Marand Builders, Inc.的动态

Very excited and also little bit proud to finally reveal something we have been working on for the last two years here at GOSH Charity - our newly refreshed brand and first brand campaign. ? We are so lucky to have such a loved and treasured brand. But like all organisations we need to make sure we are meeting the current challenges of relevancy, inclusivity and being digitally enabled. But most importantly we need to make sure we are communicating the massive impact serious illness has on the lives of children and why the need for the hospital and the charity is more important than ever. ? Our refreshed brand stays true to our roots which is all about the child and childhood. We’re more explicit about our role in giving seriously ill children the best chance and best childhood possible, so we’ve made sure it’s right at the heart of who we are and what we do. We now have a refreshed design system that's rooted in our history. Our logo now reflects our original logo and its authenticity, originally inspired by a young patient’s drawing at GOSH, and we’ve introduced elements that inject personality and distinctiveness, for example our animal characters inspired by the hospital ward names.? ? A more direct tone of voice reflects our determination to stop at nothing to protect childhoods from the most rare or complex illnesses. Changes like our hero colour now being a bright blue (the same colour as the teardrop in our logo) help make us more accessible though purple remains a part of our secondary colour palette. ? One of the most important considerations throughout this project has been ensuring the voices of seriously ill children and their families at GOSH were considered at every stage. Championing and honouring their real experiences of both the harsh realities alongside the hope and joy so many experience, with honesty and authenticity was critical. ? Our new (and first!) brand campaign aims to?exemplify just that. Featuring in billboards and underground stations across London and the southeast over the next few weeks, our five hero children help tell the story that no childhood should be lost to serious illness. ? Massive thanks to Impero for our brand strategy and Stuart Gough, Ashley Johnson and Ruth Jamieson for bringing it to life creatively. And of course, the massively talented Marketing and Comms team Great Ormond Street Hospital Charity who have worked tirelessly to get us here today. ? Brand building is a long-term project and we will no doubt learn lots and adapt as we take this our to the external world. But ultimately, we hope this change will enable us to connect even more people to important and wonderful world of GOSH and GOSH Charity, and help us do even more for seriously ill children across the UK.

This Black History Month, as we celebrate the resilience and strength of the Philadelphia community, let us remember the words of Maya Angelou: “We all should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value.” At HOW Charities, we're dedicated to turning dreams into reality by empowering individuals on their journey to homeownership. #HOWCharities?#HOWGroup #charity #americandream #homeownership #financialliteracy #philadelphiacommunity #buildinghomesbuildingfutures #HOWCharitiesCommunity #givingback #communitysupport #volunteer #teamwork #nonprofit #makingadifference #PositiveChange #CommunityEmpowerment #GivingBack?#SupportingHOWCharities? #BlackHistoryMonth #BlackHistoryMonth2024

This Black History Month, as we celebrate the resilience and strength of the Philadelphia community, let us remember the words of Maya Angelou: “We all should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value.” At HOW Charities, we're dedicated to turning dreams into reality by empowering individuals on their journey to homeownership. #HOWCharities?#HOWGroup #charity #americandream #homeownership #financialliteracy #philadelphiacommunity #buildinghomesbuildingfutures #HOWCharitiesCommunity #givingback #communitysupport #volunteer #teamwork #nonprofit #makingadifference #PositiveChange #CommunityEmpowerment #GivingBack?#SupportingHOWCharities? #BlackHistoryMonth #BlackHistoryMonth2024

? "Systemize the predictable so you can humanize the exceptional" from the founder Isadore Sharp of Four Seasons Hotels and Resorts is one of my newer favorite sayings. ? Creating systems and processes to some... → is a drag. → is boring. → is too detailed. → it doesn't allow for creativity. → it takes too much time. I'm thankful that Ray Strickland, III and Melissa Strickland value identifying and documenting their processes so that they can stop being the walking SOPs for CoPassion so that the most important things are getting done the right and best way every time. If you haven't read/listened to the book Process by Mike Paton and Lisa González, check it out! Once you identify, document and start implementing processes done the right way and best way every time, results and profit will come...and you'll be delighting your clients all the meanwhile because your team is no longer using their precious brain power to think through each step of the process, instead, they will be following the process and using their brain power to think of how to make this a WOW experience for their clients.

We love liberating leaders from being the "walking SOP" in their company so they can dive deeper into culture, fun, innovation, and joy! Looks like great work, Charity Medina! I am so glad you are finding value in Process! #processbook #processisfreedom #visionaries #freedom

Well said, Paul! ?? Learn more about Orchard Brae House: https://lnkd.in/eC4VsKQ5 https://lnkd.in/eFacXjKj #edinburghoffices #edinburghproperty #edinburghbusiness

There are myriad of ways to go about starting an Employee Volunteer Program, at America's Charities we've highlighted the 5 key steps to begin yours today! Download our free guide at https://hubs.ly/Q02kTvZb0

Community Matters: At robinson+co, we're proud to support local businesses and charities. ?? ?? Learn more about our involvement in the local community in our Social Value White Paper: bit.ly/rcosocialvalue #community #communitysupport #SocialValue #communityfirst #socialimpact #socialvaluematters #socialimpactinvestors #socialimpactstorytelling

Share your favorite childhood book below! How did it inform your decision-making?