Mars United Commerce的动态

Dive into the world of e-commerce and retail media with Justin Sandee from bol on our latest Retail Media Moguls episode. Justin shares insights on: ? Building a retail media network for a diverse marketplace ? Balancing retailer needs with brand objectives in a competitive market ? The future of retail media in e-commerce #RetailMedia #ECommerce #Marketplace

How are you going to win Big this Peak Season? Getting peak right is the hardest thing to do in eCommerce. You have to get EVERYTHING right - take a no-stone-unturned approach to eCommerce. ?? Ops working perfectly ?? Buying and Merchandising completely in charge of keeping all the skus moving out of the warehouse ?? Marketing perfectly mixing segmentation, messaging, channels, and deals? ?? The website on point, on every single page ?? All your tech seamlessly working together A great peak season is the result of 100s of individual decisions. AND then pivoting fast as you react to the curve balls the season throws at you. It’s tough! ?? Want some help? Join me on 26 Sept for our last Inventory Planner by Sage Inventory Masterclass session of the year. ?? I’ll be getting the best peak season 2024 advice out of the panellists: ?? Ben Muir from Unsociable ?? William Pritchard, Inventory Planner by Sage?? ?? Hannah Herlihy Lowe, Conjura? ?? Ellis Hawthorne, Retail Week? ?? James Ewens, Green Feathers Get your free ticket here:?https://lnkd.in/eZ-FC6gu ?? And please let me know how you're planning to win big in peak season below… #eCommerce #MarketingAndAdvertising #Ad

ShopLiftr's Exclusive Q1 Trade Promotion Data Report Has Landed! Delve into the game-changing trends, innovation, and invaluable insights that grocery retailers and brands can harness to drive success for the remainder of the year. Learn how hyper-personalization and data-driven strategies are shaping the future of retail marketing, and discover how you can stay ahead of the curve in this competitive landscape. Check out the report findings here: https://wix.to/39clQGx ----- #DataDrivenInsights #TradePromotions #GroceryRetail #CPGBrands #DigitalMarketingTrends #HyperPersonalization #InnovationInRetail #ShopLiftrInsights #2024RetailStrategy

Retail Market Entry: Getting Your Products on the Shelves Retail market entry is a critical step for brands looking to expand their presence and reach a larger audience. Successfully entering retail requires a deep understanding of various channels, from big-box stores to specialty shops and e-commerce. The process involves more than just getting products on shelves. It includes building strong relationships with retail buyers, meeting operational requirements, and leveraging effective marketing strategies. As competition continues to grow, brands must carefully plan their approach to ensure a smooth and profitable entry into the retail landscape. This strategy-driven approach helps brands navigate challenges and seize opportunities for growth. https://lnkd.in/eiryaV6f #Retail #Marketing #BrandGrowth #SalesStrategy #Ecommerce #BusinessEnterprising

?? In a traditional sense, in-store #retailmedia has been printed and static advertising that’s typically manually placed by store employees – think aisle violators that call out an innovative cereal flavor or an aisle end-cap display that promotes a new variety of laundry detergent. ?? But as capabilities have developed, and retailers look to future-proof their #retailmedianetwork offering, we have seen a rise in digitized versions of existing analog touchpoints, enabling more opportunities for brand advertisers, reducing friction for retailers and creating more personalized experiences for the consumer. Our retailer partners have already begun to see the true power of digitizing the store, writes Client Manager Ella Rice, who shares 3 reasons retailers must do so to maximize growth. ??

Retail Market Entry: Getting Your Products on the Shelves Retail market entry is a critical step for brands looking to expand their presence and reach a larger audience. Successfully entering retail requires a deep understanding of various channels, from big-box stores to specialty shops and e-commerce. The process involves more than just getting products on shelves. It includes building strong relationships with retail buyers, meeting operational requirements, and leveraging effective marketing strategies. As competition continues to grow, brands must carefully plan their approach to ensure a smooth and profitable entry into the retail landscape. This strategy-driven approach helps brands navigate challenges and seize opportunities for growth. https://lnkd.in/eJuJsemF #Retail #Marketing #BrandGrowth #SalesStrategy #Ecommerce #BusinessEnterprising

Remember our June Newsletter? ICYMI - it was a Q4 strategy guide. While Holidays in JUNE might've seemed early, turns out we were right on target. The retail calendar has traditionally had pretty different timing than reality, but our pals at Retail Brew just recently published this article about how retailers are experiencing a sales uptick in holiday items in July! Mark your calendars - for 6 months ahead at a minimum when it comes to creating your sales & inventory plans. Then head to our newsletter and subscribe. Read on: https://lnkd.in/grycQWgN #holiday #holidayplanning #q4plans #q4strategy #retail #retailcalendar #merchandiseplanning #retailstrategy

ICYMI: Zitcha CEO Troy Townsend takes to the stage at #Groceryshop! ?? Day Two at Groceryshop and our CEO Troy Townsend joined industry leaders to discuss technologies shaping the future of grocery shopping, in particular delving into the gap between trade practices and modern retail media. Key topics included: ??Aligning trade marketing with retail media strategies ??Creating seamless, personalized shopping journeys ??Leveraging data-driven insights for better consumer experiences Troy shared how Zitcha's unified retail media platform addresses these challenges by enabling integrated planning across channels in a single platform, facilitating efficient content delivery with real-time adaptation, and providing comprehensive performance analytics. These capabilities combine to create a more cohesive approach to retail media, ultimately benefiting retailers and advertisers and most importantly the mutual consumer.??? Interested in learning more? Head over to https://bit.ly/3zGSHs7. #retailmedia #commermedia #innovation #groceryshop2024

Great post from our CEO, Joshua Gebhardt! And a huge shoutout to the Flywheel team for their insightful article: "The Big Shift - How Brands Tip the Retail Power Balance". https://lnkd.in/dkTXkubp It’s exciting to see the balance of power in JBPs (Joint Business Plans) starting to shift towards retail brands. Previously retailers held all the cards but now, with the right data and technology, brands can finally prove their value and impact of sales on retailer .com. It’s no longer just about playing defense; it’s about bringing real value to the table. At Ampd, we're helping brands drive offsite traffic (from Google & Meta) to retailer .com (Amazon & Walmart) while providing crucial attribution insights that clearly show how this traffic boosts sales on retailer platforms. This level of data-driven, closed-loop attribution is a game-changer. It’s empowering to see how Ampd’s technology is helping brands take control and leverage their data to negotiate stronger JBP terms with retailers. -- #Google #GoogleAds #Walmart #Amazon #AmazonAds #WalmartAds #WalmartConnect #RetailMedia #RetailAdTech #PPC #JBPs

This week, I read an article titled "What is e-commerce?" in my Social Media & Digital Marketing course at NYU Stern School of Business with Prof. Anika S.. One of the takeaways I had from this McKinsey & Company article was how e-commerce could drive value for CPG, an industry of great interest to me. The article highlighted that CPG manufacturers could improve margins by... 1. Establishing detailed transparency into e-commerce profits and loss 2. Earmarking specific e-commerce marketing investment 3. Using e-commerce revenue growth management tactics 4. Incorporating omnichannel supply chain actions Staying ahead of the curve and prioritizing a strong e-commerce presence will continue to be imperative for companies of all sizes to succeed. Just during COVID alone, "... year-over-year growth of e-commerce as a share of total retail sales grew... 3.3 times in the United States..." Just some food for thought ??! #ecommerce #nyustern #marketing #socialmedia #mckinsey #cpg #retail #technology #digital