fence are you on? Read Jonny Whitehead's thought-provoking article in NewDigitalAge out today. https://lnkd.in/d-BU8SFf #media #digitaladvertising #advertisingmeasurement

?? Unlock the secrets of digital advertising's $225 billion industry! ?? Explore where ad money flowed in 2023 and the driving forces behind its growth. Ready to dive in? Read our latest blog: https://lnkd.in/eYYFUJpT #digitaladvertising #marketinginsights

?? Unveil the mysteries of digital advertising's $225 billion industry! ?? Investigate where ad investments flowed in 2023 and the driving forces fueling its expansion. Ready to dive into insights? Read our latest blog: https://lnkd.in/eYYFUJpT #digitalmarketing #adexpenditure

As the advertising industry moves to a more privacy-first advertising model, it's critical for agencies to educate their clients about signal loss. Marketing experts Kelly Boyle and Lauren Johnson Allender share their insights on how agencies can approach these conversations and strategies to empower their clients with. https://ow.ly/3WIv50TvKIX

Planning your advertising strategy? Dive into invaluable insights from Nielsen on ad spending trends across industries and countries and discover how competitive intelligence can supercharge your strategies. Read more here: https://bit.ly/4d753IN.

Attention has always been critical to effective advertising, but how we define and measure it has transformed over time. In his latest WARC article, Adelaide CEO Marc Guldimann examines the evolution of attention metrics through four generations, each building on the last to get us closer to answering a critical question: How can marketers accurately evaluate media quality and ad impact? From viewability standards to outcome-driven measurement, Marc highlights how advancements in measurement have reshaped how advertisers plan, buy, and optimize media. Want to learn more? Read the full article here:

?? The digital advertising landscape is evolving rapidly, and understanding market opportunities and trends is critical for staying ahead. ?? This article delves into the current state and future projections of the ad networks market, offering valuable insights for advertisers, publishers, and industry leaders. ?? Read the full article here: https://lnkd.in/gpXvdFny #DigitalAdvertising #AdTech #MarketingTrends #AdNetworks #BusinessGrowth #Innovation #MarketAnalysis

What’s ahead for advertising agencies in 2025? Basis experts Michael Olson and Michael Thill share insights on key trends to watch and how to leverage them for success in a competitive landscape: https://ow.ly/Ab3k50UouVq #2025Trends #DigitalAdvertising #AgencyTrends

Have you ever invested heavily in an advertising campaign, only to receive a post campaign report that falls short of providing the actionable insights you need? ? It's a frustrating experience that many advertisers face. ? Our media audit work has shown that a staggering two-thirds of these reports are unfit for purpose. ? But what distinguishes advertisers who consistently receive valuable insights from those who are left with subpar reports? ? Discover the answer in my latest article, where I unveil the two essential elements that ensure top-notch post campaign analysis. ? #media #advertising #mediaagencies #postcampaignanalysis ? https://lnkd.in/eQFQ3Evj

Is your ad spend going to quality placements? ?? At Advertising Week NY, experts explored media buying and "gotcha moments" from low-quality sites. Our blog covers their tips on transparency, partnerships, and balanced reach. Read: ?? https://ow.ly/nhWF50TYqy1 #MediaBuying #DigitalAdvertising #AdSpend #MarketingStrategy