Maimoona I.的动态

Amazon advertisers, raise your hand if you’ve been here: You create an ad, you launch it, you wait. But, when you check the metrics, there's little to no improvement. Sound familiar? The secret ingredient is DPV (Detail Page Views). DPV is the count of views on a product detail page that resulted from clicks on your ads. Why is this important? DPV lets you track which of your products are getting attention (and which aren't). What's more - Amazon's algorithm cares about DPV. If your products have the most DPV, they'll have prime real estate on Amazon. So here's what to do next: Track your DPVs → use your data to make informed decisions → optimize your strategy → win at Amazon advertising. The data doesn't lie - get tracking! #Amzonics #Advertising #Amazon #DPV #MarketingAnalytics

If you're a relatively advanced seller on Amazon and have a good grip on your supply chain, advertising and operations. Try not to get shiny object syndrome by heavily investing in the next big tool or piece of ad tech. Instead, focus on improving the most vital aspect of your listing: CTR. If you've got some positive reviews and a reasonable price point, could you get creative with your main image? This is the first thing the customer sees, so implement testing to get additional traffic. You can see a good example from HP on this below, note the value add on the printout. According to the data, most people who view this won't even notice it in the title:

?? Exciting news for marketers! Amazon Advertising just got a major boost, and you won't want to miss out on leveraging this game-changing opportunity. ?? Dive into the latest enhancements that promise to elevate your brand's visibility and drive results like never before. Ready to supercharge your Amazon Advertising strategy? Let's explore the possibilities together!

Check this insightful guide from Skai on Prime Day 2024 and learn how to optimize non-Amazon channels effectively with Amazon Attribution.

Curious why your Amazon ads aren't hitting the mark? ??? Step right up, savvy Amazon advertisers! ?? Ready to delve deeper into the magic of bid control? ???? Swipe left to unlock the secrets! ??? #amazonadvertising #amazonads #cpg #cpgbrands #ecommerce

Elevating my Amazon Advertising Game! ?? ?? Excited to share that I've recently attained certifications to bolster my expertise in Amazon Advertising. ?? I'm now certified in Amazon Advertising Foundation and Amazon DSP Advanced ???? ?? These certifications have armed me with advanced strategies and insights to amplify your brand's presence, boost sales, and optimize advertising efforts on the Amazon platform. ???? #AmazonAdvertising #AdvertisingStrategy #CertifiedExpert #DigitalMarketing #BoostYourSales #BrandVisibility #DriveSales #Advertising #Amazon

Give this a read only if you want to understand where your products stand vs your competitors as well as the ways how to monitor this with actionable insights. Concentrate on factors that lead to measurable outcomes and ensure you're consistently two steps ahead in this Amazon game, thereby continually providing value to business owners ?? A big thanks to Oleg Zaidiner as it's a culmination of ideas, multiple tests, and sheets that have led to some very insightful yet actionable findings ? #valueadd #amazonads #ranking #ecommerce #growyourbusiness

Amazon's strategic moves in the advertising realm are not just changing the game; they're setting a new standard for digital engagement. With its focus on upper-funnel advertising and the powerful capabilities of Amazon DSP, Amazon is charting a course towards a more connected, more vibrant digital future. As we embrace these changes, let's look forward to a world where advertising is not about intrusion, but about genuine connections and solutions. The future is here, and together, we can make it extraordinary. #AmazonAdvertising #DigitalMarketing #Innovation #FutureIsNow

A Feature We Need in Amazon Advertising Console: Adding Labels (tags) The ability to add custom labels to both campaigns and ad groups would be an incredibly valuable improvement. Labels would give the flexibility and precision in organizing, tracking, and optimizing our advertising efforts. ?? If you agree, please reply "Yes" in the comments. With a strong show of support, we might encourage Amazon Ads Partners to implement this functionality.

If you're hoping to become profitable on #Amazon - and why else would you be there? - look at your Ad Reliance, and then use Search Performance Query to get the balance right. Check out this blog from e-Comas - Global Amazon & Marketplace Full Service Agency’s stellar ads team Nella Argenziano ACIM and Elvis K. to find out all about it ?? https://bit.ly/4bKQJoK #amazonads #retailmedia