20% of the time - Flooencer's SaaS GTM trench. ??it! 40% getting hands dirty outside of Tech/SaaS. The rest? I advise receptive companies - those with courage to admit they are a little stuck in their marketing ways.
3rd article - in a series of my own insight, objectivity and good ol' joining the dots. It's a privilege to work both behind the scenes in this area & also deliver it for real outside of B2B Tech/SaaS.
Marketing should really empathise more with their colleagues in the sales trenches.... The third article in this series (link in comments), is for sales leaders who value the collaboration & enablement from their marketers, innovation & relationship building, those who want a return to accelerated sales pipelines... but with all the best intentions & sales enablement in place they are struggling with tired, saturated, stale & EXPENSIVE inbound and outbound techniques (delivered by both sales & marketing) ?? Sales leaders worldwide would all agree they would love to find an unsaturated & fresh channel...one that can truly influence the pipeline at all stages ?? & despite the barriers they all know exist, the real problem is status quo bias, "it's too much change".... that the marketing dept has to wipe the slate clean of all inbound and outbound techniques to forge ahead, rather than adjusting the blend by adding in a third way ?? yet they are experiencing four, even five-figure costs to get a deal in a languid pipeline, - madness.. ?? Remember that unsaturated fresh way? - embrace your buyers with a network of partnerships via long-term relationships & campaigns with ???? ???? external business influencers !! ?? Here's how: Partner?#nearbound?GTM strategy with Business Influencer Marketing (the impact on Sales - but it needs to be driven by Marketing ideally) - you'll need both! ?? Not only could your company's CAC costs come down, but you'll get validation in the whole buying process & you'll do more, with less @ TOFU (see below) #influencermarketing #businessinfluencer #nearbound
