Josh envisions the future of co-manufacturing or contract manufacturing as being shaped by the emergence of Gen Z entrepreneurs in the consumer packaged goods (CPG) industry. He highlights the potential for this generation to revolutionize the traditional practices of manufacturing by prioritizing efficiency and flexibility. Gen Z, often misunderstood as lazy, is seen by Josh as seeking quicker paths to success. He believes that their entry into the CPG sector will bring about significant changes. They may opt to invest in their own manufacturing equipment or seek out manufacturers that can meet all their production needs in a streamlined process. In Josh's view, Gen Z entrepreneurs will drive the industry towards greater efficiency and flexibility, transforming relationships between brands and manufacturers into true partnerships. He foresees a future where contract manufacturing adapts to the evolving needs of entrepreneurs, embracing innovation and collaboration to meet the demands of a changing market landscape.
