Marketers That Matter?的动态

Three of our fabulous Performance Directors attended SXSW Sydney last week. Here's what we learned ???? ?? Conversation around AI seems to permeate every area of life at the moment - from business and tech to beauty and even pet health. But despite ongoing interest in AI, there's still a big desire for human connection and a craving for community that serves as an opportunity for brands. ?? Success and virality can't be bought. From marketers to chefs and singers, everyone is talking about the importance of authenticity, finding your audience niche and earning their attention to win hearts and minds. ?? Fighting convention unlocks new opportunity. From creators shaking up the world of influence to how we measure reach and brand impact, what was done even five years ago might not work today and certainly not tomorrow. It's time to break the rules and reimagine what works to win right now. Credit Siobhan Veddovi-McCaughan Liam Bettinson Jesse Muir for their participation and great thinking. Here's to next year SXSW!

?? Client Success Story! ?? Huge shoutout to Ian Carter from Talent Bounds Clinic! ?? With the help of Ryan and the team at DC Practice Growth, they’ve achieved incredible results: ?? Last event: 80 bookings, 60 attendees, 27 signed up! ?? Previous event: 84 bookings, 42 attendees, 12 signed up (during summer holidays!) ?? On track for their best quarter ever! Keep up the amazing work! ?? #ClientSuccess #PracticeGrowth #DCPracticeGrowth #RecordBreakingResults

Join us in celebrating J. Scott Bainbridge, MD; Alexandra Fogarty, MD; Scott Horn, DO; Jonathan Kirschner, MD; Timothy Maus, MD; W. Evan Rivers, DO; Nathaniel Schuster, MD; Virtaj Singh, MD; Matthew Smuck, MD; and Patrick H. Waring, MD at the awards presentations next month in Boston at the #IPSISAnnualMeeting https://lnkd.in/gSBTVQ-u #InterventionalPainMedicine #PainMedicine #InterventionalPainManagement #PainManagement

Heading to the Media Research Group (MRG) London Conference this Wednesday? ?? Our CMO, Sean Adams, and Client Lead, Sumran Kaul, will be there to gain diamond insights from the industry alongside some of the biggest leaders in the space. Curious about how Brand Metrics is revolutionizing campaign performance with the power of #brandlift? Let’s chat! Reach out to set up a meeting or catch us at the event. We're looking forward to seeing some of you there! #adtech #measurement #metrics #MRGLondonConference

Proud to share that West Monroe has acquired Inspired Health, enhancing our life sciences capabilities and opening a new Boston office. This strategic move boosts our life sciences revenue by 30% and strengthens our support for private equity clients. Inspired Health's expertise in market insights and commercial strategy complements our technology and operations strengths, allowing us to deliver comprehensive solutions in the pharmaceutical and medical device sectors. Their industry expertise will be invaluable as we continue to grow and innovate. Looking forward to what lies ahead in 2025 and beyond with this exciting expansion! #WestMonroe #InspiredHealth #LifeSciences #BostonOffice #Growth #Innovation #Healthcare #Consulting

If you want to stay connected to what happens in the insights world, join the latest community of Insights leaders and get connected with the Insights Lighthouse. On top of course, there are still very well known other insights associations like ESOMAR, Market Research Society (MRS) etc that are worth be connected to in order to stay alert and opened to the new ongoing revolution of AI for Insights

CALLING ALL HR EXECUTIVES! There are 2 DAYS LEFT to register for The Millennium Alliance Transformational CHRO Assembly at JW Marriott in Atlanta on June 4th & 5th! We are so excited to share this incredible program we've put together, bringing together an intimate group of the most passionate and influential minds in HR. Not sure if this is for you? - The implementation of Gen AI adds a new layer of responsibility of our HR leaders, and they are being asked to make huge decisions in a space that they are only just learning about themselves. Come learn about how other leaders are approaching this issue and re-igniting a desire to learn and adapt! - Confused about how to retain top talent for a new generation of your workforce? Come learn about how to approach both talent attraction and development for the Gen Z revolution! - Stressed about demands for massive organizational change? Come hear the stories of those from some of the biggest organizations that have done it themselves! - Need to re-skill and up-skill your current workforce so they can compete with AI and automation? Come see how new learning and development programs are helping boost your employee's confidence and growth! - Dealing with rising healthcare costs and financial wellbeing for your teams? Come learn about best practices for adapting your benefits strategies that empower you to take this on head first! Want to see at the rest of our agenda?? Comment "I'M IN" for the password or email me at [email protected] to set up a quick call to secure your spot. Happy Learning:)

In a series of posts over the next few months, we will be sharing information on our company values – what they mean, how we developed them as a team, and how we incorporate them into our daily lives. This journey began back in 2021 as we prepared for our demerger from Doro. Our leadership team, with the guidance of a communications agency, initially laid the groundwork for our company name, brand, mission, vision, purpose, and values through a series of workshops. Recognising the importance of involving voices from across the organisation, we extended this work by appointing representatives from various departments to review and contribute their perspectives on the proposed values. Their input was invaluable and, in a collaboration with the leadership team, we refined these values to ensure company-wide resonance. Our CHRO Annika Ramsing, reflects on the work that was accomplished: “We understood that words hold different meanings for different people, which is why we launched the ‘Culture in Every Department’ initiative. Through this, managers led workshops with their teams to collectively determine what these values meant in their daily work. The result was a powerful alignment, where each department could identity with our values and how they were brought to life in their specific roles.” Our values – Show Care, Act Smart, and Be Heroes – were born out of this process and are more than just words - they are principles that guide our actions and reflect in everything we do. Stay tuned as we continue to explore how these values influence our work.

Building a resilient culture is the foundation of success for biotech companies. ? We’re excited to announce that Meg Alexander, Ovid President & COO, will join a powerhouse panel at the Longwood Healthcare Leaders San Francisco CEO event to explore this crucial topic. ? In today’s fast-evolving healthcare landscape, a strong company culture isn't just a “nice-to-have”—it’s essential for empowering teams to navigate challenges, seize opportunities and drive growth. ? Meg will share actionable insights alongside industry leaders: ? Mathai Mammen, M.D., Ph.D. ? Adrian (Ad) Rawcliffe ? Joanne Smith-Farrell ? Moderated by Smita Pillai, this is a conversation you don’t want to miss. ? ??Heading to the event? Don’t forget to attend this inspiring session! ? Learn more: https://lnkd.in/esNkzCWY ? #HealthcareLeadership #CompanyCulture #Resilience #LongwoodHealthcareLeaders

Happy five-year Hellerversary to Kelsey Webster, our SVP, Account Services! This is an exciting milestone not only for her as an individual, but for Heller Agency as a whole. As one of our earliest team members, Kelsey is a cornerstone of the agency’s growth and development, bearing witness to exciting changes and majorly influencing both its past and future direction. “My favorite part of the job is that no two days are the same,” Kelsey says, and that’s remained true from when she started with us at eight employees, to now, where that number has soared to over 60. She’s especially proud of nurturing the deep pool of nationwide talent present at the agency, each member bringing a unique perspective and expertise, while all sharing a core curiosity and drive to learn. This is highly valuable to have in the pharmaceutical marketing industry, which Kelsey herself describes as “an industry of constant evolution.” It’s safe to say that the agency has gone through many pivotal evolutions in the last five years—but through it, Heller has stayed true to our people, culture, and core pillars of excellence. Above all, we value outside-the-box creativity, innovative solutions, and authentic connections with one another. Kelsey has played a large role in laying the foundations for that environment. What’s in store for the next five years? To start, Kelsey plans to work alongside the team to continue what she calls “scalable and sustainable growth.” This strategy leverages her innate ability to form client relationships, upscaling Heller’s offerings and increasing our reach to patients and physicians alike—all while maintaining the core of what makes us Heller. Continuing to evolve within an ever-changing world and industry, Kelsey, along with the rest of the leadership team, strives to set the standard for what a ground-breaking agency looks like. As she says, “We’ve got the team, the expertise, and the passion to do it.” #HellerAgency #HellerHearts #BoldHearts #TeamHeller #AgencyAnniversary #YouRock #FiveYearsatHeller #Hellerversary #TeamAppreciationPost