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Also, journalists are increasingly being favoured for high-profile communication roles, while professionals from agencies find it challenging to land comms roles without at least 7-8 years of experience. "Journalists from national publications are preferred for public affairs roles. There are not many opportunities in the communications industry. Adding to this, any day a journalist will get preference over an agency folk or someone in the corporate sector. Journalists also get paid much better for the comms role, which was one of the key findings from our Salary Survey. This trend creates competition for agency professionals and those in the corporate sector," says Shashank Bharadwaj, Founder & Managing Partner - WebX Integrated Marketing Solutions and CommsJobs.in.
Economic instability, industry shifts, and evolving job descriptions seem to be accelerating this trend.
"Today, it’s all about cross-functional experience. There is a huge demand for roles focused on “people and culture,” which combine internal communications, Diversity and Inclusion and HR. Another role that is really in demand is public affairs. Due to the changing dynamics in government, politics, and geopolitical situations, journalists are increasingly preferred for this role. There is also an increasing preference for journalists for the role of a content director which is further contributing to this trend," says Bharadwaj.
#Communications #InternalCommunications #PublicRelations #PublicAffairs #Journalists #SalaryTrends #India
