Leonteva Consulting的动态

? ???? ?????? ?????? ???? ?????? ??????, ?????? ???????? ?????? ???? ?????????????????? ???? ???? ?????????? ??????????????. ? But here’s the pitfall - things often go off track during the marketing-to-sales transition. The problem? Many marketing teams stop at MQLs or leads, thinking their job is over. ?? Wrong. The real goal is revenue. Imagine a product demo at a trade show with endless sign-ups. Sign-ups are promising, but how many became customers? These are impressive at first glance, but the real win is when they convert to revenue. A marketer who stops at leads might celebrate early, but one who’s all about revenue accountability? They know the work continues until the sales roll in. ? ????’?? ???????? ?????? ?? ??????????. ?????????????????? ?????????? ???? ?????? ?????????????? ???????????????????????????? ???? ???????? ?? ???????????? ????????????. We need to align our marketing efforts with sales goals and measure success by the revenue we generate. This means tracking ROI from every marketing channel and holding ourselves accountable for driving real, measurable results. Ready to drive real revenue growth? Let’s connect and discuss how we can transform your marketing strategy for greater impact. #MarketingStrategy #RevenueGrowth #SalesAlignment #ROI #LeadConversion #B2BMarketing

Stop Making Your Marketing a Sales Pitch? Nobody wants to be sold to 24/7. If all your marketing does is push sales, people will tune you out—fast. Here’s Why Value > Selling: 1?? People buy from brands they actually like – Build trust, don’t just shove products in their face. 2??Marketing should create demand, not beg for sales – Make them want it before you even ask. 3?? Salesy content gets ignored – No one’s engaging with “BUY NOW!!!” posts. 4?? Good marketing makes selling effortless – Position your product as the obvious choice, not a desperate pitch. What to Do Instead: ?Educate. ?Entertain. ?Be useful. #MarketingStrategy #BrandGrowth #ContentMarketing

Before you decide to jump into more marketing tactics in 2025... ask yourself the following questions: ? Do you know your ideal customer inside and out? ? Is your brand story compelling and unique? ? Are your marketing and sales efforts aligned with your overall business goals? Without a clear marketing and sales strategy supported by a market position you can win - everything else falls flat. At OTM, we help you win by defining your strategy, aligning your teams, and building a scalable growth engine that attracts, engages, and converts leads for long-term success.

Did you know, short-term sales might boost your numbers today, but it’s strategic marketing that builds lasting success and sustained revenue over the years. ???? The Roots Digital can help you achieve that! Feel free to reach us at ???? [email protected] #TheRootsDigital #MarketingStrategy #LongTermSuccess

?? Resist one-off marketing! No one webinar. No one email. No one LI post. Success isn't from one campaign, tactic, webinar, or post. It's the compound of all activities over time. For lasting growth, be consistent. Treat everything as a growth loop. Consistent output is the key to all growth metrics. ??

Neglecting your marketing assets is costing you revenue. Use them wisely! Your assets are your greatest tool. Here’s how to leverage them: - Align them with sales efforts to give value - Update them regularly to align with prospect pain points - Personalise assets for different target segments When assets work for both teams, deals close faster. Don’t waste the resources you’ve built. Assets drive growth. Are you using them right?

Before You Spend Another Rupee on Marketing, Fix This. Think about it: Why do most businesses struggle with conversions? But what is missing? It isn’t a sales problem or a product problem, it is a funnel problem. You are mostly: ? Trying to sell to everyone. ? Letting customers skip steps in the journey. ? Not nurturing leads properly. A solid sales funnel fixes this by guiding prospects step-by-step from awareness to purchase, without losing them along the way. But what exactly is a sales funnel? ?Think of it like a customer roadmap: It moves people from “Who are you?” → “I need this!” → “Take my money!” Now, let’s break it down. Swipe through the carousel ??

?? Unlock the full potential of your marketing efforts! ?? Without a proper sales sequence and process, you're wasting valuable leads and precious marketing dollars. ?? A well-defined sales process ensures every lead is nurtured, followed up with precision, and guided smoothly from initial contact to final sale. This maximizes your marketing ROI, builds trust with potential clients, and ensures no opportunities slip through the cracks. ?? Don't let your marketing investments go to waste—create a strong sales process and watch your business thrive! ?? #SalesSuccess #MarketingROI #LeadNurturing #BusinessGrowth #SalesProcess #MaximizeLeads

When you realize marketing needs to be revenue-accountable, you realize marketing needs to be involved at every stage of the sales process not just till the hand-off. Hand-offs are where Go-To-Market strategies break down and why marketing organizations can hide behind MQLs or Leads as their core accountability when they are really accountable to revenue. Did scanning 500 badges at that conference really matter? Ask a marketer in a hand-off environment and their answer is very different than a marketer who is revenue accountable. We want revenue accountability for marketing. That's the only way we can scale marketing's impact. Oh, by the way, buyers want marketing more involved too. They want more content at every stage of their journey and less interactions with sales people. Listen to your buyers. #marketing