MARKETING-INTERACTIVE的动态

WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and #advertising. The alliance will help scale expertise among agency teams and brands in leveraging #Roblox as a new media channel. #WPP and its media investment company, GroupM, will join the official Roblox partner programme as an agency partner to work directly with Roblox to establish a long-term measurement advisory relationship, shaping the future of the brand ecosystem on the platform and setting new standards for 3D environments and immersive media. Stephanie Latham, VP of global brand partnerships and advertising at Roblox, said: “We’re excited to partner with WPP to push the boundaries of brand creativity on Roblox. This alliance will enable brands to harness our platform’s unique capabilities and connect with our incredible community, driving forward new standards in immersive media and delivering exceptional experiences for a diverse and engaged audience.” Rob Reilly, chief creative officer of WPP, said: “Roblox is an amazing platform for brands to engage creatively with a young, expanding and valuable audience. By merging WPP’s creative firepower with Roblox’s innovative environment, we will continue to invent new and exciting ways for brands to connect with the next generation of consumers. Buckle up." Andrew Meaden, global head of investment at GroupM, said: “Roblox has redefined the way young people interact with the world and discover new products and ideas. We are looking forward to partnering with such an important platform to shape the future of #MediaInvestment, measurement, and brand engagement in #virtual worlds and help our clients navigate this exciting new frontier.” #partnership #GenZ

Huge news for the future of gaming! Specifically on boarding more brands to the largest UGC gaming platform. Tony Barnes lays all the key points out in his post. As I spent most of my career on the brand side I know how important a partnership like this is, non gaming endemic brands have always been on the fence whether to jump in and embrace gaming. With WPP giving a nod of approval and sharing their expertise this could open up a waterfall of interest when it comes to not only showing up, but also a inflow in the media spend category. What other platforms are their that can open up a connection to GenZ and GenA as well as gaming does? I know at Karta we are very excited by this and are here to build with brands. #roblox #UGCgaming

Big news! WPP and Roblox have partnered to help global brands unlock the full potential of immersive media and UGC gaming on Roblox. The largest media and advertising group partnering with the most popular UGC and social gaming platform, awesome. Here's is what I think the key points are: ? WPP & Roblox Collaboration: Aims to unlock the potential of immersive media advertising and gaming for global brand clients. ? Training and Resources: WPP clients and marketers will gain access to specialized training and a certification programme on building within Roblox and creating immersive branded content. ? Pioneering Immersive Advertising: Focus on integrating new forms of creative storytelling and audience engagement. ? 3D Measurement Standards - A joint advisory council will be created to advance 3D measurement standards for the industry. Great news for our space and we're excited to work with WPP, GroupM and their clients. If you’re interested or looking to create Immersive Ads strategy and branded experiences in Roblox then hit us up. Learn more: WPP & Roblox Partnership. https://lnkd.in/eM3RupQu #immersiveads #immersivemedia #roblox #advertising #wpp #UGCgaming #metaversemarketing #storytelling

Is “Mobile Gaming” a line item on your marketing budget yet? ?? More and more brands are jumping at the opportunity to advertise in the largest entertainment industry in the world (that’s right, we said largest) through immersive brand experiences. From heritage fashion labels like Burberry in Minecraft to brand logos as sweets in Candy Crush, brands are exploring not only how to get eyeballs on their brands, but how they can add value to the gaming experience. How do you create a successful campaign? ??♀? Keep the experience as native to the experience as possible (see Alo Yoga's Sanctuary in Roblox) ?? Partner with creators who are native to the platform for an authentic experience. Carolina Herrera worked with a popular Roblox creator to bring their items to life inside the game. ?? Make it approachable - Prada Group worked with Candy Crush to giveaway perfume samples, knowing that getting the sample increases the likelihood of purchase. Perhaps most important of all, get out there and experiment! #mobilegaming #marketingstrategy #brandawareness https://bit.ly/3KsHj4B

Available for advertising campaigns on Roblox later this year, Integral Ad Science’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments. Talking about the partnership, Lisa Utzschneider, CEO of IAS, said, “Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.” Meanwhile, Allison McDuffee, global head of brand insights and measurement at Roblox, commented, “This partnership will help us develop industry leading measurement tools to establish and maintain trust with our advertising partners. We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS.” #platforms #advertising #integration ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

The results are in! As we work to bring more brands to Roblox, we know that they want proof points that can guide their investment decisions. Check out some results from our latest study conducted via Latitude: ?? 78% of respondents said they enjoy immersive experiences from brands on Roblox ?? 82% said they appreciate brands that provide in-experience content, like avatar items and special mini-games ?? 75% of Roblox users said they are more likely to notice brands that advertised on Roblox vs. elsewhere Dive deeper into the study: https://lnkd.in/g_Tfb5Bt

?? Exciting news for advertisers! ?? We just announced at Newfronts that immersive video ads are now available for all advertisers on Roblox. And the best part? These ads units are not just performant, they're also resonating with GenZ audiences. A study by Latitude and the brilliant Allison McDuffee confirmed that users exposed to Roblox video ads were significantly more likely to visit the brand's Roblox experience (+10pp) and post about the brand on social media (+5pp) #Roblox #advertising #GenZ

Roblox Immersive Ads System for Brands It’s no surprise that a game with over 70 million daily active users attracts brands to connect, create, and inspire in?new ways. In the past few years, many brands from Nike to Netflix have been drawn towards Roblox to?engage with a?younger demographic. Roblox Immersive Ads system enables brands to craft immersive and interactive experiences that surpass traditional advertising methods. The platform features in-game ads that blend seamlessly into the gameplay, making them less intrusive.? These ads come in 3 formats: Image ads - Which are just your traditional ads Portal ads - Ads with a door that teleports users into an advertiser’s experience. Video Ads - A video up to 30 seconds that users can watch in-experience, which can either be click-to-play or autoplaying and can provide rewards to the viewers. These advertising options present a fantastic opportunity for brands to create unique and memorable interactions with a younger audience. In addition to just ads, brands can integrate cosmetic items for player avatars related to their brand. Adidas’ recent collaboration with Roblox brought officially licensed digital Adidas clothing to the Roblox Marketplace. Alongside ads and cosmetic items, there many other ways brands can integrate their image into Roblox: these include hosting limited-time events and creating full-scale games like Nikeland.

Say you want to reach the new generations of consumers, and you want to be (+cost) effective. Well, let me tell you about Exclusible, a leading studio pioneering in immersive experiences and Roblox Gaming. Let's go! In this new era, where engagement is king, Exclusible leads the charge in crafting unforgettable brand experiences, with a strategic focus on gaming, to bridge the gap between traditional marketing and the dynamic world of online communities. Why Roblox? - 3.3 Billion gamers globally: with a staggering 58% under 34 years old, the platform offers an unrivaled opportunity to connect with the next generation of consumers - 67% of users under 16: Roblox is a thriving social space where the youth spend an average of 2.6 hours daily - Engagement like you have never seen: our expertise has seen 7.5 billion total visits and 1.2 billion hours of user engagement, proving the magnetism of well-crafted in-game experiences. Exclusible’s successes on Roblox - Innovative Brand Worlds: from Gucci Garden to NikeLand, we've transformed how brands interact with their audience, achieving more than 100 million visits in branded experiences - Comprehensive Roblox Solutions: our services extend beyond game creation. We offer in-game branded experiences, immersive advertising, digital sales, and insightful data analytics to ensure your brand's success Why Exclusible? - Award-Winning Team: our Roblox team has garnered multiple global awards, reflecting our commitment to excellence and innovation - Fortune 500 Experience: with projects for over 25 Fortune 500 companies, our portfolio speaks volumes of our capability to deliver high-quality, impactful solutions - Exclusible’s team prides itself on an unmatched track record, working on setting new industry standards. Our comprehensive service menu covers everything from Web3 Strategy to Metaverse Events, ensuring a full-spectrum approach to digital marketing and immersive experiences Exclusibe’s mission is to accelerate the journey into the digital future. The ambition here is to transform your brand with cutting-edge technology, ensuring you lead in the evolving landscape of digital marketing and immersive experiences. The team is now the reference point for companies in making their brands a beloved part of your audience's daily digital life. Do you want to level up your brand? Contact me to explore how we can tailor a Roblox experience that resonates with your brand's identity and values, ensuring a deep and lasting impact on your target audience. Check out the deck 'Stepping into Roblox as a Brand' for more information. Last but not least, as a bonus, thanks to my side project BlackCube, members of the premium Innovate Plan can receive an additional unique 5% extra discount on their exceptional Web3, AI, and Influencer marketing services. See: https://lnkd.in/ezjAfYYR #Exclusible #Roblox #Gaming #BrandEngagement

Versace's Strategic Move into Fortnite Versace has made a bold entry into the virtual world of Fortnite by integrating its Mercury sneakers into the popular game, Murder Mystery. Players can explore an archaeological dig site and compete to be the first to find the Mercury sneaker, a digital treasure that provides them with special in-game rewards. ?? Why is Versace in Fortnite? Versace is leveraging Fortnite to reach a younger audience, which is increasingly fragmented and harder to engage than ever before. This strategic move aligns with the trend of brands exploring immersive experiences on gaming platforms to connect with their target demographics. ?? The Rise of Gaming as a Marketing Platform Fortnite's appeal spans continents, age groups, and cultures, making it an ideal platform for brands to engage with new audiences. The game's diverse demographic is immersed in digital culture and prefers interactive experiences over passive content. This demographic is hard to reach through conventional methods, making Fortnite a valuable marketing canvas. ?? Successful Brand Integrations in Fortnite Fortnite has seen numerous successful brand integrations, including collaborations with Marvel, Nike, and Travis Scott. These integrations have created immersive experiences that resonate with players, enhancing the gaming experience rather than disrupting it. ?? The Future of Brand Collaborations As more brands explore integrations on platforms like Roblox, it will be interesting to see if this trend grows on Epic Games' Fortnite. The potential for unique brand storytelling and audience engagement within Fortnite is vast, offering brands an opportunity to create memorable and impactful campaigns that resonate with players and generate positive press. Versace's integration into Fortnite is a strategic move to tap into the younger audience and create immersive experiences that enhance the gaming experience. As brands continue to explore gaming platforms for marketing, it will be crucial to understand the Fortnite culture and contribute in ways that are appreciated by its community. At Rocket Fuel Technologies, we specialize in crafting immersive brand experiences on?Roblox?&?Fortnite, the leading platforms for virtual engagement. Our expertise can bring your vision to life and create unforgettable interactions for your audience. Let's collaborate to build something extraordinary together.