Mark Renney的动态

How do you build a successful SaaS product without investment? Ask Harvest. ?? 70,000 business customers ? 2 billion hours tracked ?? $63 billion invoiced by customers All without raising investment. We’ve used harvest since 2015 now.?Why? It does one thing very, very well: ?? Track time. That’s it. It integrates with our other tools, the team tracks time, and we generate reporting to make budget forecasts per project. Whilst there will be many reasons they’ve grown to this size, I think the core reason we use it as a customer is: simplicity. Harvest does the same thing it did 9 years ago, just better. I think it’s natural for SaaS founders to get pulled pillar to post trying to decide which features to build into their product, and sometimes it leads to ‘feature bashing’ – adding features which add little to no customer value. That makes the user experience more complicated, and the product gets harder to maintain. Features like this are worse than dead weight, you have to get rid of them. ? SaaS founders need to reflect on one salient question: ??♂? What core problem does my product solve for customers, and how do we ensure we solve that as best we can be? Features which don’t contribute to this are honestly just a distraction. #scaleups #newcastle #saas #timetracking

Nailing Your SaaS Product's Market Positioning ???? For any SaaS startup, getting your product's market positioning right can truly make or break your entire business. Position yourself accurately in the minds of your target customers and market, and you're golden — differentiated from competitors, aligned with real customer needs, and able to communicate clear value. But how do you get there? What steps does positioning your SaaS startup involve, and what are some positioning examples? Get insights in this brief article: https://lnkd.in/gkhciq8G #SaaS #StartupStrategy #ProductPositioning #MarketingStrategy #GrowthHacking #StartupTips #ProductManagement

The SaaS market is booming—currently valued at $3 trillion and projected to reach $10 trillion by the end of the decade. Want to seize this massive opportunity? Building a successful SaaS product isn’t just about having a great idea; it’s about executing it right. From market analysis to defining your tech stack, crafting your MVP, and scaling post-launch, every step counts. Our step-by-step guide walks you through the essentials of creating a SaaS product that stands out in a competitive market. Whether you're a startup or an established business, this actionable framework will set you on the path to success. Ready to start your SaaS journey? Read the complete blog. Link in comment. #SaaS #MVP #ProductDevelopment

?? Did you know? 9 out of 10 SaaS startups fail. We've built multiple SaaS tools, and also worked with plenty of SaaS companies. Here are the 3 critical areas we focus on to beat the odds: 1?? Product-Market Fit ? Solve real, validated pain points ? Deliver a clear, compelling value proposition 2?? User Experience ? Create an intuitive, user-friendly interface ? Continuously improve based on user feedback 3?? Scalable Business Model ? Implement a sustainable pricing strategy ? Prioritize retention and upselling What's your top strategy for SaaS success? Let us know down below! #SaaS #StartupSuccess #ProductStrategy

?? Are you ready to dive into the world of Vertical SaaS? The recent article by BCV's Zeeza Cole and Taylor Brandt sheds light on why today is the prime time for industry-specific, cloud-based software to shine?. Here's a sneak peek of what's in store: ?? **Why Now?** - Digitization Knock-on Effects ?? - More Millennial Buyers ?? - Improved Foundational Technologies ?? - Accessibility of Data ?? ?? **So What?** - Opportunities for Automation in Untapped Industries ????? - Reinventing Early Vertical SaaS Winners ?? - Depth Over Breadth in Software Solutions ???? Excited to hear your thoughts and feelings on the future of Vertical SaaS! Drop your comments below and let's start a conversation. ????? https://lnkd.in/gi5xVi9Z

5 Ways to Build a $100M SaaS Business: Insights for Aspiring Founders I recently read a 5 year old post from Christoph Janz discussing five distinct paths for building a $100M MRR SaaS business, and it resonated well with what we've been learning first hand with SnapRefund's GTM approach. Revisiting these insights today feels relevant as ever as SaaS ecosystems evolve and founders are compelled to carve unique strategies for sustainable growth. Here’s a refresher on the 5 styles of go-to-market approach to reach $100M in monthly recurring revenue: 1?? The $1 ARPA (Average Revenue Per Account) Path: 100M users at $1/month (think consumer-focused freemium models). 2?? The $10 ARPA Path: 10M users at $10/month (low-touch, viral growth strategies dominate). 3?? The $100 ARPA Path: 1M users at $100/month (small-to-midmarket SaaS sweet spot). 4?? The $1,000 ARPA Path: 100k users at $1,000/month (enterprise SaaS with a heavy sales touch). 5?? The $10,000 ARPA Path: 10k users at $10,000/month (hyper-targeted, high-value niche solutions). These pathways reflect different customer segments, pricing structures, and go-to-market strategies. Whether you're going wide with consumer-grade virality or deep into enterprise-level problem-solving, the key is identifying the right fit for your product and market. Key takeaways for today’s SaaS founders: ?? Focus on unit economics early. Your path dictates CAC, LTV, and scalability. ?? Customer understanding matters. The deeper the relationship, the higher the potential ARPA. ?? Growth doesn’t mean complexity. Success often lies in simplicity and relentless execution. At SnapRefund, this framework has helped us understand where AgentSnap and ClaimsSnap fit into the SaaS ecosystem and where we need to double down to accelerate growth. Which of these paths resonates with your business journey? Drop your insights in the comments! Let’s discuss how founders can strategically scale in 2024 and beyond. ?? #SaaS #startup #gtm

"You can't scale what you can't measure." ?? Usage-based pricing is trending, but here's my hot take: it's only as powerful as the metrics driving it. The real question is - what core value are you delivering to your users? ?? When you can measure the true value your product delivers, magic happens: - You naturally align with your customers' growth journey - their success becomes yours ?? - Your scaling becomes seamless, not forced ?? - Your business model evolves organically with your product innovation ? But here's the catch - without solid value metrics, usage-based pricing is just numbers. The companies that nail this don't just grow... they thrive. ?? #SaaS #ProductStrategy #StartupGrowth #ValueBasedPricing

Every SaaS founder understands the challenges: Turning an idea into a functional product. Scaling that product into a sustainable business. Achieving consistent growth while managing resources. The truth? Growth isn’t just about effort—it’s about strategy: Building systems that work, not just for today but for the future. Attracting the right users who drive long-term value. Partnering with experts who understand your goals and can accelerate results. Focus on what matters most: sustainable growth and smarter scaling. ? #SaaS #GrowthStrategy #FounderMindset

My 7 Best SaaS GTM Guides 2024 (Free) Go-to-market in 2024 is tough. ? intense competition ? difficult VC funding ? longer sales cycles ? rising customer acquisition costs So growing your SaaS to 1€ million ARR and beyond requires a good GTM strategy. A powerful GTM relies on: ? a strong Ideal Customer Profile ? a clear Messaging ? translated into a high-converting SaaS homepage and Sales deck ? a non-complex value-based SaaS pricing ? 1-2 initial growth channels (e.g. Outbound and Content) So it is not a surprise, that my best SaaS guides in 2024 cover these topics. ?? ???????? ???????? ?????? ????????????: 1?? The Ultimate Ideal Customer Profile Framework 2?? The Ultimate SaaS Messaging Framework 3?? High-converting SaaS homepage template (co-authored by Tarik Yayla) 4?? The perfect Sales Deck template 5?? The Ultimate SaaS Pricing Guide 6?? The Best Outbound Tech Stack for SaaS (co-authored by Christian St?dtler) 7?? The Ultimate Content Marketing Guide for SaaS (co-authored by Matteo Tittarelli ??) ?? What guide are you missing? ? Comment 'GTM guides' and I will send you a DM with all 7 GTM guides. _____ ?? UPDATE ?? - The guides are available via the link on my LinkedIn profile (featured section). #saas #gtm #startups

5 Invaluable SaaS Lessons I Learned Along the Way ?? The following post is written for our CEO Daan Schoofs ?? Years of building and scaling SaaS comes with countless lessons. The following 5 immediately come to my mind when I reflect on the past years: 1. ???? ?????????? ?? ?????????????? ?????? ?? ???????????? ????????????????, ?????? ???????? ???? ???????? ???????? ???????????? ??????. You want to 'live their problems', so immerse yourself in this group through long conversations, surveys, and observation. 2. ???? ???????????????? ???? ??????????. Your SaaS startup is often your baby, which makes it difficult to deviate from your original vision. However, you must be willing to pivot if necessary. 3. ???? ?????? ?????????????????????????? ?????? ???????????????????? ???? ???????????????? ??????????????. Listen to the needs, gather feedback, and prioritize processing it. Crucial to keep your churn under control and to improve your solution. 4. ?????????? ???? ?????? ????????????. Ensure that your acquisition method and lead follow-up are optimized first. Scaling SaaS isn't magic; it's hard work and ensuring that you excel in the basics. 5. ???????? ?? ?????????? ?????????? ???? ?????? ???????? ???? ?????????? ????????????. Establish a clear definition of this, so you know what you want to measure. Over several of these lessons, I've previously delved into cases. You can find them through the links in the comments ?? What are the vital SaaS learnings you'd want to share with everyone? #venturebuilding #startupstudio #saas