Managing Communications Consulting的动态

Creating enough content to brand, communicating value to your customers or creating a call to action with your key prospects takes a lot of time, especially if you want to distribute content on timely, frequent schedule. Some people have the notion that content must be developed internally because nobody else understands their business. Bull. That’s just not necessarily true. I have produced content on those internal teams, and I have hired part-time employees just out of college. That’s okay but be sure you understand that somebody needs to be around to help them have business acumen, to edit, and to provide lots of patience. Sometimes I will miss the mark when I write for a client. However, most of the time, what I write becomes a painless process for my client or my angle or perspective opens new ways to look at their services or products. ·??????This is what I do as an outsource content creator… ·??????Research industry niches and competition. ·??????Interview subject matter experts, clients, and partners. ·??????Produce content specific to the distribution channel. Social media, websites, e-news, media, and other content, though often repurposed is different even if some of the same audience might view the content in different channels. ·??????Craft audience-focused content. ·??????Optimize for key words, search engine optimization, and hash tags. ?????????????????????????? ?I use what I have learned in many industries over the years, but more importantly, I have attended meetings on the management teams of both large and mid-size companies as an employee. I know the pain of not having the right answers or the results of poor customer service or discovering missed opportunities. Ask me how I can help you and what that would look like to support your content requirements.?Let's talk soon during a complimentary meeting! #contentcreation #digitalmarketing #linkedinexpert

Good morning to you. I just want to remind you that I'm a copywriter and marketing strategist. This means I help solve your marketing and sales conversion problems. But let me break it down in detail. Once I come onboard your marketing team or your business... I tend to understand who you want to sell to in-depth. I find out what you've already done or been doing and the results you have. Next is to study and deeply understand your product and the benefits it offers. Hint: I need to be able to list at least 10 benefits of your product or service before we move on. I'll understand the market you're in. What is known to work in your market. Then I go ahead to gather all your product/service strengtheners, this includes Your testimonials, social proof, case study, bonuses, freebies, etc Finally, I identify the emotions associated with your market and product. Now it's time to get YOU results. I'll create exclusive and personalized marketing messages and strategies that places your business and product/service on a certain level of authority in your market... attract ready-to-pay customers and increase your sales revenue and profit. But because marketing is not magical and there's no 100%... I'll keep track of your marketing data so I can tweak what's not working well to start working perfectly. This is to say "I'll live on your project" till you get the results you want. Fair isn't it? So let's talk in my DM on how I can help you bring in those results! #opentowork #letstalkinmydm #copywritinggig #copywritingjob #marketingjob #recruiters #Copychiefs #businesses #businessowner #CEOs #CMO #Marketinghead #Marketingteamlead #Marketingagency

Are you struggling with inconsistent content delivery? Are you finding it hard to maintain a steady flow of engaging content for your audience? You are not alone. In a digitally advanced world where content is king, maintaining consistency can be quite challenging. Here are the best ways: 1. Create a Content Calendar: This not only helps you stay organized but ensures that you are maintaining a consistent publishing schedule. 2. Use Automation Tools: Scheduling your content in advance ensures you never miss a posting date. 3. Diversify Your Content: Offering a variety of content types can help keep engagement levels high and appeal to different segments of your audience. 4. Hire a Content Team or Freelancer: If your resources allow, consider hiring professionals dedicated to creating and delivering quality content. 5. Analyze your Metrics: Understanding what's working and what's not can help you adjust your strategy and maintain consistency. Remember, consistency breeds trust and trust is the currency of any successful business. Implement these strategies, and ensure you stay at the forefront of your audience's minds, always. #contentmarketing #contentstrategy #digitalmarketing #businessstrategy.

Founders who are not happy with your website positioning and visibility.... you need to read this ?????? You change digital marketers after digital marketers, yet your website doesn’t rank as you expect or is not visible in top searches. Have you thought about changing your content instead? Many founders fall into the trap of creating content that is simply an emesis of information with stuffed keywords. Many times, it is just copied from some other website or merely Chat Gpt generated. This may work for a short time with SEO, but it is not sustainable, and you will see a quick decline as you stop your SEO efforts. This is because search engines like Google prioritize high-quality, informative, and engaging content that provides value to the user. It might not be your fault; you don’t have an idea of who’s writing your content when you delegate it to the digital marketers. Sometimes, the SEO or the ad person is doing the content to save a few bucks. And they know they can wrap you in the technicalities of marketing and share results you can’t challenge (though you remain unconvinced from within) Taking it forward…. Coming to content, what do your potential clients look for in your website? Content that is: ??Informative and educational ??Relevant to their needs and interests ??Unique and original ??Clear and apt with action CTAs What’s missing? ?Clarity ?Authority ?Appropriate social proof ?Engaging and entertaining content Remember: ??Your audience won’t read boring and mundane stuff. ??Your audience doesn’t have time to go through complex and long paragraphs. Don't settle for mediocre content that doesn't deliver results. Get high-quality content that brings sustainability, and then run other marketing tactics for better results. Hire a professional copywriter. Invest in your content; it will take you further. Have doubts and queries? DM me. ~~~~~~~~~ I am Rajashree. I talk about mindset, personal branding, personal development, writing, motherhood, and self-care.

Yes, I ask a lot of stupid questions. Yes, they are important. Yes, I can be annoying sometimes. And no, you shouldn't overuse meaningless abstract phrases and terms such as "cutting edge", "transforming", dramatic positive impact". These words don't mean anything. And nobody talks like that. Let me tell you a story... I was working for an ad agency and I was given the task to develop a website for a new agency vertical. It's B2B content so it needed a little but of fluff, but too much jargon is usually more harmful than helpful. I told my manager to use readable and everyday language so it has more of an impact on the reader. After all, the entire goal of marketing is to impact the mind and behavior of your audience. He asked me to scrap all of that and use more technical terms and jargon. That's the worst thing you can do to your website. Write the way you speak. Because when people read stuff, they are mentally speaking it to themselves. Nobody talks in that way. Have you ever heard "Hey Rohan, I want to talk to a cutting-edge performance marketer who can deliver impactful performance." No. There was a time when these words and phrases were useful and maybe there are places when you should use these words, but not in the main copy of your website or even ads. Talk in a casual tone of voice. It reduces cognitive load and it actually delivers the message that needs to be sent. Good marketing is good communication- humans are naturally bad at understanding or grasping abstract concepts easily. It feels like work, so we avoid it. So, do yourself a favor and ask "If I had to explain what my company does to a friend of mine, who would I say or write it?" Then use that sentence in your headline and copy. #copywriting #marketing #psychomarketing #behaviroalscience #marketingpsychology

How I Develop an Effective Content Strategy for My Clients 1. Define their goals The first thing I do when I take on a new client is to understand their goals. Are?they looking to: - Recruit talent. - Increase brand visibility. - Generate leads and sales. - Expand their connections. - Engage with their community. Then, we divide them into short-term and long-term objectives so that we can understand the day-to-day activities that will be required to accomplish those objectives. 2. Their target audience Who are they trying to reach? We always ensure that we define in detail their ideal client persona. What’s their age and profession? What are their goals, pain points, and buying behaviors, and how can our products/services help solve their problems. 3. Market/competitor research The next step is to conduct research and see what’s going on in their market/niche. We also do competitor research to see what’s working for them and also to identify market gaps we can fill. 4. Content pillars We then identify 3-5 key topics that will serve as our Content Pillars or main focus areas. We choose broad topics depending on clients’: - Expertise - Their goals - Target audience - Market research - Their ideal client’s pain points 5. Content calendar How often we will be posting per week. We determine the format of the content as well as the optimal time to post. 6.Tracking and evaluating To get good results from your content, you have to experiment. We track the performance of our content to see if our approach is working or if we need to make changes. If you need help with your content strategy, reach me via DM to see how I can best support you.

Lots of people ask, what EXACTLY do you do? Well.. Most days, you'll find me crafting killer copy, creating content and strategically planning, and executing marketing campaigns. But what is “copy”? Copy in marketing refers to written information that aims to inform, persuade or entertain your audience. And what is “content”? Content is the creation of relevant articles, videos, podcasts, and other media used to attract, engage, and retain an audience as part of a marketing strategy And a “marketing campaign”? A marketing campaign is essentially a structured plan aimed at promoting and selling a product or service. My goal is always to create copy and content that not only informs but also inspires and motivates. My expertise lies in the dynamic realms of social media, where I tackle a variety of marketing tasks to boost your brand's presence in your brand’s voice. And I can learn YOUR voice - I watch your videos and read your words until I have it DOWN! I mainly collaborate with artists, therapists, holistic entrepreneurs, and alternative sector professionals. However, I'm open to all industries and occasionally work with style and beauty businesses as well! Working with virtual assistants and other professionals has significantly levelled up my marketing game, enriching my skills and broadening my perspective. But to clarify, I'm not a VA myself - I'm a creative copywriter and digital marketer, and I'm here to elevate your business! Curious to learn more? Visit my site: https://jasminepettey.com #BehindTheScenes #CopywritingLife #MarketingJourney

"It's just a pricing page. I mean, there's not that much you can do with it." That's a prospect on a discovery call last week. And I had to take a deep breath. So instead of just nodding along, I... ? Walked him through examples of stellar pricing pages that go beyond listing prices to actively sell ? Showed him how his pricing page could become a key sales asset for his business ? Made the case for a strategic approach that positions his offer effectively The result? That website project closed – and it's a great fit client I'm excited to work with. In the age of AI, too many people are coming to think of copy as just words on a page. They think it's a low-value task to hand off to an intern or a junior marketer. But the truth is, great copywriting is about crystallizing your thinking. Distilling complex ideas down to their essence. And articulating them in a way that moves people to action. Clear writing is clear thinking. It's how you cut through the noise – and make the most compelling case for your product. That's why quality copy is one of the highest-ROI investments you can make in your business. So if you want your brand to punch above its weight, hire the best writers you can find – and give them the time and resources to do their best work. And when you do that, you'll: ????Craft positioning and messaging that make you stand out ????Build trust with buyers and elevate the value you deliver ????Turn more of your visitors into leads and customers So don't look at copywriting as a box-checking activity. Treat it like a critical business asset. Because that's what it is. ?? Found this helpful? Hit repost to share it with others ?? Liked this post? Follow me, Chris Collins, for more posts like this

Day twenty-four of attempting to make in $59,428 (the average annual salary in the US) in 120 days. DAY: 24 REVENUE: $0 / $59,428 I've decided to add a bit more variety to the offerings. I'm offering: - Six month consulting program - Three month consulting program - Social media revamp - 45 minute strategy call - Copywriting The six and three month programs are going to be the same as they've always been. A comprehensive consulting program that will help anyone get their business growing online. The social media revamp and 45 minute strategy calls will both be quicker fixes and more cost effective options for people. The social media revamp will include an analysis of what the current social media situation is and how it can be improved. The 45 minute call will be an opportunity to voice questions or concerns with digital marketing and I can offer my professional advice! The copywriting service is more of a passion of mine, I've always enjoyed writing and enjoy doing it for others too. If it makes sense for a business for me to come in and write blog posts, newsletters, or other pieces of content, I can step in and use my experience with writing to create compelling and entertaining content. As I've said previously, maybe on the post before this, these posts will become a bit shorter as I am doing more repetitive tasks and these things just simply take time. One of my initial reasons for this has been authenticity and I am going to show that here. Over the past week or so I have been offered a few different positions at different startups, some of them I have taken and will be working on as well because they are things I believe in and I think they will provide me with knowledge of the industry and experience I couldn't get elsewhere. So maybe this challenge and this series has brought some of those opportunities my way, if that is how this series is meant to go then so be it. I challenge you all not to narrow your vision too much or else you might miss out on opportunities that are passing you by. Take the blinders off and see what happens. That being said... I still am committed to finishing this challenge and trying to accomplish it. If you or anyone you know is interested in working with me feel free to send me a DM or comment "interested" on this post!

If revenue and sales didn’t matter, what content would you create? That's the question I asked in my most recent blog for The Search Cure, and I have to say that there's no clear answer. For me, it would be prioritising content that your audience genuinely enjoys. [because so often we're asked to write pieces just because they fit the keywords and topical relevance, but don't actually benefit the reader!] Content is a long game, all about building trust and rapport, and so building your strategy with this in mind would be one of the best ways, in my opinion. But it requires really knowing your audience, understanding how they engage and anticipating their needs. It's hard to do as a freelancer, which is why I rely on interviewing internal subject matter experts, like those on the product and sales teams, to gather those juicy insights. Maybe this is controversial, but I believe that this question (what content would you create if sales and revenue didn't matter) could underpin your strategy for any content that's not conversion-focused. So what would you choose to create? [full article in the comments]